keyword research

Keyword Research: A step by step guide to successful blogging

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Here’s some­thing most peo­ple get wrong key­word research. When start­ing a blog or doing their con­tent writ­ing for their web pages, most peo­ple don’t do any research. Most of us don’t do it right the first time while it should be the first pri­or­i­ty before you start typ­ing any­thing.

What is keyword research?

It is a tech­nique of search­ing for high rank­ing key phras­es on search engines, it should be done before writ­ing con­tent for a web­site or before writ­ing blog post. The aim of doing key­word research is to out rank your com­peti­tors and appear on the first page of Search Engine Results Page(SERP’s).

Key­word research is one of the search engine opti­miza­tion tech­niques that will help you rank high on search engines. If you do it right all the time, your inter­net mar­ket­ing skills can improve.

You can also use this tech­nique when doing your email mar­ket­ing on your land­ing pages. And also on when doing your social media mar­ket­ing it can assist you.

Here’s what I usu­al­ly hear from peo­ple, What’s the point of build­ing some­thing that no one need. I sim­ply means that think what­ev­er it, will just sit the and be worth­less piece of some­thing.

This arti­cle is about teach­ing you in build­ing some­thing that peo­ple need.

Think of it like this, you could be here now read­ing this post due to a typ­ing some key­word relat­ed to this arti­cle on a search engine. Your search results might have led you to this very post.

A key­word is a word or phrase that a user might delib­er­ate­ly type in search engine inquir­ing the results for which they might want to see.

You have to decide what your page should be about. Know­ing what you should write about brings you clos­er to get­ting the right key­word.

Key­word research is about find­ing out which key­words you should choose to use in your con­tent writ­ing on a par­tic­u­lar page.

One impor­tant advice is that you should not decide to write any­thing before you find out which keyword(s) to use. Anoth­er impor­tant fac­tor is under­stand­ing what peo­ple are con­stant­ly search­ing for could be use­ful.

Know­ing that piece of infor­ma­tion is as impor­tant as writ­ing and makes it easy to reach you tar­get audi­ence.

Com­bine what you have found about the key­word and your writ­ing skill to pro­duce your own unique con­tent that will be attrac­tive to your tar­get audi­ence and cur­rent read­ers.

In this key­word research guide­lines, here’s what you need to do I will share some of the most impor­tant things you should pri­or­i­tize before you can start writ­ing any arti­cle.

If you have already writ­ten some arti­cles then you should see to it that you recheck them and update them to meet your needs so you can improve them to reach your tar­get audi­ence.

Key­word Brain­storm­ing: You should set some­time aside to brain­storm a list of key­words that are relat­ed to what you wish to write about.

Write down a list of at list 5 to 10 key­words that come to mind when you think about the that top­ic.

Let’s say you want to write about the key­word “prop­er­ty rental”

You could include oth­er key­words like

House Rental

Apart­ment Rental

Office Rental

Park­ing Rental

And oth­ers that you can think of, hav­ing and idea about oth­er key­words that could be relat­ed to what you might be right about gives you a great advan­tage over your com­peti­tors. The aim is to include those key­words in you pages.

There are few tools that could help you with your key­word brain­storm­ing

Keyword Research Tools

There’s sev­er­al key­word research tool that could help you in your key­word research, they actu­al­ly help you with a list of relat­ed key­words. The good news is that most of them are free and can be accessed over the inter­net.

You can use the Google Key­word Plan­ner which is one of the best tool to search for key­words.

You get to see the most rel­e­vant key­words relat­ed to your top­ic, and you are also giv­en many oth­er key­words like short-tail key­words and long-tail key­words.

The type of keywords that you should look at while doing a keyword research:

Head Key­word — This are one word key­word eg. Shoes. This type of key­words have high search vol­ume, high com­pe­ti­tion, they are broad by nature

Short-Tail Key­words — This are could be two or three words key­word eg. Wom­ans Shoes. The are also slight­ly broad and they have medi­um search vol­ume, high com­pe­ti­tion but a low­er than head key­words, they have more spe­cif­ic pur­pose, but medi­um con­ver­sion.

Long-Tail Key­words — These are four word plus key­words eg black woman shoes Johan­nes­burg. They have a low search vol­ume, low com­pe­ti­tion, high spe­cif­ic pur­pose, but also high con­ver­sion.

What’s good about Google Plan­ner Tool, is that it gives you an option to down­load a spread­sheet of those key­words, you can analyse them and pick your best key­words.

This tool gives you a bet­ter view on which key­words have the most com­pe­ti­tion. If you see High next to the key­word then it means there are many peo­ple com­pet­ing for the same key­word. A high com­pe­ti­tion might still be easy to rank high for and get traf­fic. You need to write com­pelling con­tent for it though.

If you see Medi­um next to a phrase the it means the search for that key­word is mod­er­ate or aver­age if you would like to use that term, mean­ing you will have a mod­er­ate com­pe­ti­tion for that key phrase.

If you see Low? Now this are the key­words you would like to go for, because there’s low com­pe­ti­tion for them. If you do your search engine opti­miza­tion the cor­rect way you will rank high for those key­words. Opti­mize you pages to rank high and get high organ­ic traf­fic.

