Every web page needs on page seo and off page seo optimization to rank high on search engine result page. On this page I’ll share the steps you need to follow to optimize your web pages.
Without optimizing your pages your site can not get traffic. You need to add some basic seo features, and follow simple steps all the time.
Before optimizing your pages for search engines you should do your keyword research first. You need keywords and supporting key phrases when doing on page seo optimization.
The most easy to target keywords are long tail keywords. Is easy to rank for a long tail keyword than short tail keyword. Always target keywords that wont take you long to rank high for.
With proper search engine optimization your site could reach the top pages in search results.
The good thing with optimizing your site for seo is that you can get organic traffic for a long time.
If your website pages are properly optimized you can even get to page one of Google.
Is every internet marketers dream to get to page one on Google since getting there give you more free traffic.
You can also get to the first page on Google with pay per click, but is costly and you cant stay there for too long.
With on page seo you can be number on Google and other big search engines like Bing and Yahoo.
When optimizing your site you might need on page seo tools. One of the great tool is the Yoast SEO plugin for WordPress.
In case you are not using WordPress you should consider moving your site to WordPress. This will help you because is easy to optimize your web pages with WordPress SEO plugins like Yoast SEO.
The Yoast SEO plugin has all the features required to optimize a web page or post. It is the most accurate and very much recommended by top internet marketers.
Take note of every thing I already spoke about on this post because we will be following the yoast seo plugin.
Site title description
The title is one of the first features of on page seo that should be emphasised. Your post title gives your readers and search engines a clear idea what your post or page is about.
Therefore your title should include your targeted keywords and be brief as possible.
Search engines crawl your page to see whether your page is relevant or not. If search engines find the focus keywords attached to your content to be relevant it ranks it high.
Supporting keywords also have a big impact in telling search engines about your keywords. Your title description should relate to the supporting keywords.
Include meta tag description
The meta description might not seem important to most people, it helps a lot. The meta description is the second most important for on page seo.
With a meta description you can write a short paragraph that will explain your main content.
In meta tags you should write a paragraph with at least 320 charectors, that could be two or three lines long.
Also in that short paragraph you should include your main keyword. Those keywords will help search engines to rank it a bit high on search engines.
SEO Friendly URL’s
For your site to be easily indexed by search engines your site URL should be readable. Make sure your URL’s are seo user friendly, change the settings especially if you using WordPress.
On your left site of your WordPress Dashboard, scroll down to settings, then click on Permalinks.
Then select the radio button that says Post Name, by doing so, your URL’s will look like this:
This is very helpful to the search engines an the human eye, your readers, it is much readable compared to other Permalinks.
Write on page seo friendly content for Pages or Posts
Target writing long articles in your web pages or posts. Search engines love long content.
The aim here is to write for seo and people, keep your readers in mind when writing.
Write at least 500+ words on your pages or posts. Search engines tend to rank long content much higher. Your content should include keywords.
Keywords should be sprinkled around your text together with your supporting keywords. Your keywords should not be stuffed on your web pages or post.
Keyword stuffing is completely against search engines and falls under black hat optimization. This simple on page seo technique shouldn’t be neglected.
Include Internal links
Your web pages or posts should be interlined or contain inbound links. This is an on page seo link building strategy that helps search engines to index your site.
And also it helps people to move around your website or blog with ease.
Search engines will rank every web page that has valuable internal links. Point your links to the relevant pages that describe the keyphrase your are directing it to.
Make your links to be visible, do not try to hide them within your text. Search engines might penalize you for that.
Do not use the focus keyword for that page to link to another web page, rather use supporting keywords.
This might not seem so important to other people as well but linking to other websites on your content is good.
Your external links should point out to other sites that have are related to your sites.
You don’t have to have too many of this but outbound links though but having a few relevant is a plus. Only link to another page outside if you want your readers to find out more info about that topic.
This strategy can also help you to get links back to your website as well. You can get a lot of backlinks if you apply the strategy the right way.
You should highlight your content using subheadings such as H2, H3, H4 and so on. Subheadings help emphesis the importance of the topic.
Some of your subheadings should include your main keyword for that page. Below your subheadings your should not have more than 300 words.
Keep the paragraphs below your subheadings to be at less than 300 words each time you use them.
Use Bulleted Points
If you have a list of important things to emphesis, you should consider using bulleted ponts. List them and keep them as short and brief as possible.
That should make your content clear to follow and read.
Optimize your Images
Put at least one image on your posts and optimize your images. Your images title should be named accordingly.
And also your image Alt tag should include a keyword relevant to your post.
Image optimization include putting or specifying the Title, Alt tag and image short Description.
The Description part is much longer or bigger. Try to write a full sentence with twelve plus words including your main keyword in the process.
The Yoast SEO plugin already makes it easy to optimize images.
Search engines give a few extra points for such clarity on images, and also they can rank those image high.
Social Media Sharing Plugins
This topic might not seem to fall under on page seo optimization category. But it comes back to on page seo rankings. Social media sharing is good for seo link building.
Having social media sharing buttons on your pages can help you get your content get more shares. In return you can get a lot of traffic back to your site.
Include a Sitemap
A sitemap can also be seen as the external part of search engine optimization. But in honest fact it can increase your on page seo rankings.
Your website should include a sitemap, a sitemap will include all your links to your site.
Search engines also use the sitemap to index your website. Create your sitemap and upload it to your site directory files.
You can create it via Google Console and upload it to your site to be indexed.
Increase your site loading speed
A website needs to load faster in order for it to be ranked high in search results. You need to check your website speed and increase it if you can.
The faster a website loads the better. If your website takes longer to load visitors can reject it, and quit visiting.
There are many free seo tools that can help you analyse your website speed and help you increase it.
Pingdom is one of the free websites that will show you how fast your site takes to load. It will also help you identify the points you need to improve.
One other plugin to increase your site speed is W3 Cache plugin, install this plugin in your dashboad and activate it.
Look for other WordPress plugins or any tricks and tricks that can help you increase your web site speed.
We’ve covered a lot of on page seo optimization on this post. Following this simple steps would increase your page rankings.
You should not forget the off page seo optimization as well which is also part of search engine optimization.
Considering putting everything in order can help your page rankings to increase in a short period of time.
Should I have missed some valid points and or ways to increase on page seo optimization you are well come to share them.