email marketing strategy

Email Marketing Strategy: A Step By Step Guide

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If you are inter­est­ed in any online busi­ness then you might require an email mar­ket­ing strat­e­gy.

For every online strat­e­gy that I cov­er I like going a bit deep­er, this one is no excep­tion.

This post will cov­er the pro­lif­ic strate­gies of elec­tron­ic mail mar­ket­ing.

Email is one of the old­est com­mu­ni­ca­tion tool and is still used by many com­pa­nies and indi­vid­u­als. It makes it easy to send text, videos, images and so on to and fro.

But there’s always a com­mon ques­tion that always arise, when talk­ing about email.

What is email marketing?

When some­one pro­mote their busi­ness or offers through send­ing emails or newslet­ters to var­i­ous prospects they are doing email mar­ket­ing.

A major advan­tage with this type of mar­ket­ing is that it allows you do stay on bud­get.

And also with email mar­ket­ing you to con­nect with your audi­ence in a per­son­al way.

Email mar­ket­ing has been one of the best ways to build cus­tomer base, trust, bring leads and sales.

Anoth­er major advan­tage with email mar­ket­ing is that you can build and sched­ule email cam­paigns for spe­cif­ic time. It is also known for the best return on investment(ROI).

email marketing strategy

Those email cam­paigns can be sent to the spec­i­fied email address­es at a set time. Every busi­ness needs emails mar­ket­ing strat­e­gy in place, this is due to the cost and the its effec­tive­ness.

Although it has been the best mar­ket­ing tool or strat­e­gy it has it’s own advan­tages and dis­ad­van­tage.

Some of the advan­tages include, easy com­mu­ni­ca­tion with cus­tomers. Is an effec­tive way to share files, ebooks,  or reports with clients.

One can also say it makes it easy to get traf­fic to your web­site or blog, since you can share links. Some of the dis­ad­van­tage include emails not being opened by receivers, ear­ly unsub­scribe, emails can go in spam fold­er.

It does not mean you should stop con­sid­er­ing it though, instead your should add it to your online mar­ket­ing strat­e­gy.

An effective email marketing strategy to implement

How to build an email list?

Since you could be want­i­ng to get sub­scribers to your email list you have to be cre­ative.

You will need an email list to be able to start send­ing emails. An email list is list of email address­es that you col­lect from dif­fer­ent peo­ple. Those email address will help you pro­mote your ser­vices to them.

Some cre­ativ­i­ty is required for to attract sub­scribers Every­one on your list should opt in will­ing­ly.

For peo­ple to opt in you should catch their atten­tion. You will need a cap­ture page for that. A cap­ture page is also know as a Land­ing page, opt in page or squeeze page.

Capture Page/ Landing Page/ Opt it page/Squeeze page

A land­ing page is a page that you can design through a email mar­ket­ing tool. This land­ing page should include a Call To Action.

A call to action should be some text explain­ing what the user should do. Next to it should be a small form, it can have a Name, Sur­name and Email Address field.

Even an email alone is still fine, and a Sub­mit But­ton. The call to action should be clear and pre­cise. Tell the user what they opt­ing in for.

Include a opt out option

Every email sub­scriber should have an option to opt out. Yes, It does not sound good, who wants sub­scribers to opt out on them? No one.

But that option should be there, you should do that so that you don’t vio­late any­one’s right or pri­va­cy.

Well no one will unsub­scribe if you stay true to your words. Email your email list only when is time to do so. If you promised to email them once a week and they sub­scribe to that then don’t get of track.

Offer an incentive

One of the best strate­gies is to offer an incen­tive, like an a free ebook, a free video tuto­r­i­al or series. An incen­tive should in-hence your email mar­ket­ing strat­e­gy.

A ten page ebook should be good enough for any­one to opt in to your email list.

Pre­pare the ebook before cre­at­ing your land­ing page and upload the ebook on your email mar­ket­ing tool.

Remem­ber you should be prepar­ing future prod­ucts or con­tent that you will be send­ing to them.

Up on opt in ask the user if they will be will­ing to receive more emails from you.

Tell them how they should down­load the free ebook or watch the videos.

The best way is to send them an email just after they sub­mit the form. That email should include a con­fir­ma­tion link.

Upon click­ing the con­fir­ma­tion link it should take them to a page where they will find the free ebook or videos.

Email Marketing Tools

You will need a email mar­ket­ing tool to be able to cre­ate a land­ing page and build email cam­paigns.

This tools are link a all in one, you will cre­ate email cam­paigns, cre­ate land­ing pages and build a list.

I mean store those sub­scrip­tion emails from your sub­scribers.

There are also many free email mar­ket­ing tools you can choose from and paid tools or pre­mi­um tools to select from. The best free email mar­ket­ing tool is MailChimp.

MailChimp — Gives you all those options I just spoke about and it allows you to have up to 2000 sub­scribers. It allows you to send up to 12 000 emails per month.

It is ide­al for some­one who has no bud­get yet, but wants to start build­ing a list.

The are oth­er free email mar­ket­ing tools but so far MailChimp is the num­ber free tool.

For pre­mi­um tools you can look at Awe­ber and GetRe­sponse.

With a pay­ment or $19 and $25 a month respec­tive­ly you build per­fect email mar­ket­ing cam­paigns.

That’s unlim­it­ed email cam­paigns and unlim­it­ed email lists. This tools should improve your email mar­ket­ing strat­e­gy.