What some of the keyword research tools?

Anoth­er big tool is the Google Auto-com­plete. It sug­gest you a list of relat­ed phras­es when you type on Google, those are some of the most searched phras­es you can go for.

Go to Wikipedia and look for some of the key­words relat­ed to your key phras­es.

Use a search engine like Dep­per Web, this a great tool. It gives you a cloud of relat­ed key­words at the top right cor­ner, that you can select from when doing your key­word research.

User UbersSug­gest tool, in some instances Google auto-com­plete gives you few options to select from so if you use uber­sug­gest you will get a longer list of high­ly searched key­words.

Remem­ber there are free tools and paid tools, free tools might come with few lim­i­ta­tions. Which is why I should also sug­gest some paid tools that are rec­om­mend­ed by high pro­file inter­net mar­keters.

While you do your key­word research if there’s one thing that you should not(don not) for­get is to check for com­pe­ti­tion.

Always check for com­pe­ti­tion of key­words, there are many tools that you can use for that free and pre­mi­um ver­sions.

Some of the most recommended competition keyword tools that you can use include:

  • Traf­fic­travis
  • SEOMoz(Premium but one of the best)
  • SERPIQ Key­word Com­pe­ti­tion Tool(Also Pre­mi­um and one of the best)

Anoth­er impor­tant thing to do is to have a clear view of your com­peti­tors, you can spy on them, yep, it will give you a great advan­tage and it could keep you focus on your goal.

This web­sites will a full report about your com­peti­tors, just type in the URL of your com­peti­tors and learn about them see what where you can improve in you SEO opti­miza­tion. com­pete, key­word­spy and spy­fu

I have found some use­ful sites that will give you some good info about your com­pe­ti­tion,

There’s a long list of keyword research tool, some of the big keyword research tools include the following:

  • Word­Track­er
  • Google Trends.
  • Bing Key­word Tool
  • Search Met­rics
  • Word­Stream Key­words and many more

One of the most rec­om­mend­ed key­word research tool is Long-Tail Pro, or you can use the pop­u­lar Ahrefs. Invest­ing in your key­word research it would be sav­ing time since you will be get­ting val­ue for mon­ey. In return you could earn a decent amount from your invest­ment.

What should you do with those keywords after finding them?

Pick the main key­word which is also know as the “focus key­word” and use it to be the num­ber key­word in your page. And also select your sup­port­ing key­words.

Where should you use the keywords?

Use your key­words in any place you can think of, whether it be on web con­tent or social media. Espe­cial­ly the focus key­words or the main key­word if you’d like to put it like that.

Include the focus key­words in your web pages, when doing email mar­ket­ing, in forums. And also in direc­to­ries, in your videos, in your pod­casts, webi­na­rs and many oth­er places you can think of.

You should also select your best five to ten sup­port­ing key­words. Those sup­port­ing key­word will also fea­ture in your page, include them in your page as you write. Hav­ing sup­port­ing key­words empha­sizes the rel­e­vance of your page con­tent to the search engines and humans.

Where should you place your focus key­word in your page?

Yes there are spe­cif­ic places to place your key­words. This is very impor­tant because it plays a good part in search engine rank­ing, this is part of on page SEO.

Your focus keyword should be included in this areas of your page:

You need to opti­mize your con­tent with the focus key­word. This is part of the on page seo, the Yoast SEO plu­g­in is good for opti­miz­ing your pages. Don’t for­get to the off page seo as well when opti­miz­ing your web­site because is also impor­tant.

URL Title — Your URL should also con­tain the key­word because it is the first to be crawled by search engine spi­ders. So find­ing your key­word in that URL will give you an advan­tage.

Page Title — The page title is just a brief expla­na­tion of what your post is about, so includ­ing your key word not only does it help search engine crawlers but humans as well.

Head­ings — This includes all the head­ings and sub­head­ings

Meta Tags — Include you key­word in the meta descrip­tion tag of your page.

Body — This takes us to the key­word den­si­ty 2–4% rule. Mean­ing you should keep your main key­word between that 2–4%. This include every­thing from the Page Title to the bot­tom of the page.

Images ALT tag - Most web mas­ters tend to for­get about this but include a short descrip­tion of the image with your key­word is good prac­tice and good for your key­word research.

Inter­nal Links — You should have a few links that will link to your oth­er pages in your blog. Try to make your links vis­i­ble and you should not link to anoth­er page using the focus key­word.

The Dont’s of Keyword Research in SEO:

  • Do not overuse the focus key­word or any oth­er sup­port­ing key­word in you con­tent or else the search engines will penal­ize you. Stick to the key­word den­si­ty rule and also keep count of the focus key­words.
  • Do not hide key­words if you find that you have not put enough key­words on you page. Search engines have ways to trace key­words. Should they find that you have not place them in the read­able order you could be toast.
  • Don not over­stuff your key­word in the meta tag when describ­ing the page. Have at least one key­word, on the meta tag, one is enough.
  • Do not use the same key­word for the two pages or more on one web­site, use one key­word for each page.

Since you have almost every­thing you need to start your key­word research it would be good to stick to the basics giv­en here on this post.

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