On this article I would like to go deeper into facebook marketing strategy which is one of the most important social media marketing strategy in use today.
Social media has grown rapidly in the last decade and half to be one of the online marketing platforms. Facebook as a social network is leading the way with over 2 billion users.
The brief history of facebook as a social network
Facebook was launched in 2004 as “The Facebook” by Mark Zurkerburg and Eduardo Saverin who were then students of one of the top Universities in the world, Harvard University. They first created The Facebook to allow Harvard University students to connect with each other. They soon expanded it to other universities and colleges in the US and Canada.
The first facebook MVP looked so different from the one we use today. The facebook team kept on adding useful features over the years. Now in 2018 facebook has over 2.23 billion active users world wide.
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There were other social networks when faceboook started but it has surpass most of them in less than 3 years to become the leading social network. By year 2009 facebook had become leading social network.
Here’s a number of monthly active facebook users in millions since the third quarter of 2008 taken from statista.
What is a Facebook marketing strategy?
Since facebook is a social network that allows you connect with people and promote your product or services, build leads and make sales. This means you are using it social media marketing strategy to promote your self, products or your services.
Thus facebook marketing strategy is a combination of all marketing techniques that you can use to build a following, create product awareness, get more likes, reach your target audience, build a list, find leads and make sales.
Your strategy should include a detailed plan on how you are planning to achieve your results. It can a step by step process of every section of facebook that you are planning to use. This will save you time and keep on track until you see your facebook campaigns get to your desired level.
Build a network of friends
Firstly after signing up on facebook you need to build a network of friends. This should be people you have the same interest with. And this is when you start building your social media presence and growing a following.
If you consider this to be your business profile, you need to find like minded people. For example if you are a blogger it would be good to connect with other bloggers.
Connecting with like minded people will help you learn more from them and they can also help you in some instances. Find facebook groups where you can start inviting a list of friends to connect with.
Facebook gives you to build a list of up to 5000 friends in total. So use them wisely because others might want to come in later.
After you reach your five thousand friends you will need to build followers. Friends are regarded to be the first to see you post after followers.
Please note, In some cases your family and close friends might not be the best of friends if they don’t have the same interest . So inviting them would just fill your friend’s list while there many people who could be interested.
How to create a facebook fan page
A fan page is great for a business or an individual who needs to build a huge following. With out a fan page your facebook marketing strategy could be disaster. Facebook has this option in place in case you want to create a Facebook business page where you can post your content and let people who are interested in your market to follow it.
A facebook user can like or follow your page, once they do so, they will be likely to see your content whenever you post. Users also have the option to dislike or unfollow your page in case they loose interest, but that’s something you should work hard so that it does not happen.
For you to get the first few people to like your page, you can invite your facebook friends and relatives to like your page.
Work hard or smart to gain more facebook likes and page followers. You can include a like box on your website so that your fan page can get likes from your visitors.
Share your blog posts on your fan page timeline, so that your followers can like and share it on their timeline.
There are six types of facebook pages that you can create:
- Local business or place
- Company, organization or institution
- Brand or product
- Artist, band or public figure
- Cause or community
Add all the page details
On your facebook page you should add a detail description of what your page is about. Include the keywords you would like people to find you with.
You should also add a profile picture and a cover photo on your page. A company logo can be a good profile picture if you own a company. And your own personal photo can also be a great profile picture if you are your own brand.
Promoting your content on Facebook Groups
A facebook group is where people with same interest meet to share or learn their common interest. Groups make it easy for anyone to improve your facebook marketing strategy.
You can create your own group so you can share with your group members your content. Creating your own group gives you more power since you are the admin of that group.
You can set your own rules on how you want the group to be like, what type of content you want your members to share.
Find other groups as well to join and be a member. A group allows you to post your content or your views about any for free.
Join as many groups as you like and be an active member by posting your articles and commenting on other member’s posts.
Facebook Like and follow buttons
A facebook like or follow button has made it easy for people who are interest in a particular post, page or person to show their interest. Once you get a like from a facebook member they will be able to see your most of your posts when you post.
A share button is a feature that is common in most social networks and is for spreading content to other members. If you create good content then you might find a lot of people sharing your content. This will also help you get more likes on your page.