Oth­er email mar­ket­ing tools that you can look at is Lit­mus and iCon­tact. Try them and see which one you like.

For any­one who’s look­ing for a cheap­er but pro­fes­sion­al autore­spon­der, Awe­ber is good.

How to get email subscribers?

In order to get sub­scribers on your email mar­ket­ing list, you will need traf­fic.

You land­ing page should come in con­tact with poten­tial cus­tomers. There are many ways to get traf­fic.

First­ly you will need to opti­mize your land­ing page for seo. A well opti­mized web page is easy to find, place it every where there’s traf­fic.

Create a website or blog

Start­ing a blog might seem like is go noth­ing to do with email mar­ket­ing strat­e­gy but, I’ll explain why you need to start a blog. You will have to link your land­ing page with your blog or web­site. If you don’t have a blog, you will have to learn how to start a blog.

Place it where the eyes wont take too long to see it. You can place it on your side­bar or make it pop up on front page.

You can even place it on the head­er sec­tion if your design com­ple­ments it. Pro­mote you blog if you have already embed­ded the land­ing page to it.

Use SEO in your Blog Posts

In order for you to get more sub­scribers you have to opti­mize your blog posts or your web­site. The use of search engine opti­miza­tion will get organ­ic traf­fic to your web­site.

The more traf­fic you get the more email sub­scribers to your list you might get. You will have to opti­mize your web­site with the rel­e­vant key­words. For that you will have to do key­word research.

Use social media to get traffic

Start using social media mar­ket­ing to build sub­scribers. Allow your sub­scribers to share your emails with their friends. They can share the emails via email or social net­works.

This will ease your email mar­ket­ing strat­e­gy, allow­ing your con­tent to mul­ti­ply.

If pos­si­ble include share but­tons on your blog or emails.

Is it pos­si­ble for emails to have social share? I don’t know, find out.

Use Facebook

Share your con­tent that has your email mar­ket­ing links on face­book. Join rel­e­vant fac­bookk groups and post in them if you have to.

Tweet about it

Twit­ter gives you a chance to share a tweet, your tweets should include your blog posts or land­ing pages.

Tweet about it once in a while or dai­ly. Be cre­ative on your tweets and include images or videos.

Post it on LinkedIn

You can do the same on linkedIn, the same thing you do on face­book and twit­ter.

Post about it on reg­u­lar bases, an encour­age peo­ple with the incen­tives.

Create YouTube videos

Cre­ate 5 min­utes videos an upload them on YouTube. On the descrip­tion include the link to your blog and the land­ing page as well.

You will notice that this takes us back to the video mar­ket­ing strat­e­gy. Apply this strat­e­gy for almost every con­tent you might be cre­at­ing.

How to retain subscribers

After you have built a long list of sub­scribers you might want to retain them. The key to a suc­cess­ful email mar­ket­ing strat­e­gy is to keep the old sub­scribers.

The aim is to build your email list grow­ing slow­ly and keep­ing the old ones.


As a inter­net mar­keter you might have to cre­ate newslet­ters. A newslet­ter will help you send the lat­est news to your sub­scribers.

This includes lat­est posts, announce­ments, up com­ing events,and so on.

If your sub­scribers see that you are not send­ing any­thing they might opt out.

Make your news let­ters look nice, sim­ple and pro­fes­sion­al.

Email campaign analysis

As you man­age your email mar­ket­ing strat­e­gy you should also analyse your email cam­paign per­for­mances . Learn­ing such infor­ma­tion will help you scale you email mar­ket­ing strat­e­gy up for more read­ers, and more sub­scribers.

Most of the email mar­ket­ing tools have the fea­tures required to analyse the actions tak­en by your read­ers.

You should check how many peo­ple opened your emails, how many delet­ed them and how many did not click on them.

Know­ing such infor­ma­tion will help you imple­ment bet­ter strate­gies. You should be able to deter­mine sta­tis­tics and learn how to improve your skills.

Some email marketing tips

  • Be pro­fes­sion­al on your cam­paigns, keep the looks of your email cam­paign designs con­sis­tent.
  • Be con­sis­tent on send­ing emails, if you decide to send them week­ly or stick to that.
  • Write a com­pelling tit­tle for your emails, that will make your sub­scribers want to click on it.
  • Keep your newslet­ters on point, stay with­in the top­ic of your title of that par­tic­u­lar newslet­ter.
  • Pre­pare your email cam­paigns and set an auto­mat­ic sender for most of them so that you don’t for­get.
  • Include a call to action, ask the your sub­scribers if they would like to receive cer­tain types of newslet­ter that you have.



In conclusion

I hope this post helps you to get to a deci­sion on how you can get start­ed with email mar­ket­ing strat­e­gy. Imple­ment­ing this strat­e­gy should include your social media mar­ket­ing strat­e­gy and also your video mar­ket­ing strat­e­gy.

This means all your inter­net mar­ket­ing strate­gies should be com­bined for your busi­ness to be a suc­cess. You should for one giant inter­net mar­ket­ing tree that include all off the above. Sure­ly you cant do all of this with­out start­ing a blog or cre­at­ing a web­site.

If there’s any­thing that I left out in my email mar­ket­ing strat­e­gy, you are wel­come to share with us.

You are also wel­come to ask ques­tions and I will be hap­py to respond to them, or any­one who sees this posts can do do so.

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