content marketing strategy

The content marketing strategy that beats your competitors

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Who does not need a qual­i­ty con­tent mar­ket­ing strat­e­gy for their busi­ness? Every­one does, right?

So how about we take some time and look at con­tent mar­ket­ing for a change.

You might think this a new top­ic but in hon­est fact con­tent mar­ket­ing dates back to  4200BC. See the con­tent mar­ket­ing insti­tute info­graph­ic by Joe Pulizzi. As you will see, con­tent mar­ket­ing can be described as sto­ry telling.

It is  a way to con­vey your mes­sage across, to the oth­er peo­ple. Over the year con­tent mar­ket­ing found it’s way to be trans­mit­ted dig­i­tal­ly.

But wait, what are you going to pro­mote if you don’t have con­tent? So you also need a con­tent cre­ation strat­e­gy that should be inline  your busi­ness. Are you still with me? Then lets go deep­er into it

If you have been search­ing for a way to build your con­tent and keep cus­tomers com­ing back for more, then stick around.

On this arti­cle we’ll break down all the required tech­niques for suc­cess­ful con­tent cre­ation and con­tent mar­ket­ing strat­e­gy

You might be think­ing of start­ing a blog or per­haps writ­ing a book, either way, you need con­tent.

What is content creation?

It is a form of research­ing and com­bin­ing infor­ma­tion that can be pre­sent­ed in some form. The con­tent cre­ation strat­e­gy will be incom­plete with­out con­tent mar­ket­ing strat­e­gy.

The con­tent strat­e­gy includes plan­ning, devel­op­ment and man­age­ment of infor­ma­tion con­tent. There’s a need for qual­i­ty con­tent now more than ever.

Com­pa­nies are look­ing to build rela­tion­ships with cus­tomers through the con­tent strat­e­gy.

This cre­ate a lot of pres­sure because there’s a need for con­tin­u­ous qual­i­ty con­tent cre­ation in most com­pa­nies.

content marketing strategy

What is content marketing?

Con­tent mar­ket­ing is the pre­sen­ta­tion of valu­able con­tent to cre­ate aware­ness and attract poten­tial cus­tomers. The con­tent should be relat­ed to what the cus­tomer is search­ing for.

This include pre­sent­ing it in mul­ti­ple plat­forms, such as web­site, ebooks, newslet­ters, whitepa­pers, press release and more.

The impor­tance of con­tent cre­ation is traf­fic, a busi­ness that con­tin­u­ous­ly cre­ates con­tent pros­pers. Because con­tent has a way of dri­ving traf­fic to your busi­ness. Con­tent mar­ket­ing plays a major role in search engine opti­miza­tion, we’ll explain more lat­er.

Let’s say you are an inter­net mar­keter for exam­ple. You are a per­son who run your busi­ness online, includ­ing blog­gers. As an inter­net mar­keter you need to pro­duce con­tent on reg­u­lar bases.

The man­ner in which you pro­duce your con­tent and how you present it will deter­mine your results.

Your con­tent cre­ation strat­e­gy and con­tent mar­ket­ing strat­e­gy can make or break you. Which is why you need to need to do a prop­er key­word research most of the time.

If you con­sis­tent­ly come up with new con­tent you present it to the right peo­ple, say your poten­tial cus­tomers. You are like­ly to make an impact and make sales if that’s your goal.

Apart from dri­ving traf­fic con­tent mar­ket­ing can help you gen­er­ate leads. You can turn those leads into reg­u­lar cus­tomers.

It allows you to build trust with your cus­tomers and part­ners.

And also qual­i­ty con­tent makes you look like an author­i­ty. It lets you engage with your cus­tomers while is more afford­able that the old fash­ion mar­ket­ing.

Anoth­er impor­tant fact is that it allows you to increase sales.

What you need to do to create quality content?

Iden­ti­fy your tar­get audi­ence and cre­ate your con­tent with your tar­get audi­ence in mind.

Know where they spend most of their time, is online of offline. If is online which plat­forms do they use, social media, blogs, forums and and so on.

Find out what type of con­tent do they pre­fer. Do they pre­fer short sto­ries, fic­tion, facts, sta­tis­tics, news or what. I should be your task.

You also need to find their medi­um of com­mu­ni­ca­tion. Some peo­ple might not like to be emailed but pre­fer phone calls. Either way this should be includ­ed in your con­tent cre­ation strat­e­gy.

content marketing strategy

6 tips to help you improve your content creation:

1. Do your research

Do you research about the con­tent you are about to cre­ate. I’ve actu­al­ly stat­ed above, you need to find out a lot about your audi­ence.

