internet marketing strategy

Internet Marketing Strategy: A all in one marketing guide

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A busi­ness that has no inter­net mar­ket­ing strat­e­gy is miss­ing out. Mil­lions of cus­tomers are online, using the inter­net dai­ly.

The inter­net is one giant ocean which stream water to big rivers. Those big rivers have a way of pour­ing back those water, back to the giant ocean.

Should one under­stand the flow of data with­in the inter­net sys­tem, one will build a suc­cess­ful stream of mar­ket­ing strate­gies. Is a good thing to have a inter­net mar­ket­ing plan, it allows you to make few­er mis­takes.

What is internet marketing?

Inter­net mar­ket­ing is a way of pro­mot­ing your ser­vices or prod­ucts online. This is a type of dig­i­tal mar­ket­ing that has been adopt­ed by many small to medi­um com­pa­nies. It has been per­fect­ed by inter­net mar­keters and blog­gers.

Since the incep­tion of the inter­net some com­pa­nies and indi­vid­u­als have been able to lever­age their mar­ket­ing efforts.

It allows you to bring val­ue, gen­er­ate leads, engage with cus­tomers, build close rela­tions and make sales.

That’s what the inter­net mar­ket­ing strat­e­gy allows you to do. It does not fol­low the old bor­ing tra­di­tion­al mar­ket­ing strat­e­gy where­by a com­pa­ny focus on mak­ing sales with­out engag­ing cus­tomers.

One major advan­tage of inter­net mar­ket­ing is cost effi­cient and the high return of invest­ment that can be high­ly appre­ci­at­ed by most busi­ness own­ers.

Though inter­net mar­ket­ing is not replace­ment to tra­di­tion­al mar­ket­ing but an addi­tion­al mar­ket­ing strat­e­gy which can also stand alone.

internet marketing strategies and techniques

The new gen­er­a­tion of online com­pa­nies depend main­ly on inter­net mar­ket­ing to get cus­tomers. If those com­pa­nies are able to achieve such tremen­dous results, so can you.

Inter­net mar­ket­ing has mul­ti­ple mar­ket­ing strate­gies which can be bro­ken in to sep­a­rate mar­ket­ing strate­gies.

Most of the mar­ket­ing strate­gies will be cov­ered on this blog post and they include SEO, Social Media, Email Mar­ket­ing, Paid Search Mar­ket­ing and more. We’ll share a list list of online mar­ket­ing strate­gies on this post.

Each one of this top­ics have been cov­ered in their own ded­i­cat­ed blog posts. This on their own are broad top­ics that when com­bined make the inter­net mar­ket­ing strat­e­gy.

Here’s a step by step guide that will help you leverage your internet marketing strategy to a whole new level.

Start a blog or website

For a busi­ness to be found online, it has to have a web­site or a blog. It is high­ly rec­om­mend­ed that you start a blog on your busi­ness web­site.

In order for you start a blog you will need a domain name a host­ing account. You will also need a blog­ging plat­form, a great blog­ging plat­form is you can down­load it and install it in your host­ing account.

A blog can help you get more traf­fic to your web­site. It also allow you to inter­act or engage with cus­tomers. You should start a blog so that you can share the lat­est news on your busi­ness.

If is your per­son­al web­site then you can also blog about your­self. Write about the things that you’ve up to recent­ly, places you have vis­it­ed, food you like music and so on.

On the busi­ness side of things you can share the lat­est upgrades, the new office space you’ve moved to. I’m sure you can think of many things you can blog about. After build­ing it and writ­ing con­tent­ing you have to find out how to pro­mote a blog.

Use a call to action on your posts, ask your users ques­tions or what would the like to see you doing. This will help you con­nect more with your cus­tomers and oth­er poten­tial cus­tomers. Engage with them in the com­ment sec­tion of your blog.

The more com­ments your blog receives the high it will rank on search engines.

Content writing and content marketing

When­ev­er you start a blog post, you should have a way to approach your con­tent writ­ing. A prop­er con­tent writ­ing include key­word research.

Key­word research is the core of your writ­ing, you have to choose key­words that are being used by your prospects. This are the key­words used by most users who are search­ing for your prod­uct or ser­vice.

Usu­al­ly this are long tail key­words, key­words that have more intent base and a high click through rate. Also they are easy to rank for on search engines. Don’t wor­ry about some of the things I write here you will under­stand as you read.

As I said a prop­er key­word research will allow you to write a great con­tent for your web­site or blog post. This will help you in your con­tent mar­ket­ing strat­e­gy. Your con­tent writ­ing skills will also be fea­tured in your email mar­ket­ing strat­e­gy and newslet­ters.

One oth­er thing that can help you is to write long con­tent, say between 300 words and 3000 words. A reach­ing 3000 words in your posts will sure­ly give you an upper hand in search engines.

Search engines are all about rank­ing text con­tent, the more con­tent you have the bet­ter. When writ­ing your con­tent you should do seo writ­ing and think about peo­ple as well.

If you can not write all off that con­tent on your own, you can hire some­one to do it for you. Con­tent writ­ers can charge from $5 on per post, up to $500 or any amount for big­ger arti­cles.

