on-page seo

On Page SEO: Simple steps to increase your page rankings

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Every web page needs on page seo and off page seo opti­miza­tion to rank high on search engine result page. On this page I’ll share the steps you need to fol­low to opti­mize your web pages.

With­out opti­miz­ing your pages your site can not get traf­fic. You need to add some basic seo fea­tures, and fol­low sim­ple steps all the time.

Before opti­miz­ing your pages for search engines you should do your key­word research first. You need key­words and sup­port­ing key phras­es when doing on page seo opti­miza­tion.

The most easy to tar­get key­words are long tail key­words. Is easy to rank for a long tail key­word than short tail key­word. Always tar­get key­words that wont take you long to rank high for.

With prop­er search engine opti­miza­tion your site could reach the top pages in search results.

The good thing with opti­miz­ing your site for seo is that you can get organ­ic traf­fic for a long time.

If your web­site pages are prop­er­ly opti­mized you can even get to page one of Google.

Is every inter­net mar­keters dream to get to page one on Google since get­ting there give you more free traf­fic.

You can also get to the first page on Google with pay per click, but is cost­ly and you cant stay there for too long.

With on page seo you can be num­ber on Google and oth­er big search engines like Bing and Yahoo.

When opti­miz­ing your site you might need on page seo tools. One of the great tool is the Yoast SEO plu­g­in for Word­Press.

In case you are not using Word­Press you should con­sid­er mov­ing your site to Word­Press. This will help you because is easy to opti­mize your web pages with Word­Press SEO plu­g­ins like Yoast SEO.

The Yoast SEO plu­g­in has all the fea­tures required to opti­mize a web page or post. It is the most accu­rate and very much rec­om­mend­ed by top inter­net mar­keters.

Take note of every thing I already spoke about on this post because we will be fol­low­ing the yoast seo plu­g­in.

Site title description

The title is one of the first fea­tures of on page seo that should be empha­sised. Your post title gives your read­ers and search engines a clear idea what your post or page is about.

There­fore your title should include your tar­get­ed key­words and be brief as pos­si­ble.

Search engines crawl your page to see whether your page is rel­e­vant or not. If search engines find the focus key­words attached to your con­tent to be rel­e­vant it ranks it high.

Sup­port­ing key­words also have a big impact in telling search engines about your key­words. Your title descrip­tion should relate to the sup­port­ing key­words.

Include meta tag description

The meta descrip­tion might not seem impor­tant to most peo­ple, it helps a lot. The meta descrip­tion is the sec­ond most impor­tant for on page seo.

With a meta descrip­tion you can write a short para­graph that will explain your main con­tent.

In meta tags you should write a para­graph with at least 320 charec­tors, that could be two or three lines long.

Also in  that short para­graph you should include your main key­word. Those key­words will help search engines to rank it a bit high on search engines.

SEO Friendly URL’s

For your site to be eas­i­ly indexed by search engines your site URL should be read­able. Make sure your URL’s are seo user friend­ly, change the set­tings espe­cial­ly if you using Word­Press.

On your left site of your Word­Press Dash­board, scroll down to set­tings, then click on Perma­links.

Then select the radio but­ton that says Post Name, by doing so, your URL’s will look like this:

http://yourdomain.com/the-name-of-your-page-or-post

This is very help­ful to the search engines an the human eye, your read­ers, it is much read­able com­pared to oth­er Perma­links.

Write on page seo friendly content for Pages or Posts

Tar­get writ­ing long arti­cles in your web pages or posts. Search engines love long con­tent.

The aim here is to write for seo and peo­ple, keep your read­ers in mind when writ­ing.

Write at least 500+ words on your pages or posts. Search engines tend to rank long con­tent much high­er. Your con­tent should include key­words.

Key­words should be sprin­kled around your text togeth­er with your sup­port­ing key­words. Your key­words should not be stuffed on your web pages or post.

Key­word stuff­ing is com­plete­ly against search engines and falls under black hat opti­miza­tion. This sim­ple on page seo tech­nique shouldn’t be neglect­ed.

Include Internal links

Your web pages or posts should be inter­lined or con­tain inbound links. This is an on page seo link build­ing strat­e­gy that helps search engines to index your site.