You can use the infor­ma­tion such their age, gen­der, spo­ken lan­guage if it applies and more. Com­bine that infor­ma­tion and work on it. It might prove to be use­ful for cre­at­ing that con­tent.

2. Brain­storm your con­tent mar­ket­ing ideas

For you to cre­ate great con­tent that will be appre­ci­at­ed by your read­ers you might need to brain­storm. Some ideas might come while you are busy with oth­er things. Learn to write your con­tent mar­ket­ing strat­e­gy on a note­book or where you will be able to retrieve.

3. Write in a lan­guage that is under­stood by your tar­get cus­tomers

This might seem chal­leng­ing to most peo­ple, but as we know Eng­lish is the the most spo­ken lan­guage. But that not mean every­one under­stands Eng­lish.

You could be read­ing this post from a dif­fer­ent lan­guage where Eng­lish is the sec­ond lan­guage. If your tar­get audi­ence speak their naive lan­guage more than their speak Eng­lish it would be bet­ter if you cre­ate your con­tent using that lan­guage.

4. Do your own proof reading

Read the con­tent over and over before you pub­lish it to the pub­lic. Check for spelling mis­takes, your gram­mar and rec­ti­fy them imme­di­ate­ly.

I’m also guilty of this in some cas­es I pub­lish my con­tent with­out reread­ing it. Pub­lish­ing con­tent that has many mis­take can dam­age your name and send cus­tomers away.

5. Ask for someone else’s opinion

If you have some­one that you can send your work to before pub­lish­ing, send it to them. Ask them if they see any mis­takes in it.

This will insure that you don’t make too many mis­takes in your writ­ing or your over­all con­tent. If you are work­ing as a team then it would be easy for you to do the proof read­ing togeth­er.

6. Use content writing services

There are many peo­ple who would help you if you don’t have the time to do your own con­tent cre­ation. You can hire con­tent cre­ation com­pa­nies to cre­ate con­tent for you or hire a free­lance writer.

A con­tent writ­ing ser­vice might be bet­ter for some of the con­tent. Some­one who has more expe­ri­ence might do a bet­ter job than you.

Their con­tent mar­ket­ing strat­e­gy might also be of high qual­i­ty. We just have to acknowl­edge that and go for the best.

Where can you apply your content marketing strategy?

After con­tent cre­ation you need to let that con­tent work for you. You can do this in many ways here are the plat­forms or places you can your your con­tent.

Blog or Website

Web­site con­tent cre­ation is vital way to get traf­fic to your web­site. A blog is more ide­al for mar­ket­ing your con­tent, a blog is con­tent dri­ven. So the more blog con­tent you cre­ate the bet­ter your website’s per­for­mance on search engines.

Those who are doing inter­net mar­ket­ing use blogs which is how they receive traf­fic. If you have not cre­at­ed a blog yet you need to learn how to start a blog right away. It will help you get more get traf­fic to your web­site. You should also know how to pro­mote your blog to get con­stant traf­fic.


One of the easy ways to use your con­tent mar­ket­ing strat­e­gy is to com­bine it with online video mar­ket­ing strat­e­gy.

Videos are more pop­u­lar now than ever, and they have become a great tool share con­tent. Includ­ing videos as part of your con­tent cre­ation will boost your busi­ness aware­ness online.


Images are an easy method to con­vey a mes­sage, con­tent can be shared via images. You have to design images that will speak to the peo­ple.

Anoth­er advan­tage with images is that they rank high on search engines if they are opti­mized. Include the right key­words when opti­miz­ing your images to be found on search engines. That way your con­tent will reach the right peo­ple.


A good form of com­mu­ni­ca­tion tool that has been here since the incep­tion of the inter­net. Easy to trans­fer infor­ma­tion, is used by small to large com­pa­nies.

If you are into inter­net mar­ket­ing then email mar­ket­ing should be on top of your list along side major mar­ket­ing strate­gies.


Books have been a way to share con­tent for a long time. Now we have elec­tron­ic books that can be eas­i­ly shared via the inter­net. Writ­ing and shar­ing your con­tent through ebooks makes it easy to pro­mote your prod­uct and ser­vices.

The good thing with ebooks is that peo­ple don’t have to car­ry them around like hard copies. Hav­ing a PC, Lap­top, or mobile devices they can have as many of your ebooks.


The con­tent mar­ket­ing strat­e­gy will not run out, there are many new things com­ing out. One of the lat­est ways to share com­pa­ny infor­ma­tion is through info­graph­ics.

Is like a short­er ver­sion of a ebook, you can show com­pa­ny images, sta­tis­tics, graphs, and explain every­thing. They are also easy for peo­ple to get, they can down­load them on your web­site or through email.

Social media

Apply your social media mar­ket­ing strat­e­gy every time you cre­ate your con­tent. You can cre­ate social media con­tent that is direct­ed to your fol­low­ers.

