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Mobile seo techniques: How to master mobile site optimization

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There’s no web­site that does not require mobile seo tech­niques nowa­days. Every web­site needs to be acces­si­ble on all types of devices includ­ing mobile devices.

There are some fac­tors that need to be con­sid­ered when cre­at­ing a mobile site, they will be dis­cussed on this post.

Mobile search

mobile seo techniques and responsive web designIt has been shown that mobile users search dif­fer­ent­ly from desk­top devices. Mobile search­es tend to be short com­pared to the desk­top search­es.

This gives you an oppor­tu­ni­ty to do your research about your top­ic and imple­ment good mobile seo tech­niques and improve your mobile site opti­miza­tion. For your site to do well in mobile search you have to include all the mobile opti­miza­tion dis­cussed here.

Mobile seo keyword research

Since mobile users, use dif­fer­ent search this means they use dif­fer­ent key­words. When doing a key­word research con­sid­er check­ing which key­words on your niche do well on mobile devices.

A good key­word research will bring you qual­i­ty traf­fic from all users. Mobile traf­fic is impor­tant because of the huge num­ber of mobile device users. You can use a tool like Google Analy­sis to check which devices bring more mobile traf­fic and which key­words bring more traf­fic.

You can also use Mobile Trends Data to see which key­words are most­ly searched by users. This data should give you key­words that you can include in your blog posts or site descrip­tion.

How to design your site for mobile devices

Back in the day peo­ple use to design two sep­a­rate sites, one for desk­top com­put­er and one for mobile devices. There’s no need for that any more, you can design one web­site, and opti­mize it for all devices.

Responsive web design

Nowa­days, if you want your site to be acces­si­ble on all devices you should respon­sive web design. Respon­sive web design is a tech­nique used to con­fig­ure a web­site to dis­play well on all devices includ­ing desk­top com­put­ers, tablets and oth­er small screen mobile devices.

If you want to change your web­site to a mobile design or respon­sive design you have to learn html and css. This might be too tech­ni­cal for most peo­ple, or you should choose a respon­sive theme.

Most free and pre­mi­um themes Word­Press come with a respon­sive web design fea­ture. I You don’t have to wor­ry about your site being mobile-friend­ly if you are using Word­Press. If your them is cus­tom made then your design­er should already know about this. There’s also many word­press plu­g­ins that can help you with that and more. Choos­ing a Word­Press theme is just a sim­ple mobile seo tech­nique that will insure your sites vis­i­bil­i­ty on all devices.

Con­tent on a respon­sive design web­site appear on a sin­gle line on a small­er screen This bet­ter that let­ting users scrolling side­ways or zoom­ing in.

Navigational menus

Your web­site menus should be one of the impor­tant things you pay atten­tion to. A site’s nav­i­ga­tion menu is impor­tant because it allows users and search engines to move around your web pages.

Nav­i­ga­tion menu should be clear­ly vis­i­ble and like to most rel­e­vant pages on your site. And make it easy to go to the home page of your web­site.

Why responsive design for mobile seo

It pro­vides bet­ter user expe­ri­ence which is high­ly rec­om­mend­ed by search engines. If a user comes to your site enjoys using it whether they came through a mobile or desk­top device they are like­ly to come back.

Call to action

A call to action can be placed in many ways on your web­site. It can be placed on the head­er of the page, on the side­bar, on the foot­er sec­tion or it can be a pop up.

Out of all this, a pop up can be cost you vis­i­tors and scare them away. If you decide to use a call to action choose one that will not cost you any traf­fic.

A good method is to cen­ter your call to action on your front page so that your vis­i­tors wont miss it. Make sure that you test and retest your call to action on all devices and make them vis­i­ble enough.

What you should avoid when designing a mobile seo website

Separate URL’s

In the ear­ly days of mobile web design peo­ple use to design two web­sites one for desk­top and the oth­er for mobile devices. This meant sep­a­rate url’s for both desk­tops and mobile devices.

It worked for a while but since there’s respon­sive web design now, sep­a­rate url’s are no longer nec­es­sary. Hav­ing two ver­sions can be time con­sum­ing and cost­ly at the same time.

Sep­a­rate url’s also mean dif­fer­ent traf­fic for dif­fer­ent web­sites, they can also cause con­fu­sion. It also requires you to opti­mize both sites for search engines. Those web­sites per­form dif­fer­ent­ly on all search engines since they are sep­a­rate.

This approach also requires you to inform search engines when your site is opened on a mobile device. You would do so by plac­ing a view­port meta tag on your head­er sec­tion. This is tech­ni­cal html fea­ture that will need you to fid­dle with the html code.

So why not use one web­site url and opti­mize it for all devices and track traf­fic for all devices?

Website loading speed

A web­site load­ing speed can be one deter­min­ing fac­tors in mobile seo opti­miza­tion. A slow load­ing web­site is not required by most users and search engines.

Peo­ple have become impa­tient in recent years when it comes to the web­site load­ing speed. Make sure your test and improve your web­site load­ing speed so your site loads extreme­ly fast.

Compress and optimize your images

Images can be heavy and take much longer time to load on browsers. So you should com­press your images before upload­ing them on your web­site.

A few kilo­bites is required for most images for them to load as fast a pos­si­ble. This will also keep your file stor­age on you cPan­el on your web­site to a good size.

After com­press­ing your images you should opti­mize them for seo. You can do so by renam­ing them accord­ing to your web page title and includ­ing the key­words on the alt tag and descrip­tion.

Avoid heavy plugins

Plu­g­ins can con­sume a lot of disk space and cause a web­site to load slow­er. They should be mon­i­tored wise­ly so that you don’t install too many of them that wont be of good use on your site.

Avoid sideways scrolling

A web­site that forces users to scroll side­ways is not opti­mized for mobile devis­es. Your vis­i­tors will get tired of scrolling side­ways when view­ing your site.

A user should only scroll up and down on your site. So if your site is not mobile opti­mized make sure you use respon­sive design tech­niques and cus­tomize it for mobile devices.

Avoid zoom in and zoom out

Just like scrolling side­ways, zoom in and out on any web­site is not a good for your site. Vis­i­tors don’t want to spend a lot of time zoom­ing in and out of your site.

Avoid Mobile Redirects

Redi­rects tend to add more load­ing time on your web­site and can be irri­tat­ing for your vis­i­tors. This mean a bad user expe­ri­ence which you should avoid at all cost.

Mobile seo tools that you should use:

You will need some mobile seo tools that can help you opti­mize your site, track your site vis­its and improve.

Respon­sive web design test tool — you can use it to see how your site looks like on mul­ti­ple devices.

Moz Local — This is a tool from moz one of the biggest seo web­sites. It allows you to keep your search engine opti­miza­tion intact.

Google Ana­lyt­ics — I’ve already men­tioned google ana­lyt­ics here, it can help you with all web­site sta­tis­tics. It includes mobile devices, mobile oper­at­ing sys­tems, browsers and more.

Mobile seo plugins for WordPress

If you are using word­press then you might want to look at ways to improve your mobile seo for bet­ter user expe­ri­ence. Here are some of the plu­g­ins you can use to opti­mize your site for mobile devices..

Touchy — This plu­g­in turns a nor­mal word­press site into a mobile acces­si­ble web­site in min­utes. This allows its nav­i­ga­tion­al menus to be placed accord­ing to the small­er screen size.

Accel­er­at­ed Mobile Pages — You can install this plu­g­in to increase your web­site load­ing speed on mobile devices.

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