multiple traffic sources

Multiple traffic sources: Why you should diversify your traffic sources

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Have your thought about how you should use mul­ti­ple traf­fic sources? I think you should, every busi­ness needs mul­ti­ple ways to gen­er­ate traf­fic.

What is a traffic source?

A traf­fic source is any type of plat­form that sends vis­i­tors to your web­site. There are paid traf­fic sources and free traf­fic sources that you can use.

Using mul­ti­ple traf­fic sources mean you should also cre­ate mul­ti­ple con­tent for dif­fer­ent plat­forms. In this case your con­tent mar­ket­ing strat­e­gy needs to be intro­duced.

This will help you whether you are into affil­i­ate mar­ket­ing or any inter­net mar­ket­ing busi­ness. Even if you run an offline busi­ness that requires local seo mar­ket­ing.

You can turn the vis­i­tors into leads or sub­scribers. Those sub­scribers can be turned into cus­tomers or clients.

If you have an online busi­ness you can will need mul­ti­ple

traf­fic sources. Hav­ing one type of traf­fic source can lead to dis­ap­point­ments and loss of mon­ey.

In case one traf­fic source does not do well you should h

ave mul­ti­ple back­ups.

It hap­pens a lot that one traf­fic source just doesn’t per­form to it’s expec­ta­tions.

Which is why you need to diver­si­fy your traf­fic sources.

Hav­ing a few or mul­ti­ple traf­fic sources that will back­up the oth­er will give you an advan­tage than hav­ing one.

You need to design a strate­gic plan on how you ar

e going to man­age your mul­ti­ple traf­fic sources.

You need to fol­low the plan and grow your traf­fic in each and every traf­fic source that you chose.

multiple traffic sources

Here’s how you should diver­si­fy your traf­fic sources:

Find out ways to build multiple traffic sources

Use organic traffic

Organ­ic traf­fic should be the first on your list, why? Because is free traf­fic and it last longer and it can be life time traf­fic. You should not throw away a free traf­fic source.

But the first thing that you should have is a blog. If you don’t have a blog is not going to be easy to get con­tin­u­ous organ­ic traf­fic so you web­site. So you need to start a blog first. You might want to know how search engines work so that you can pro­mote a blog effec­tive­ly.

It takes time to build organ­ic traf­fic com­pared to paid traf­fic. But the rewards are high­er.

You need to apply search engine opti­miza­tion on your web pages to get organ­ic traf­fic.

SEO includes two types, on page seo and off page seo. Both types SEO’s play a good role in search engines. You can opti­mize your on page seo man­u­al­ly when­ev­er you write blog posts.

With off page seo you need to apply inbound mar­ket­ing or seo link build­ing. Which means you will be build­ing links from oth­er web­sites that point to your web­site.

Using both meth­ods on page and off page seo increase your chances if rank­ing high on Google. Your poten­tial cus­tomers need have to see you on the first page of SERP’s.

If you want organ­ic traf­fic you need to focus on white hat seo tech­niques. The use of black hat seo tech­niques can lead to search engines penal­iz­ing you.

While using white hat seo can can help you get traf­fic to your web­site on dai­ly bases.

Over all, organ­ic traf­fic should be the first traf­fic source that you uti­lize.

Use paid search traffic

Paid traf­fic can come in many ways but the most valu­able is paid search traf­fic. Is also known as Pay Per Click or PPC, the lead­ing pay per click is Google Adwords.

Google Adwords Pay per click is the best traf­fic source in paid search adver­tis­ing.

With PPC you can tar­get the exact peo­ple who are search­ing for your prod­uct using tar­get­ed key­words. This means you can get tar­get traf­fic with pay per click.

You only pay when some clicks on your ad. The main aim of Google Adwords is to reduce your cost and improve your results.

This source of traf­fic can yield good results in short peri­od of time if uti­lized prop­er­ly. Key­word research is vital when it comes to PPC.

You should research your com­peti­tors most ranked for key­words and tar­get them with a bet­ter strat­e­gy.

You need to find long tail key­words that have a high click trough rate. This can be your sec­ond best traf­fic source or even your num­ber source of traf­fic.

But nev­er rely on it alone no mat­ter how good it gets. I believe that the rea­son you are here.

While you are still build­ing your organ­ic traf­fic you can use paid adver­tis­ing.

Oth­er types of PPC are Bing adver­tis­ing and Yahoo adver­tis­ing. This two have join hands so when buy traf­fic on Bing you can also appear on Yahoo.

They might not be as good as Google though, but is still a valu­able traf­fic source you can use. You should use them, this is to help you diver­si­fy your traf­fic sources.

Use multiple social media networks

You can build your social media pro­files for social media mar­ket­ing. Social net­works are a one of the good traf­fic sources.

You need to diver­si­fy your traf­fic sources with the inclu­sion of social media.

You should choose at least four or as many social media net­works as you can han­dle. Choos­ing too many of them can be over­whelm­ing though. So pick a few that you can use to get traf­fic to your web­site.

The most popular social net works that you should have are:

Face­book — it has many users com­pared to all social net­works. It makes it easy for you to pro­mote what­ev­er prod­uct or ser­vices you might be pro­vid­ing.

With face­book you have many options to pro­mote, you can use a face­book page, pro­mote in groups, post on your wall or use face­book ads.

Face­book ads are a paid ver­sion and they might be help­ful. You can tar­get peo­ple you have sim­i­lar inter­est to your prod­uct. You can tar­get them by age, geo loca­tion and gen­der and so on.

