how speed up your websites

How to speed up your website and get better performance

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Have you been strug­gling to speed up your web­site and won­der­ing how you can improve it? Well, you are not alone, many web mas­ters are fac­ing the same prob­lem.

You have come to the right blog post. I’ll cov­er some of the most impor­tant things that will help you speed up your web­site.

I believe you’ve also expe­ri­ence the same dif­fi­cul­ty on anoth­er web­site oth­er than yours. You get to this web­sites and you so want to view read through the info and leave.

But you get there and the site takes time to load. What do you do? You leave right?

Well that’s what most peo­ple could do on your site. They will leave if it takes for­ev­er to load.

Users tend to mea­sure the web per­for­mance with the page load­ing time. This is the lapse time between the moment a user request a page from the brows­er and the to when the page is ful­ly loaded.

Three reasons why you should speed up your website:

Google — The first rea­son is that, Google once admit­ted that web page speed is part of their rank­ing algo­rithm. What is an algo­rithm? An algo­rithm is the way that google cal­cu­lates its search rank­ings. It takes mul­ti­ple fac­tors to deter­mine which web page should be at the top or at the bot­tom.

This does not apply to Google only, even oth­er search engines will penal­ize you if your site loads slow.

Users — The sec­ond rea­son is that peo­ple in gen­er­al pre­fer fast load­ing web sites. The slow­er sites always get reject­ed by users.

Accord­ing to a research done by Kiss­met­rics more than 40% of your site vis­i­tors will leave if your site loads. Sure­ly you don’t want to be one of those who make the bad sta­tis­tics. That should give you enough rea­son to increase your web­site speed.

Mobile Devices — And the third rea­son is that the world has gone mobile and mobile devices need fast load­ing web­sites, you need to opti­mize your site for mobile devices. In 2017 there were 5 bil­lion peo­ple who were using mobile devices already.

That num­ber is grow­ing every day. Now that we can track our web­sites through Google Ana­lyt­ics. Can you image how many vis­i­tors you will lose if your site does not load fast on mobile devices.

I’m sure it would demor­al­ize you to see those users hit the back but­ton and not com­ing back.

Avoid bad user experience

You should avoid bad user expe­ri­ence by all means. When peo­ple want to view your site and it takes longer than 2 sec­onds to load, they will leave. The chances of them com­ing back are very slim.

One of the big com­pa­nies in the world Ama­zon did their page speed test. They said that for every one sec­ond their site takes to load they could lose $1.6 bil­lion a year.

Pic­ture your small site that it still grow­ing, how much could you lose for every sec­ond. It might not seem much at first but over a cer­tain peri­od it could be a lot.

So you need to improve your user expe­ri­ence by all means. It is said that if your web pages take more than 10 sec­onds to load peo­ple will get impa­tient with it. So your site load­ing speed should not more than 10 sec­onds.

Two sec­onds has become the aver­age page load­ing speed stan­dard so you should get clos­er to 2 sec­onds. If it takes that long to load don’t wor­ry, you can work on it and improve it until it loads extreme­ly fast.

How does page speed affect seo?

A web­site speed affects the sites per­for­mance and the user expe­ri­ence. Search engines like Google will also penal­ize a slow load­ing site. Is hard for those web­sites to to reach page one on search engine results page.

Your web­sites speed also deter­mine your organ­ic traf­fic. The high­er your web­site on Google get more organ­ic traf­fic. Keep on test­ing your web pages load­ing speed

Test­ing your web­site load­ing speed can help you speed up your web­site faster. You need to keep on test­ing your site load­ing speed to check whether is load­ing fast or not.speed up your wordpress site

The easy way to go about this is to start with your home page first. Rec­ti­fy the mis­takes pro­vid­ed and move one to anoth­er page.

Find tools that will help you iden­ti­fy the prob­lems in the pages and deal with them one by one. There’s too many tools that will help you test your web­site load­ing speed.

Tools that can help you analyse your website speed:

Google PageSpeed Insights

Anoth­er  great tool is the Google Speed Insights, it will show you how your web­site will dis­play both on mobile devices and desk­top com­put­ers. This tool is not gonna help you speed up your web­site. But is going to help you test your web page load­ing speed then give you a score.

This google tool is free it will show you how fast your web­site is load­ing. Google Page­Speed Insight gives you the page speed score for both mobile devices and desk­top com­put­ers. It will break down every­thing you need to fix in order to improve your web­sites speed.


The Ping­dom tool is one of the web­sites that will give you a report on your web pages load­ing speed. It will also rec­om­mend what you can do to improve your sites speed.

You can just type in you url and see how many sec­onds it takes for your site takes to load. If your site take at least 5 sec­onds to load that means you are close. But you can still improve to 4 sec­onds or even 2 sec­onds.

Google Analytics

This is like the God of web­site analy­sis. It will give you all the sta­tis­tics of your web­site, where are your vis­i­tors com­ing from, what device to they use, which browsers do they use and so on.

And also your web­site speed is record­ed you can check it and improve it if your site is slow.

What do you need to do to speed up your website?

Compress your images

You should com­press your image every time before you upload them. Images tend to con­sume more disk space and slow down the web­site speed.

You can either com­press your images man­u­al­ly or through the online free sites or use a plu­g­in.

Smush Image Compression and Optimization

You can use this plu­g­in to com­press your Word­Press images to the size required by word­press. Or you can use this plu­g­in called Com­press JPEG & PNG Images.