And also it helps peo­ple to move around your web­site or blog with ease.

Search engines will rank every web page that has valu­able inter­nal links. Point your links to the rel­e­vant pages that describe the keyphrase your are direct­ing it to.

Make your links to be vis­i­ble, do not try to hide them with­in your text. Search engines might penal­ize you for that.

Do not use the focus key­word for that page to link to anoth­er web page, rather use sup­port­ing key­words.

External links

This might not seem so impor­tant to oth­er peo­ple as well but link­ing to oth­er web­sites on your con­tent is good.

Your exter­nal links should point out to oth­er sites that have are relat­ed to your sites.

You don’t have to have too many of this but out­bound links though but hav­ing a few rel­e­vant is a plus. Only link to anoth­er page out­side if you want your read­ers to find out more info about that top­ic.

This strat­e­gy can also help you to get links back to your web­site as well. You can get a lot of back­links if you apply the strat­e­gy the right way.

Include Subheadings

You should high­light your con­tent using sub­head­ings such as H2, H3, H4 and so on. Sub­head­ings help emph­e­sis the impor­tance of the top­ic.

Some of your sub­head­ings should include your main key­word for that page. Below your sub­head­ings your should not have more than 300 words.

Keep the para­graphs below your sub­head­ings to be at less than 300 words each time you use them.

Use Bulleted Points

If you have a list of impor­tant things to emph­e­sis, you should con­sid­er using bul­let­ed ponts. List them and keep them as short and brief as pos­si­ble.

That should make your con­tent clear to fol­low and read.

Optimize your Images

Put at least one image on your posts and opti­mize your images. Your images title should be named accord­ing­ly.

And also your image Alt tag should include a key­word rel­e­vant to your post.

Image opti­miza­tion include putting or spec­i­fy­ing the Title, Alt tag and image short Descrip­tion.

The Descrip­tion part is much longer or big­ger. Try to write a full sen­tence with twelve plus words includ­ing your main key­word in the process.

The Yoast SEO plu­g­in already makes it easy to opti­mize images.

Search engines give a few extra points for such clar­i­ty on images, and also they can rank those image high.

Social Media Shar­ing Plu­g­ins

This top­ic might not seem to fall under on page seo opti­miza­tion cat­e­go­ry. But it comes back to on page seo rank­ings. Social media shar­ing is good for seo link build­ing.

Hav­ing social media shar­ing but­tons on your pages can help you get your con­tent get more shares. In return you can get a lot of traf­fic back to your site.

Include a Sitemap

A sitemap can also be seen as the exter­nal part of search engine opti­miza­tion. But in hon­est fact it can increase your on page seo rank­ings.

Your web­site should include a sitemap, a sitemap will include all your links to your site.

Search engines also use the sitemap to index your web­site. Cre­ate your sitemap and upload it to your site direc­to­ry files.

You can cre­ate it via Google Con­sole and upload it to your site to be indexed.

Increase your site loading speed

A web­site needs to load faster in order for it to be ranked high in search results. You need to check your web­site speed and increase it if you can.

The faster a web­site loads the bet­ter. If your web­site takes longer to load vis­i­tors can reject it, and quit vis­it­ing.

There are many free seo tools that can help you analyse your web­site speed and help you increase it.

Ping­dom is one of the free web­sites that will show you how fast your site takes to load. It will also help you iden­ti­fy the points you need to improve.

One oth­er plu­g­in to increase your site speed is W3 Cache plu­g­in, install this plu­g­in in your dash­boad and acti­vate it.

Look for oth­er Word­Press plu­g­ins or any tricks and tricks that can help you increase your web site speed.

In conclusion

We’ve cov­ered a lot of on page seo opti­miza­tion on this post. Fol­low­ing this sim­ple steps would increase your page rank­ings.

You should not for­get the off page seo opti­miza­tion as well which is also part of search engine opti­miza­tion.

Con­sid­er­ing putting every­thing in order can help your page rank­ings to increase in a short peri­od of time.

Should I have missed some valid points and or ways to increase on page seo opti­miza­tion you are well come to share them.

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