Many people want to start a blog but the question that always come very often is how to pick a niche for your blog. This is question that everyone asks themselves and take more time to get an answer to.
There’s a need to choose a topic for your blog when you are starting your blog or your internet business. Choosing a topic for your blog will give your readers an angel on what your blog is about. It will also keep you focus on your goal, and not waste time on things that won’t benefit you.
What is niche?
A niche is subsection of a broader topic that is dedicated to helping people. This means you can put your focus in subsection of that topic an specialize on it.
For example there are several niches within the Law industry. Some lawyers can specialize in divorce lawsuits, while others can specialize in tax lawsuits, immigration lawsuit or any other lawsuit.
This means this industry is too big to focus on everything, you can just focus on one subtopic and still make good money.
Focusing on a broader topic could just delay your progress and earnings. That’s the reason why you find most people throwing the towel after a couple of months.
Why you should you pick a niche for your blog?
There are many reasons why you should pick a niche before even starting your blog. The first one by far, is making money within that niche. No matter what, in the end you want to earn something out of the time spent creating that content.
The second reason is that you don’t want to be all over the place. Your readers should get a sense of what your blog is about, else they not will not stay long.
Third, it would take much more time to create content for every topic that is related to your niche. Every blog post you write needs time before is completely written and published.
Fourth, is very difficult to rank broader keywords on search engines like google. People tend to be specific when search online.
Do your research
Is very rare that you find a blogger or an internet marketer who doesn’t do their research. We all know if you don’t do your research you will write gibberish.
Both people and search engines will notice that you don’t do your research.
I personally like Benjamin Franklin’s quote when he say
“By failing to prepare you are preparing to fail.”
This is why you should start with your research before you pick a niche market for your business.
Consider your interest and passion before starting
Your interests and passion are very important if you are looking to start a niche blog or online business. In some cases you might have done or you are currently working within that type of business.
Or is something that you’ve been thinking of doing for a long time but had some delays. Sharing your knowledge would be easy for you if that’s the case.
So choosing something that you are interested in can be of great benefit to you. Why? because you are not going to run out of ideas along the way. Even if you do run out of ideas you will easily find a way to bounce back to your great ideas.
What you should as yourself is that, what problem am I going to solve with this business?. Often times when businesses are started they are targeting specific problems to solve.
A solution to that particular problem is the one that will make people follow you and be your regular customer. If you are not solving someone’s problem then you might be wasting your time.
You can find related questions on multiple places on the internet. Most of the places include forums, the warrior forum, reddit, quora and yahooanswers are some of them.
People ask questions they often don’t have answers to. If you are able to give them certifying answers then you can solve their problems.
That already gives the edge to start a blog that is related to their questions. You can use those ideas to build a business around them.
Is your niche profitable?
There few ways to find out whether your niche is profitable or not. Certain factors need to be considered to first, which are:
- high need of the product
- low traffic, and
- High profitability potential
A high product demand is show by the number of people who are searching for it. The higher the search results the better for you turning it into a business.
If there are few websites talking about that problem then it means you stand a chance of ranking your site at the top. The higher you rank on Google specifically the more traffic you will receive. Or you can use other traffic techniques to drive traffic to your site while building your search engine results.
In case you see paid ads on google, this means there are people who are willing to pay for that product then you are the right niche.
Niche Brainstorming related topics
This is a step that you should not skip, this is a part where you list down the niches you’ve been thinking about. Take your time and think of few topics that you can venture into. You can then make a selection of one to three niches that you can combine.
You can also use the internet to help you, and find out what people are interested into.
There are few tools that you can use get a list of suggestions
This tool Google Suggest or Keyword Tool, uses data from the google search engine to choose and show you popular keywords searched for by users.
Just enter a letter of the word you want to find and it will suggest a list of top searched keywords.
In case you want to find out what’s currently trending on google you use google trends. This tool can help you find topics your can write about at the current time.
Do your keyword research
After brainstorming a list of words that you would to use in your niche blogging. You will need to do keyword research.
The brainstorming process will not give you a clear indication of what people search for. But doing keyword research will, and help you when creating your content.
You can use the google keyword planner to see the average monthly searches, people search for that product per month.
How will you monetize your niche blog
There are many ways to monetize a niche blog. You have to decide which method are you going to use to monetize.
Some of the methods to monetize your blog include:
- Selling Ad space
When using an ad space method you will have to promote your blog to people who do business within your niche. This can work if you build a high traffic blog which gets a lot of visitors.
- Affiliate marketing
You can use affiliate marketing to promote other peoples products an earn a commission for your effort. In this type of monetizing you need to find people who are willing to buy the products in your niche. You can find products related to your niche on Amazon, Clickbank or many other companies.
- Creating and selling your own products
Every niche has it’s own products, the most common products include e‑books, e‑courses, software, graphics, and more.
You can create an affiliate marketing program and team up it other internet marketers/bloggers. This will help you make more sales within a short period. Other bloggers will help you promote your product then pay the a commission for when sales are made on their behalf.
- Offering services
If you are good in any skill that is highly required within your niche then you can provide such service. Example if you are in the web development industry you can help customers setup their own websites.
- Using advertising networks
You can use google adsense, chitika or any other advertising network to monetize your blog. This is the easy method compared to the ones above.
There are many advertising networks that will display ads on your site and pay you when people click on your ads. You can place the ads anywhere on your site but preferably where the user won’t miss the ad.