As the name state this sec­ond plu­g­in can only be used to com­press the jpeg and png images. Is free but you can only opti­mize up to 500 images per month.

If you want to opti­mize more image you can upgrade your account or wait until the next month. You can opti­mize bulk images with both of this plu­g­ins.

Apply the service of CDN on your website

Using a CDN can help you speed up your web­site. CDN stands for Con­tent Deliv­ery Net­work. What it does is saves your web pages in dif­fer­ent sev­ers in dif­fer­ent coun­tries.

This is to help cache web files to dif­fer­ent sev­ers so that it brings them clos­er to peo­ple who might be search­ing for your site.

Let’s say your web­site is host­ed in a serv­er in South Africa, and some­one in Cana­da wants to access it. CDN will repli­cate your web­site files and put it in a serv­er in Cana­da close to that per­son.

This way it will make your site load fast for peo­ple in Cana­da or any­where in the world as well.

Some of the well known com­pa­nies that pro­vide the ser­vice of CDN is Aka­mai and Ama­zon. This com­pa­nies have huge servers around the world, their ser­vices might a bit expen­sive though.

But guess what? There are some plu­g­in that have the fea­tures of Con­tent Deliv­ery Net­work in them. You just install and acti­vate the plu­g­in and also the CDN.

Free WordPress Plugins that will help you increase your website speed include:

There are many Word­Press Plu­g­ins that can help you to test or increase your web­site load­ing speed. We’ll list a few of them to help you increase your web­site speed.

WP Super Cache

This plu­g­in turns php files to html files this helps reduce the file sizes. You don’t have to know too much about the tech­ni­cal stuff of the plu­g­in though.

Every­thing is already been tak­en care off by the devel­op­ers. To install the plu­g­in go to your Word­Press Dash­board and go to Plu­g­ins on your left screen then click on Add New.

Then type in WP Super Cache on the search box. Click on Install Now to install the plu­g­in then click on Acti­vate to acti­vate it.

It is rec­om­mend­ed that your turn the plu­g­in on in order for it to work. To turn it on click on Set­tings on your left screen then click on WP Super Cache.

Then select “Caching on(Recommended)”, click on the Update Sta­tus but­ton. This plu­g­in can also help you com­press your files. To do that click on the Advance tap and select the com­press files option.

The WP Super Cache plu­g­in has the fea­tures of Con­tent Deliv­ery Net­work. You can incor­po­rate the CDN along­side cache. Anoth­er great fea­ture of WP Super Cache is the Mobile Device fea­ture which allows the caching on mobile devices.

W3 Total Cache

One of the most trust­ed Word­Press plu­g­in to increase your web­site speed is W3 Total Cache. It has a lot of sim­i­lar fea­tures with WP Super Cache.

This plu­g­in also has the CDN inte­gra­tion fea­ture and page caching. An addi­tion­al fea­ture is Mini­fy which allows this plu­g­in to remove white-spaces and make them small­er.

You can either choose this plu­g­in or the one above to speed up your web­site, they work the same.

Optimize your website for Mobile Devices

You can just install the Accel­er­at­ed Mobile Page plu­g­in, which can help you increase speed on mobile devices.

Anoth­er free word­press plu­g­in that you can try is Autop­ti­mize. You can just install the plu­g­in on your dash­board and go to set­ting and to set the plu­g­in.

Beware if your web hosting company

Some web host­ing com­pa­nies have a lot going, they might be the ones slow­ing doing your web­site. Avoid unknown web host­ing com­pa­nies or cheap host­ing.

Find a well known host­ing com­pa­ny with a proven track record and cus­tomer sup­port.

One of the reli­able host­ing com­pa­nies is Namecheap. I’ve had a good expe­ri­ence with them so with my two blogs.

Anoth­er host­ing com­pa­ny that you can use is Blue­Host, which is rec­om­mend­ed by many top blog­gers, click here to sign up for blue­host.

Make your favicon the right size

A fav­i­con is that small image that dis­plays next to your page title on the brows­er. A free tool that you can use to resize your fav­i­con is Icon­s­late. You can resize your fav­i­cons and touch icons with it. Is easy to use an saves time.

Clean up your WordPress Database

After some­time your word­press data­base will col­lect data that is not required or wont be nec­es­sary any more. Things like trashed posts, spam com­ments, ping­backs can over weight your data­base over time.

So install plu­g­ins like WP Opti­mize to clean up your data­base ones in while. You can install the plu­g­in after it does it job, then install it when you want to use it.

Reduce your images and video size

Find ways to com­press your images before upload­ing them on your web­site. Images play a big role in web­site speed, the larg­er images take a lot of space and also slow down the load­ing speed.

P3(Plugin Performance Profiler)

Install the P3 plu­g­in, this plu­g­in gives you infor­ma­tion about how much oth­er plu­g­ins are using space. After P3 gives that info you can decide on which ones you can replace or remove all togeth­er.

Remove plugins that will slow down your website

Unin­stall plu­g­ins that you only use once after a long time. You would rather down­load those plu­g­ins and save them on your com­put­er. Then upload them again when you need to use them. Some plu­g­ins might take a lot of stor­age so reduc­ing them might speed your web­site.


I hope you learned some­thing about ways to speed up your web­site you will improve your site.

Is very impor­tant that your web­site loads fast so that you can get organ­ic traf­fic. And also you can have a good user expe­ri­ence.

I would like to hear from you, if you have ques­tions you are wel­come to ask. Or per­hubs you have some­thing to share you are also wel­come.

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