Facebook share buttons should also be integrated on your website or blog, so that your website users can share your content with their friends. In fact there are multiple plugins for that if your are using wordpress, of which you should.
Get facebook traffic to your website
The first method to send traffic to your website is by adding your website url when creating your page. By adding your url you can send lots of traffic to your homepage, landing page, online store etc.
Boost your page likes and engagement
You have an option to boost your facebook page likes by sponsoring your page. Use this option if you have good enough budget, this will accelerate your likes. Boosting your page and post using is like using any paid traffic method to enhance your facebook marketing strategy but this one gives more results. Facebook sponsored posts usually do well similar to google pay per click ads.
You can reach a wider audience within a short period. This will help you increase the number of people who view your post, comment and share your posts.
Increase the attendance of your coming events
If you are planning to create an event, you can raise the attendance by directing people to a page where they can reserve there space. This is good for a local event and can target people nearby.
Why use videos on facebook
Videos are now the best content marketing strategy, and they are not going anywhere since most people enjoy watch video than reading articles. A 3000 word article can be explained in 10 to 15 minutes while reading that long article can take longer.
The number of people who watch videos always increases on YouTube, and Facebook is no exception. Facebook allow you to upload videos and drive traffic to your site. Create and post videos on your profile or your page.
Why you should use live videos
Facebook created the live video feature to help people brand themselves and promote their product. Most people would rather watch a live video than a recorded one.
Live videos would give you exposure than regular posts.Your friends or followers get a notification every time you go live on facebook.
How to create quality post
You need quality posts to get people interested in what you do. A quality posts include few things like a compelling post title, images, keywords, and hashtags. A facebook marketing strategy can only get better with quality posts.
You should put more focus on how your post title so that you will be able to attract your target audience. A good post title include the right keywords.
Another thing that most people get wrong is not including an image on their post. You need to add an image in your posts because a picture tells a thousand words. You can find free images online, find free image on sites like kaboompics or create one yourself with photoshop or use canva.
Include #hashtags on your posts, #tags where coined by twitter and now most social networks use them. A hashtag will help those who search for you are looking your type of content to find your post.
Create most of your facebook posts to link back to your website. One great way to get a back link to your site is by posting the url of your blog post. Facebook will then load the official image of your blog post and the title of the post.
How frequent should you post
There’s actually no specific time or frequent on how often you should post on facebook. But is a good thing to post as often as you can.
Posting 3 times to 5 times a week on facebook always works well for most businesses. If you have enough time you can post more that 5 times a week or on daily bases.
What time should you post on facebook
Posting on social media needs consistency which is why you should set your self the right time to post. For example you should post during sleep hours because most people are fast asleep during those hour.
If you run a 9–5 business then posting during those hours would work for you. But if you are some kind of a celebrity you can post anywhere between 5am to 10pm because most people are awake during those hours. That’s when you’ll get most engagement.
Let people install your app
After creating an app you would want people to install it on their mobile phones or tablets. You can turn your facebook users into app users by using this feature. When they click on your ad they will be taken to app store to install the app. The apps could run on Windows, Android or iOS.
Use facebook for A/B Testing
This method is similar to the one you can create with pay per click advertising when doing landing page testing. A/B Testing is the best facebook marketing strategy for anyone who what’s to minimize their errors.
Create two almost similar ads with different titles, to see which one gets more clicks. The one that will get more clicks in a certain period of time wins the test. That’s the one you should use to get traffic to your website or landing page.
Develop a content strategy for facebook marketing
A content marketing strategy includes all types of content that you can thing of, from blog posts, podcast, videos, infographics and more. In your facebook marketing strategy you should have the similar type of content strategy.
Have a clear view on how you will use videos, your blog posts, images and other types of content. If need be, create a global strategy with different languages. This means you can create the same type of content with different languages. You can use a language translator for that.
This will help you target people from other countries, since not everyone use English, this will help you gain a global exposure.
I hope you enjoyed this post about facebook marketing strategy as I did while writing it. This should help you improve your social media strategy and help you gain more exposure on facebook. I would appreciate it if you leave a comment below I would like to hear your view or question if you have one.