facebook marketing strategy

How to get traffic using the facebook marketing strategy

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On this arti­cle I would like to go deep­er into face­book mar­ket­ing strat­e­gy which is one of the most impor­tant social media mar­ket­ing strat­e­gy in use today.

Social media has grown rapid­ly in the last decade and half to be one of the online mar­ket­ing plat­forms. Face­book as a social net­work is lead­ing the way with over 2 bil­lion users.

The brief history of facebook as a social network

Face­book was launched in 2004 as “The Face­book” by Mark Zurker­burg and Eduar­do Saverin who were then stu­dents of one of the top Uni­ver­si­ties in the world, Har­vard Uni­ver­si­ty. They first cre­at­ed  The Face­book to allow Har­vard Uni­ver­si­ty stu­dents to con­nect with each oth­er. They soon expand­ed it to oth­er uni­ver­si­ties and col­leges in the US and Cana­da.

The first face­book MVP looked so dif­fer­ent from the one we use today. The face­book team kept on adding use­ful fea­tures over the years. Now in 2018 face­book has over 2.23 bil­lion active users world wide.


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There were oth­er social net­works when face­boook start­ed but it has sur­pass most of them in less than 3 years to become the lead­ing social net­work. By year 2009 face­book had become lead­ing social net­work.

Here’s a num­ber of month­ly active face­book users in mil­lions since the third quar­ter  of 2008 tak­en from sta­tista.

facebook marketing strategy number monthly active users

What is a Facebook marketing strategy?

Since face­book is a social net­work that allows you con­nect with peo­ple and pro­mote your prod­uct or ser­vices, build leads and make sales. This means you are using it social media mar­ket­ing strat­e­gy to pro­mote your self, prod­ucts or your ser­vices.

Thus face­book mar­ket­ing strat­e­gy is a com­bi­na­tion of all mar­ket­ing tech­niques that you can use to build a fol­low­ing, cre­ate prod­uct aware­ness, get more likes, reach your tar­get audi­ence, build a list, find leads and make sales.

Your strat­e­gy should include a detailed plan on how you are plan­ning to achieve your results. It can a step by step process of every sec­tion of face­book that you are plan­ning to use. This will save you time and keep on track until you see your face­book cam­paigns get to your desired lev­el.

Build a network of friends

First­ly after sign­ing up on face­book you need to build a net­work of friends. This should be peo­ple you have the same inter­est with. And this is when you start build­ing your social media pres­ence and grow­ing a fol­low­ing.

If you con­sid­er this to be your busi­ness pro­file, you need to find like mind­ed peo­ple. For exam­ple if you are a blog­ger it would be good to con­nect with oth­er blog­gers.

Con­nect­ing with like mind­ed peo­ple will help you learn more from them and they can also help you in some instances. Find face­book groups where you can start invit­ing a list of friends to con­nect with.

facebook marketing strategyFace­book gives you to build a list of up to 5000 friends in total. So use them wise­ly because oth­ers might want to come in lat­er.

After you reach your five thou­sand friends you will need to build fol­low­ers. Friends are regard­ed to be the first to see you post after fol­low­ers.

Please note, In some cas­es your fam­i­ly and close friends might not be the best of friends if they don’t have the same inter­est . So invit­ing them would just fill your friend’s list while there many peo­ple who could be inter­est­ed.

How to create a facebook fan page

A fan page is great for a busi­ness or an indi­vid­ual who needs to build a huge fol­low­ing. With out a fan page your face­book mar­ket­ing strat­e­gy could be dis­as­ter. Face­book has this option in place in case you want to cre­ate a Face­book busi­ness page where you can post your con­tent and let peo­ple who are inter­est­ed in your mar­ket to fol­low it.

A face­book user can like or fol­low your page, once they do so, they will be like­ly to see your con­tent when­ev­er you post. Users also have the option to dis­like or unfol­low your page in case they loose inter­est, but that’s some­thing you should work hard so that it does not hap­pen.

For you to get the first few peo­ple to like your page, you can invite your face­book friends and rel­a­tives to like your page.