Social net­works make it easy to share con­tent this days. Anoth­er way is to let your web­site vis­i­tors to share your con­tent through social share but­tons. Social net­works can help you with seo link build­ing for your web­site or blog.

Slides or Presentations

Slide can also be include in your con­tent mar­ket­ing strat­e­gy. Cre­ate your con­tent and present it in slides and share it in on SlideShare and oth­er social net­works.

With slides you can apply the same method of con­tent cre­ation strat­e­gy as info­graph­ics. But this time you will be using slides.


A newslet­ter is a also anoth­er good way you can share your con­tent. Do this when your cre­ate your email, email mar­ket­ing play a good part with newslet­ters.

Press release

An old fash­ion mar­ket­ing tech­nique. This might prob­a­bly seem inap­pro­pri­ate for most of you but com­pa­nies do it. An if you can also afford a press release you should con­sid­er it. Dis­trib­ut­ing your con­tent to the pub­lic through print media can also bring traf­fic.


A pod­cast is an audio ver­sion of a blog. The con­tent cre­ation strat­e­gy also works well with pod­cast. A pod­cast is voice record­ed of a blog, any one can start a pod­cast.

Is an easy way to cre­ate con­tent for those who don’t want to write, they can just talk and record.

The pod­cast audio can also be trans­mit­ted into a blog post. You can inte­grate pod­cast in your con­tent mar­ket­ing strat­e­gy and let peo­ple lis­ten to your pod­casts.

You can learn how to start a pod­cast from var­i­ous experts like Matthew McLean, they will give tips on how to grow your lis­ten­ers and how to mon­e­tize it.

White paper

A white paper is good for peo­ple or com­pa­nies who want to do big­ger research. Is an in depth way of shar­ing infor­ma­tion, a com­pa­ny can use it to pro­mote their prod­ucts or ser­vices.

It can include the pit­falls of the cur­rent prob­lem then present a solu­tion. I think is good for big com­pa­nies not just any­one, that my per­son­al opin­ion though.

Case study

A case study is good for B2B and is relat­ed to white papers. In some cas­es you will find a case study inside a white paper. It usu­al­ly focus on the prob­lem solu­tion, how it was solve and all that. And yes is part of con­tent cre­ation and con­tent mar­ket­ing.

Business plans

A busi­ness plan is report on how to lure investors. Is great for aspir­ing busi­ness per­sons or com­pa­nies who are seek­ing start-up cap­i­tal.

It can go into deep­er details on how they plan to start the busi­ness, make prof­its and main­tain the busi­ness for long term. Cre­at­ing such con­tent can be ben­e­fi­cial at the begin­ning of any busi­ness ven­ture.

Direct Mail

Is still in use by many busi­ness to busi­ness com­pa­nies usu­al­ly big com­pa­nies. Even though most peo­ple don’t believe in it any more. It can be com­bined with email mar­ket­ing and yields good results for most com­pa­nies.

Annual reports

Most large com­pa­nies need annu­al reports. This details every­thing on how the com­pa­ny per­formed in the pre­vi­ous 12 months or so. It can include com­pa­ny prof­its and loss­es and many oth­er things rel­e­vant to the report.

Annu­al reports can also fall under the con­tent mar­ket­ing strat­e­gy for busi­ness­es.

content marketing strategy 3

Some of the online content marketing tools:

There are many tools that you can use to make your job eas­i­er when you cre­ate your con­tent. I will list some of them here, I hope they will be help­ful.

Content Strategy Generator Tool

Here’s a tool that will help you cre­ate more con­tent faster. Since you need to cre­ate a lot of con­tent for your busi­ness, you will need tools that will gen­er­ate con­tent. All you need to do with the Con­tent Strat­e­gy Gen­er­a­tor Tool is input a key­word relat­ed to what you want to write about.

This tool will then give you ideas about the key­word you have input in the search query. It will give you sev­er­al con­tent from big com­pa­ny web­sites that you can select from. You can then take those ideas and cre­ate your own fresh con­tent.


A great online tool that you can use to design your own pro­fes­sion­al look­ing images. You can design almost any­thing from brochures, fly­ers, busi­ness cards, thumb­nails and more. It has a pre­mi­um upgrade of up to $1 and can work with it online and save email your designs.

This tool has a free ver­sion that can be use­ful to any­one who’s inter­est­ed in cre­at­ing info­graph­ics. Design and cus­tomize your own info­graph­ics, include images, graphs, chat and more. You can cre­ate pro­fes­sion­al info­graph­ics which can help you send traf­fic to your web­site and gen­er­ate sales.

