internal linking interlinking

How to do internal linking to increase traffic

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On this post I will go deep­er in explain­ing how you can inter­nal link­ing on your blog. If this mat­ter has been con­fus­ing you for some time them you’ve come to the right place.

What is internal linking?

Inter­nal link­ing  also called inter­link­ing is a tech­nique of link­ing one or mul­ti­ple pages on your blog or web­site. Inter­link­ing is part of the on page seo opti­miza­tion which is very impor­tant for any website’s rank­ing.

Why you should do internal linking

Good for SEO

One of the rea­sons why you should do inter­link­ing is that is good for your SEO rank­ings. When search engines crawl your web pages they look for for links with­in your blog to index it.

Although off page seo links are very impor­tant for your site’s rank­ing inter­nal links are also as impor­tant. Inter­links increase your blog traf­fic and your chances to be found on search engines as much as incom­ing links.

Provides good user experience

When you include inter­nal links on your blog you make easy for your read­ers to move around. A good user expe­ri­ence is an added advan­tage for your blog.

If your blog vis­i­tors come to your site to read one post then even­tu­al­ly for more infor­ma­tion relat­ed to the one they are on, they are like­ly to come back for more.

Your blog vis­i­tors would like to be able to find out more of your con­tent by clink­ing on inter­nal links.

Good for page views

Inter­link­ing new posts with old­er rel­e­vant posts increase your page views by allow­ing vis­i­tors to view as many pages as pos­si­ble.

If your blog vis­i­tors comes to your blog post and does not find any link, how would they know if you have oth­er posts? This already gives a good rea­son why you should include inter­nal links on your post.

When you cre­ate inter­nal links you should do it man­ner which will feel and look nat­ur­al. If you have a post talk­ing about a cer­tain top­ic it would be wise to come up with relat­ed top­ic. You would then cross link the two posts using rel­e­vant key­words.

Use relevant keywords when interlinking your posts

Key­words are the ones which will tell search engines what the page you are link­ing to is all about. You should include the key­words in the anchor text of your links. Is good to do key­word research before writ­ing your blog posts. You should include the key­words in the anchor text of your links.

Search engines give a high score to pages that are linked with rel­e­vant key­words. This will auto­mat­i­cal­ly increase your site rank­ings.

Use descriptive anchor texts

Instead of using text links like “Click here” or “Learn More” you should find a way to use a mean­ing­ful anchor text. The user should know what the link is about so that they can click on it.

For exam­ple, if you have a post about “learn­ing how to dri­ve a car” and anoth­er post about “obtain­ing a dri­ving license” it would be good to use key­words that would be mean­ing­ful to your read­ers.

You should use the term click here when is nec­es­sary to do so. But most part of your blog posts include a descrip­tive anchor text.

The text surrounding your links says a lot

When you do your link­ing, you should try to have oth­er rel­e­vant text around the link. Search engines find rel­e­van­cy in the text sur­round­ing your text. Also it makes it easy to click for your read­ers, because it gives fur­ther expla­na­tion about the link.

Include your most important links on your sidebar/header or footer section

The sidebar/header is the one of the main sec­tions that your read­ers will see when they vis­it your blog. And also is one of the most crawled sec­tion by search engines.

Includ­ing the most impor­tant links on those pages can increase your inter­nal links. If you have a spe­cif­ic page like a “how to/about” page that you would like your vis­i­tors not to miss your can make it a stan­dard page on your blog.

Why you should avoid broken links

Unlike off page seo link build­ing, with inter­nal link­ing you are in con­trol for the most part of it. There­fore you should avoid hav­ing bro­ken links on your blog posts.

When search engines find too many bro­ken links on your blog they deval­ue the page. This could ruin your search engine rank­ings until you fix those bro­ken links on your blog.

In case you use image links

If you decide to do inter­nal link­ing to anoth­er page using images then you should not for­get to include the rel­e­vant key­words or mean­ing­ful alt text. The alt text will be inside the anchor text and will give the linked image a descrip­tion.

Make inter­nal link­ing part of your blog­ging task, can take up to 30 min­utes of your time. You should give your­self time to build inter­nal links, look for ways to link your old­er posts togeth­er.

Focus on using the rel­e­vant key­words so that search engines and your read­er can find rel­e­van­cy.

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