Work hard or smart to gain more face­book likes and page fol­low­ers. You can include a like box on your web­site so that your fan page can get likes from your vis­i­tors.

Share your blog posts on your fan page time­line, so that your fol­low­ers can like and share it on their time­line.

There are six types of facebook pages that you can create:

  1. Local busi­ness or placefacebook marketing strategy
  2. Com­pa­ny, orga­ni­za­tion or insti­tu­tion
  3. Brand or prod­uct
  4. Artist, band or pub­lic fig­ure
  5. Enter­tain­ment
  6. Cause or com­mu­ni­ty

Add all the page details

On your face­book page you should add a detail descrip­tion of what your page is about. Include the key­words you would like peo­ple to find you with.

Add your web­site URL on your page, this help peo­ple find your web­site. Is also a good social media opti­miza­tion strat­e­gy to build back­links to your site.

You should also add a pro­file pic­ture and a cov­er pho­to on your page. A com­pa­ny logo can be a good pro­file pic­ture if you own a com­pa­ny. And your own per­son­al pho­to can also be a great pro­file pic­ture if you are your own brand.

Promoting your content on Facebook Groups

A face­book group is where peo­ple with same inter­est meet to share or learn their com­mon inter­est. Groups make it easy for any­one to improve your face­book mar­ket­ing strat­e­gy.

You can cre­ate your own group so you can share with your group mem­bers your con­tent. Cre­at­ing your own group gives you more pow­er since you are the admin of that group.

You can set your own rules on how you want the group to be like, what type of con­tent you want your mem­bers to share.

Find oth­er groups as well to join and be a mem­ber. A group allows you to post your con­tent or your views about any for free.

Join as many groups as you like and be an active mem­ber by post­ing your arti­cles and com­ment­ing on oth­er member’s posts.

Facebook Like and follow buttons

A face­book like or fol­low but­ton has made it easy for peo­ple who are inter­est in a par­tic­u­lar post, page or per­son to show their inter­est. Once you get a like from a face­book mem­ber they will be able to see your most of your posts when you post.

Facebook Share

A share but­ton is a fea­ture that is com­mon in most social net­works and is for spread­ing con­tent to oth­er mem­bers. If you cre­ate good con­tent then you might find a lot of peo­ple shar­ing your con­tent. This will also help you get more likes on your page.

Face­book share but­tons should also be inte­grat­ed on your web­site or blog, so that your web­site users can share your con­tent with their friends. In fact there are mul­ti­ple plu­g­ins for that if your are using word­press, of which you should.

Get facebook traffic to your website

The first method to send traf­fic to your web­site is by adding your web­site url when cre­at­ing your page. By adding your url you can send lots of traf­fic to your home­page, land­ing page, online store etc.

Boost your page likes and engagement

You have an option to boost your face­book page likes by spon­sor­ing your page. Use this option if you have good enough bud­get, this will accel­er­ate your likes. Boost­ing your page and post using is like using any paid traf­fic method to enhance your face­book mar­ket­ing strat­e­gy but this one gives more results. Face­book spon­sored posts usu­al­ly do well sim­i­lar to google pay per click ads.

You can reach a wider audi­ence with­in a short peri­od. This will help you increase the num­ber of peo­ple who view your post, com­ment and share your posts.

Increase the attendance of your coming events

If you are plan­ning to cre­ate an event, you can raise the atten­dance by direct­ing peo­ple to a page where they can reserve there space. This is good for a local event and can tar­get peo­ple near­by.

Why use videos on facebook

Videos are now the best con­tent mar­ket­ing strat­e­gy, and they are not going any­where since most peo­ple enjoy watch video than read­ing arti­cles. A 3000 word arti­cle can be explained in 10 to 15 min­utes while read­ing that long arti­cle can take longer.

The num­ber of peo­ple who watch videos always increas­es on YouTube, and Face­book is no excep­tion. Face­book allow you to upload videos and dri­ve traf­fic to your site. Cre­ate and post videos on your pro­file or your page.