Twit­ter — Is one of the largest social net­works with hun­dreds of mil­lions of users. Is a great tool to help you diver­si­fy your traf­fic source.

Twit­ter can bring a lot of traf­fic if used well. You can extract small text con­tent from your con­tent mar­ket­ing strat­e­gy and use it as tweets.

With Twit­ter you can also keep track of what your fol­low­ers are say about your brand. You can engage with them almost any­time.

LinkedIn — LinkedIn is anoth­er major social net­work. It might not be as good as face­book and twit­ter but it can bring good traf­fic.

Cre­ate your busi­ness pro­file on LinkedIn and con­nect with prospects. Post reg­u­lar­ly and build your pro­file to be attrac­tive to users.

You should always include your web­site url when post­ing and include images. Your pro­file might build up over some time and you could start receiv­ing good traf­fic.

Anoth­er good thing about LinkedIn is that Google ranks LinkedIn con­tent high. So hav­ing a pro­file on Linked it gives a bit of advan­tage.

You should use oth­er social net­works as well, like Insta­gram, Flickr, Stumple­upon an more.

Using dif­fer­ent social net­works can be a great back­up. It is sure­ly a good way to diver­si­fy your traf­fic, they good way to have mul­ti­ple traf­fic sources.

Use email marketing

Not only can it act as addi­tion­al mul­ti­ple traf­fic sources but it can act as way to get tar­get­ed traf­fic. Email mar­ket­ing has been one of the best traf­fic sources for most inter­net mar­keters. It still con­tin­ue to be one of the lead­ing ways to build leads.

With a great email mar­ket­ing strat­e­gy you can get traf­fic to your web­site. This can be done over and over when your send email newslet­ters.

You need to cre­ate attrac­tive cam­paigns that will help you build a list. Build­ing and grow­ing you list can help you with con­stant traf­fic.

In some occa­sions you will have to include your web­site url on your cam­paigns. You can only exclude your site url if you want to direct a user to a sales page.

Using the email mar­ket­ing strat­e­gy can also help you with tar­get­ed leads and also with re-tar­get­ing.

Use videos marketing

Videos have been on a rise in the past few years. Most social net­works have includ­ed videos as one of their main fea­tures.

YouTube videos have receives over 400 Bil­lion views in one day. This shows how many peo­ple pre­fer watch­ing videos instead of read­ing arti­cles.

You should imple­ment a online video mar­ket­ing strat­e­gy in your mar­ket­ing. Hav­ing videos is sure­ly a great way to diver­si­fy your traf­fic sources and get­ting more traf­fic.

Video mar­ket­ing should be part of your con­tent cre­ation strategy because it brings more traf­fic and is free as well.

With social net­works as well you can build traf­fic by post­ing videos on reg­u­lar bases. Face­book has become one of the social net­works for video mar­ket­ing.

We can not exclude oth­er social net­works like the ones men­tioned above. Twit­ter, and LinkedIn even oth­er social net­works allow you to do video pro­mo­tions.

Make use of Podcasts

You can add a pod­cast as one of your many ways to get traf­fic. Start­ing a pod­cast can be one valu­able traf­fic source that can bring con­stant cus­tomers.

A pod­cast can help those who want to con­sume your con­tent by lis­ten­ing to an audio.

You can take the videos that you have cre­at­ed and turn them in to audio. Take that audio and upload it on iTunes of any web­site designed for audio con­tent.

Then take that audio and embed it on your blog. That will make it easy for your site vis­i­tors to get it.

Make use of forums

Forums have been been avail­able online for a long time and have been bring­ing traf­fic for many peo­ple. They will help in build­ing mul­ti­ple traf­fic sources. You should con­sid­er forums that are in your niche and par­tic­i­pate on them.

There’s also almost a forum for every niche. If you are in the food and cook­ing online busi­ness you can find a lot of forums relat­ed to food and cook­ing forums.

Also with forums you should not just post your link, answer peo­ples ques­tions and pro­vide valu­able con­tent which should be the one on your blog.

Some of the forums that you can look at are:

Red­dit — Red­dit is a big forum that has sub forums in it called Sub­Red­dits. This means you can find a Sub­Red­dit for food, music, pro­gram­ming and more. Use that Red­dit as an addi­tion­al way to diver­si­fy your traf­fic sources.

Quo­ra — this one of the biggest forums that also has many ques­tions user tend to ask. Find relat­ed ques­tions and start answer­ing them and share your links in some occa­sions.

Niche Forums — As I already men­tioned you should find niche forums and be a reg­u­lar and par­tic­i­pate so that you can share your infor­ma­tion.  You should also share your links so that you can increase your seo links build­ing to your web­site

Keep track of your traffic sources

Now that you have diver­si­fied your traf­fic sources, you will need to track them. You have to analyse how each one is per­form­ing.

Is it bring­ing traf­fic or not? If not, look at where you should improve.

The best free tool to track web­site per­for­mance is to use Google Ana­lyt­ics. You can also find oth­er web­site analy­sis tools that you can use.

Is good to see all of your traf­fic sources in one place, this makes your job eas­i­er. Man­age each traf­fic sources and grow it and keep on ana­lyz­ing their results.

Conclusion

I hope this blog post was help­ful. I believe you have found some valu­able infor­ma­tion about build­ing mul­ti­ple traf­fic sources. This should help your in most of your online busi­ness or even if you are run­ning a offline busi­ness.

If you have a ques­tions I would be hap­py to assist you and give you more tips. Or maybe you have an addi­tion­al traf­fic source that I did not spec­i­fy here, you are wel­come to share. I know there are too many traf­fic sources that one can use, but you can not know all of them.

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