Google Trends

This tool is great for some­one who’s plan­ning to out rank their com­peti­tors. Find out how many times some key­words or sub­jects have been searched in a spec­i­fied time.

You can keep track of which which key­words are doing well on Google and tar­get them. Enter up to five key­words and do your analy­sis.

Enhance your con­tent mar­ket­ing strat­e­gy. Take the key­words and cre­ate your con­tent with them.


Pik­tochart is good for those who want to design killer info­graph­ics. You can either choose from hun­dreds of tem­plates or cre­ate your own from scratch. It has built in images and icons that you can use.


Is a free tool that runs online you can sub­mit your site URL and site name. This tool is good for let­ting search engines know when changes have been made on your blog or web­site.


Find out what your audi­ence are up to when vis­it­ing your site. This tool can analyse your site vis­i­tors behav­iour based on their actions, then it will sug­gest each con­tent to each one of them.

UberSuggest and Google Keyword Planner

This tools are great key­word research tools that you can use to research the long tail key­words that you can use for writ­ing your con­tent.

Learn how to use the Key­word Plan­ner and find key­words that will help you get traf­fic.

Uber­Sug­gest can also help you find long tail key­words that you can include in you con­tent.

There are many oth­er con­tent cre­ation tools that you can use in your con­tent mar­ket­ing strat­e­gy. I can not name all of them here even if I would link to. There are just too many, you can search for them on search engines.

Remem­ber you get a con­tent cre­ation agency to do the job for you or a free­lance con­tent writer.

You should also con­sid­er seo writ­ing in most of your con­tent. Espe­cial­ly the web­site con­tent and oth­er online con­tent. This will insure that you increase traf­fic to your blog.

A recap on con­tent cre­ation strat­e­gy for the web

Here’s how you can speed up your content creation for multiple platforms:

Content 1:  video

You could cre­ate a 20 min­utes video talk­ing about a spe­cif­ic top­ic. That top­ic will have one to three key­words. You can cov­er the in depth of the top­ic and make sure your put as much empha­sis to the top­ic at hand.

A 20 min­utes video can cov­er a lot, you can have a few exam­ples, sta­tis­tics, graphs or reports in it.

Then you could upload the video on YouTube and opti­mize it for SEO. By opti­miz­ing the video you are mak­ing sure that it does well on search engines like Google, Yahoo, Bing, Yan­dex and so on.

The video since is a visu­al type of con­tent is for is peo­ple who would want to sit and watch you. This should be the first part of your con­tent mar­ket­ing strat­e­gy which will will give your first form of con­tent. Then you will move it to the sec­ond form of con­tent blog post

Content 2: Podcast

Now the sec­ond form of con­tent which an audio ver­sion of the first con­tent. You could take that 20 min­utes video an turn it into an audio which is called a Pod­cast. This will be for peo­ple who want to lis­ten to you while they busy with oth­er things live dri­ving or jog­ging or what­ev­er.

Since the video would cov­er every­thing they wont have to see what you are talk­ing about but they will have a clear under­stand­ing. You can take the pod­cast and upload it on iTunes or any plat­form then link it to your web­site. Then you move the same con­tent into the third type of con­tent.

Content 3: Blog Post

You can then take the same video or pod­cast and turn it into a writ­ten arti­cle. This means you will have to tran­scribe the audio into text. Take that text and post it on your blog or web­site.

You can actu­al­ly use the text any­where, from social media net­works to emails or newslet­ter.

But in social net­works you might use snip­pets of that con­tent, say a 2 lines or 3 lines. Twit­ter can only accept a few of char­ac­ters any­way but you can do the same on Face­book, linkedIn and so on.

Hav­ing that text should com­plete your third stem of con­tent mar­ket­ing strat­e­gy or con­tent cre­ation.

Content 4: Images/Infographics

The same 20 min­utes video can be con­vert­ed into images or info­graph­ics. That part of con­tent can be shared any­where as well. If is images they can be shared on Insta­gram, Pin­ter­est, Face­book and oth­er social net­works that you can think of.

Using this con­tent mar­ket­ing strat­e­gy would give you a lot of con­tent. You just cre­ate one con­tent and con­vert it into dif­fer­ent forms of con­tent and dis­trib­ute to mul­ti­ple plat­forms.


I hope this post helped you find the right answers in con­tent cre­ation. This should improve your con­tent mar­ket­ing strat­e­gy and help to suc­ceed.

I might have left some­thing out of this post that you might know of. You are wel­come to share or also might have a ques­tion regard­ing this post. I would be hap­py to assist you.


  1. This is a Real­ly Help Post. I love all your points. I make a check­list by using all points and going to use that when­ev­er I post an arti­cle.
    I am look­ing for­ward to the great result that can help me grow traf­fic.

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