Why you should use live videos

Face­book cre­at­ed the live video fea­ture to help peo­ple brand them­selves and pro­mote their prod­uct. Most peo­ple would rather watch a live video than a record­ed one.

Live videos would give you expo­sure than reg­u­lar posts.Your friends or fol­low­ers get a noti­fi­ca­tion every time you go live on face­book.

How to create quality post

You need qual­i­ty posts to get peo­ple inter­est­ed in what you do. A qual­i­ty posts include few things like a com­pelling post title, images, key­words, and hash­tags. A face­book mar­ket­ing strat­e­gy can only get bet­ter with qual­i­ty posts.

You should put more focus on how your post title so that you will be able to attract your tar­get audi­ence. A good post title include the right key­words.

Anoth­er thing that most peo­ple get wrong is not includ­ing an image on their post. You need to add an image in your posts because a pic­ture tells a thou­sand words. You can find free images online, find free image on sites like kaboom­pics or cre­ate one your­self with pho­to­shop or use can­va.

Include #hash­tags on your posts, #tags where coined by twit­ter and now most social net­works use them. A hash­tag will help those who search for you are look­ing your type of con­tent to find your post.

Cre­ate most of your face­book posts to link back to your web­site. One great way to get a back link to your site is by post­ing the url of your blog post. Face­book will then load the offi­cial image of your blog post and the title of the post.

How frequent should you post

There’s actu­al­ly no spe­cif­ic time or fre­quent on how often you should post on face­book. But is a good thing to post as often as you can.

Post­ing 3 times to 5 times a week on face­book always works well for most busi­ness­es. If you have enough time you can post more that 5 times a week or on dai­ly bases.

What time should you post on facebook

Post­ing on social media needs con­sis­ten­cy which is why you should set your self the right time to post. For exam­ple you should post dur­ing sleep hours because most peo­ple are fast asleep dur­ing those hour.

If you run a 9–5 busi­ness then post­ing dur­ing those hours would work for you. But if you are some kind of a celebri­ty you can post any­where between 5am to 10pm because most peo­ple are awake dur­ing those hours. That’s when you’ll get most engage­ment.

Let people install your app

facebook marketing sstrategy install mobile appsAfter cre­at­ing an app you would want peo­ple to install it on their mobile phones or tablets. You can turn your face­book users into app users by using this fea­ture. When they click on your ad they will be tak­en to app store to install the app. The apps could run on Win­dows, Android or iOS.

Use facebook for A/B Testing

This method is sim­i­lar to the one you can cre­ate with pay per click adver­tis­ing when doing land­ing page test­ing. A/B Test­ing is the best face­book mar­ket­ing strat­e­gy for any­one who what’s to min­i­mize their errors.

Cre­ate two almost sim­i­lar ads with dif­fer­ent titles, to see which one gets more clicks. The one that will get more clicks in a cer­tain peri­od of time wins the test. That’s the one you should use to get traf­fic to your web­site or land­ing page.

Develop a content strategy for facebook marketing

A con­tent mar­ket­ing strat­e­gy includes all types of con­tent that you can thing of, from blog posts, pod­cast, videos, info­graph­ics and more. In your face­book mar­ket­ing strat­e­gy you should have the sim­i­lar type of con­tent strat­e­gy.

Have a clear view on how you will use videos, your blog posts, images and oth­er types of con­tent. If need be, cre­ate a glob­al strat­e­gy with dif­fer­ent lan­guages. This means you can cre­ate the same type of con­tent with dif­fer­ent lan­guages. You can use a lan­guage trans­la­tor for that.

This will help you tar­get peo­ple from oth­er coun­tries, since not every­one use Eng­lish, this will help you gain a glob­al expo­sure.


I hope you enjoyed this post about face­book mar­ket­ing strat­e­gy as I did while writ­ing it. This should help you improve your social media strat­e­gy and help you gain more expo­sure on face­book. I would appre­ci­ate it if you leave a com­ment below I would like to hear your view or ques­tion if you have one.

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