Oth­er web­sites that you might want to look it is and Or look for some­one in your area, some­one who has the skills and a pas­sion for writ­ing. Con­tent writ­ing will boost your inter­net mar­ket­ing strat­e­gy, if is done right.

Search engine optimization

Search Engine Opti­miza­tion or SEO is the tech­niques used to get organ­ic traf­fic to your web­site. After cre­at­ing you web­site and writ­ing con­tent you should opti­mize it for search engines.

The search engine opti­miza­tion strat­e­gy is one of the search engine mar­ket­ing strate­gies that is wide­ly used by inter­net mar­keters. Includ­ing this strat­e­gy your online adver­tis­ing is advan­ta­geous to your busi­ness.

You can use the seo tech­niques to send traf­fic not only to your web­site but your land­ing pages as well.

A web­site that does not have seo fea­tures does not do well in search engines. Imple­ment­ing SEO in all your web pages and posts is a good inter­net mar­ket­ing strat­e­gy and is free.

You might need some free seo tools to opti­mize your blog posts or your whole web­site. There’s quite a few of them, the one that I use is Yoast SEO plu­g­in for Word­Press. This plu­g­in is good for on page seo opti­miza­tion, but do not for­get about off page seo as well so that you can improve your seo link build­ing.

You should opti­mize your titles, your meta descrip­tion tags, your url’s and include key­words and focus key­words on your text.

Sim­i­lar to con­tent writ­ing, you can get some­one to do your seo for all you pages if you don’t have time. There are many free­lancers online that work as SEO Spe­cial­ists.

Email marketing

If your inter­net mar­ket­ing strat­e­gy does not include email mar­ket­ing then it incom­plete. As I’v stat­ed ear­li­er, inter­net mar­ket­ing includes many schemes and email mar­ket­ing is one of them.

With this type of mar­ket­ing you can build a email list, com­mu­ni­cate with your prospects and build trust. Some of the great things that a mar­keter can do is to give val­ue. This can include edu­cat­ing your prospects, engag­ing and shar­ing your newslet­ters and blog posts with them.

As you can see email mar­ket­ing can also bring traf­fic to your web­site, blog posts and videos.

Anoth­er great advan­tage is that it allows you to lim­it your costs and increase sales. So it has a great ROI, which is why you should start uti­liz­ing it.

There are many free email mar­ket­ing tools that one can use to start their email mar­ket­ing strat­e­gy. The main one is Mailchimp. If you need the pre­mi­um ones you can look at either Awe­ber or GetRe­sponse.

This tools will allow you to max­i­mize your email mar­ket­ing analy­sis as well. Whic is high­ly rec­om­mend­ed for any email mar­ket­ing user. Sure­ly you would like to know who has not opened your emails, who has delet­ed it, and who has clicked on it.

Social media marketing

Now we get to anoth­er inter­est­ing part of online mar­ket­ing, which is social media mar­ket­ing. As we all know social media is not only for mak­ing friends and chat­ting the whole day.

You can use social net­work­ing sites to build brand aware­ness, to engage with prospects, to build leads and sales. On it’s own social media mar­ket­ing can do won­ders for any busi­ness.

You can opti­mize your social media pro­files so that you can engage with poten­tial cus­tomers and send traf­fic to your site. It can also help you make sales which is a dream come true for most busi­ness­es to make sales online.

There’s a too many social net­works sites to choose from, there’s a long list. You can’t run short of social net­works to select from.

The easy way for you to start is to cre­ate social net­work pro­files, grow your fol­low­ers and build your social media pres­ence. Post con­tent once a day or twice a week.  Com­ment on oth­er people’s posts and share or retweet their post if if is rel­e­vant.

Hav­ing too many social net­work pro­files to man­age can be over­whelm­ing though.

You can start with Face­book mar­ket­ing and Twit­ter which can not be exclud­ed. Then add three more such as Instagram/SlideShare, LinkedIn and YouTube.

You don’t have to do that all at once, you can start with three social net­work pro­file then add the oth­er two after six months.

Social media man­age­ment and social media analy­sis can a bit con­fus­ing for most. So if you can’t do that for your­self, try find­ing a social media spe­cial­ist. That per­son will can be tasked to post rel­e­vant con­tent and analyse the data about all our social net­works pro­files.

Video marketing

Most com­pa­nies have no realised the pow­er of video mar­ket­ing. Mil­lions of peo­ple spend their time watch­ing videos online most­ly on YouTube.

Video mar­ket­ing is still seen as a tech­nique for inter­net mar­keters and blog­gers. A well struc­tured video mar­ket­ing strat­e­gy gen­er­ates leads, it can edu­cate, and bring sales as well.

Com­pa­nies tend to shy away from it though. What most do not real­ized is the amount of traf­fic and com­pa­ny expo­sure they a loos­ing. Video mar­ket­ing is actu­al­ly one of the cheap­est inter­net mar­ket­ing strate­gies to imple­ment.

What one needs is a video cam­era, a high res­o­lu­tion one is advan­ta­geous, free edit­ing software’s if nec­es­sary. Cre­at­ing a YouTube chan­nel is free and you can make it as pro­fes­sion­al as you want.

You can embed your videos to your blog or web­site and and upload them on oth­er social net­works as well. Face­book, Twit­ter and oth­er social net­works have the option to upload videos.

As a new com­er on the inter­net you have to add the inter­net mar­ket­ing strat­e­gy on your list. Cre­ate video about your prod­ucts, ser­vices or even you­self depend­ing on what you are doing online.

Your videos can be educa­tive, enter­tain­ing and bring val­ue to your audi­ence. Con­sis­ten­cy and rel­e­van­cy is one of the things that will build audi­ence for you.

Also with video mar­ket­ing you can find some who can do it for you. There’s quite a few spe­cial­ists includ­ing video mar­ket­ing com­pa­nies.

Paid search marketing

This type of inter­net mar­ket­ing strat­e­gy is also know as search engine mar­ket­ing or pay per click.

Most com­pa­nies and inter­net mar­keters tend to use this this strat­e­gy more often. That’s because with paid search mar­ket­ing you can get tar­get­ed traf­fic.

There’s two dis­ad­van­tage with it though, it is a bit cost­ly and peo­ple tend not to click on pay per click ads. That should not stop any­one from using it. Research has shown that only 38% of Google users click on PPC Ads, 38% is a lot. Any­one should know that, which is why com­pa­nies use paid search mar­ket­ing more often.

The wide­ly used PPC is Google Adwords and Bing Paid search mar­ket­ing. If you use Bing, your ads can also a show on yahoo. With PPC you can bid for tar­get­ed key­words in your niche.

Remem­ber the key­word research we spoke about ear­li­er? That’s what you should be using on your PPC. Tar­get the long tail key­words that most use to search for when search­ing for your prod­uct or ser­vice.

One oth­er great thing about PPC is that you can tar­get email sub­scribers using your squeeze page. Even if you use PPC to tar­get traf­fic you can also a seo fea­tures on your site.

Affiliate marketing

Affil­i­ate mar­ket­ing is used by many com­pa­nies to pro­mote their prod­ucts through oth­er peo­ple such as inter­net mar­keters and then pay them for their mar­ket­ing efforts.

When a com­pa­ny use affil­i­ate mar­ket­ing it gains expo­sure and is also able to sell it’s prod­ucts. You as a inter­net mar­keter or blog­ger can make mon­ey online through affil­i­ate pro­grams.

By pro­mot­ing the affil­i­ate prod­ucts you earn per­cent­age when­ev­er sales are made through your mar­ket­ing. You can com­bine all your mar­ket­ing strate­gies includ­ing affil­i­ate mar­ket­ing to earn mon­ey online.

Online Advertising

Online adver­tis­ing refers to all types of online dig­i­tal adver­tis­ing such as dis­play ads, social media adver­tis­ing, search engine adver­tis­ing like pay per click and more. Even though ban­ner ads are the most referred to when peo­ple talk about online adver­tis­ing.

Ban­ners can include text, logo, ani­ma­tion but in recent ban­ner ads videos are also used. This is know as the old­est inter­net mar­ket­ing strat­e­gy, but is still wide­ly used by com­pa­nies. Video tend to have a high con­ver­sion rate which is why most com­pa­nies use them more often.

Ban­ner Ads can be placed any on web page, from the head­er, side­bar, the cen­ter or the foot­er sec­tion. Com­pa­nies usu­al­ly choose the head­er sec­tion or the side­bar sec­tion since is hard to miss those sec­tions.

Some of the online adver­tis­ing tech­niques include the dis­tri­b­u­tion of con­tent online through guest blog­ging and arti­cle mar­ket­ing. This two strate­gies are very use­ful for any one who wants to build back­links or do link build­ing for their site.

Website traffic analysis

We are com­ing to the one end of our inter­net mar­ket­ing strat­e­gy. Now we look at ana­lyz­ing traf­fic on our web­site. Web­site analy­sis play a big role in your mar­ket­ing strat­e­gy, it gives you insight on what works and what does not.

When ana­lyz­ing your web­site traf­fic you might want to look at things like, how many vis­i­tors does your site gets in a giv­en peri­od. You would also look at, where most of your traf­fic comes from, which area they are and devices they use.

There are sev­er­al free tools that can help you analyse your web­site traf­fic data. Some of them include Google Ana­lyt­ics and Site Con­dor.

Using such tool can give you an advan­tage, you have to look for those minor prob­lems and improve them. Anoth­er big prob­lem might be site speed. Ensure that your web­site load­ing speed is fast, increase it.

There’s also some great tools that will help you check your site speed. They will also tell you where you should improve. You can use Page­Speed Insight from Google and also Ping­dom.


Thanks for going through this arti­cle about inter­net mar­ket­ing strat­e­gy which is very help­ful to most online busi­ness­es or any­one who wants to do online mar­ket­ing. I hope you learned a lot and you would now be able to enhance your online dig­i­tal mar­ket­ing strat­e­gy.

You are wel­come to ask any ques­tions and if you have some addi­tion­al infor­ma­tion that is not part of this arti­cle that you’d like to share you are more than wel­come, you can just leave a com­ment.


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