online advertising

Online advertising techniques for your website

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There are many ways to do online adver­tis­ing and get a lot of traf­fic. On this post we’ll share some of the best inter­net adver­tis­ing tech­niques you can find.

Since the begin­ning of the world wide web adver­tis­ing on the inter­net has become one of the major mar­ket­ing strate­gies one can use. There’s free and paid adver­tis­ing and they will all be ful­ly explained, is always up to you which one you choose. They all come with their advan­tages and dis­ad­van­tages, but you can choose whats best for you.

The difference between free and paid advertising

Online adver­tis­ing is using ways to pro­mote your ser­vices online using either free or paid adver­tis­ing or a com­bi­na­tion of both. It is a dig­i­tal strat­e­gy that can not be ignored at this day an age.

There are major dif­fer­ences between free and paid adver­tis­ing since free adver­tis­ing does not require a bud­get. The belief that free online adver­tis­ing is lim­it­ed to ban­ner ads is a mis­con­cep­tion that needs to change. There are many oth­er free adver­tis­ing meth­ods that one can use apart from ban­ner ads such as sub­mit­ting your site url on search engines and direc­to­ries, dis­trib­ut­ing con­tent and more.

Paid adver­tis­ing is bit cost­ly can require a huge bud­get yet again it can yield fast results. The most com­mon paid adver­tis­ing tech­niques are pay per click adver­tis­ing, social media adver­tis­ing and dis­play ads. All of this and more will be cov­ered on this post.

Free online advertising and Search Engine Optimization (SEO)

By using free adver­tis­ing tech­niques you are increas­ing your chances of being found on search engines. All free adver­tis­ing tech­niques can be used build back­links to your web­site. That is one of the two great search engine opti­miza­tion tech­niques called off-page opti­miza­tion.

Display Adverts

There are may ways one can dis­play adverts on dif­fer­ent web­site to gain traf­fic to their web­site. The most com­mon dis­play ads are ban­ner ads, pop-up ads, video ads, wall­pa­per ads and mid­dle ads. All of this type of dis­play ads dif­fer in how they work and how they are placed.

Media buy and display ads

The best way to use dis­play ads is through media buy, there’s sev­er­al media buy com­pa­nies that you can use to buy adver­tis­ing spaces. Media buy allows you to buy ad spaces from a com­pa­ny which then dis­play your ads on mul­ti­ple major sites.

Some of the big media buy plat­forms avail­able include SiteScout, BuyAds and oth­er major blogs. Media buy helps you get your ads to high traf­fic blogs and web­site. Your ads can be dis­played on blogs like PerezHilton, Dai­lykos, Dlist­ed, etc.

This online adver­tis­ing tech­nique can be mea­sured and the per­for­mance of your adverts can be analysed and scaled up. You are able to select from any ban­ner size depend­ing on the options you are giv­en.

Banner Ads

online advertising banner ad sizesBan­ner ads are very pop­u­lar in inter­net mar­ket­ing but they are not as effec­tive as they use to be. The click through rate of this dis­play ads has dropped to less than 1%, which makes it less effec­tive. Online users tend to ignore ban­ner ads or some of the dis­play ads due to lack of inter­est to the ads.

Yet if you want to use ban­ner ads or any type of dis­play ads, you can find major sites that have high traf­fic and place your ads.

Distribute articles

Dis­trib­ut­ing con­tent is one of the free meth­ods that you can focus on. It takes time to write or cre­ate con­tent so it needs patients and ded­i­ca­tion. When you dis­trib­ute con­tent you help increase inbound links back to your site.

There’s two types of meth­ods that you can use to dis­trib­ute your con­tent. One is arti­cle mar­ket­ing where you can write arti­cles for major sites like Ezin­earti­cleBuz­zle and oth­er arti­cle direc­to­ries.

What you should not do, is sub­mit­ting the same arti­cle in two or more sites because search engines will see it as dupli­cate con­tent. And the oth­er meth­ods you can dis­trib­ute arti­cles across mul­ti­ple sites is through guest post­ing. For guest blog­ging to work you need to build net­works with oth­er blog­gers. It takes time to build net­works with oth­er blog­gers but is worth a lot.

Writ­ing arti­cles as a guest blog­ger on oth­er blogs gives you an advan­tage to increase your con­tent and have links back to your site. Both of this method are good ways to gain back­links to your site and do well on search engines.

Paid advertising in-depth

In most cas­es paid adver­tis­ing can be the most effec­tive online adver­tis­ing because it brings fast results. Anoth­er added advan­tage with it, is that it offers tar­get­ed traf­fic which free traf­fic sources fails to do.

Out of all online paid adver­tis­ing that brings tar­get­ed traf­fic is ppc. Though there are oth­er online mar­ket­ing strate­gies close to pay per click but they don’t bring tar­get­ed traf­fic.

Paid search advertising

This is a type of adver­tis­ing used by search engines also known as pay per click (ppc). Paid search adver­tis­ing which can also be called search engine mar­ket­ing is good because you only pay if the use click on your ad.

Paid search adver­tis­ing also requires key­word research and you can only adver­tise to peo­ple who are look­ing for that par­tic­u­lar key phrase. This makes it easy to set up your ads based on what they search for on search engines.

You can set up your PPC ads based on your bud­get and set­up the amount of mon­ey you are will­ing to pay per click.

Is not that dif­fi­cult to set­up ppc ads, you can do it through Google AdWords or Bing search mar­ket­ing. You need to open an account with either one, and start cre­at­ing your ppc ad cam­paigns.

As you set­up your ads you can group them by geo­graph­ic loca­tion, prod­uct oth­er set­tings. There are mul­ti­ple ad types to select from, either you cre­ate text ads, image ads, or WAP mobile.

If you don’t know how to do it you can find a online adver­tis­ing agency that offers the ppc ser­vices. Some online adver­tis­ing com­pa­nies also offer SEO ser­vices which you might need.

Social media advertising

If you are look­ing for a ways to get traf­fic through social media then you should look at social media opti­miza­tion (SMO). But if SMO is too slow for you then paid social media adver­tis­ing is anoth­er option.

With paid social media adver­tis­ing you can tar­get cus­tomers based on their inter­est­ed, age, region and more. Face­book adver­tis­ing is a lead­ing social net­work when it comes to paid social media adver­tis­ing.

Through face­book ads you can spon­sor your post, videos, cap­ture pages and many oth­er types of posts. Alter­na­tive to face­book ads you can use twit­ter and linkedin to spon­sor your tweets and posts.

Oth­er social net­works might be a bit expen­sive com­pared to face­book ads which can cost from $5 per ad which can run for a day. Face­book is by far the most afford­able online adver­tis­ing social net­work.

It will also depend on what time you want the ad to start run­ning. Of cause you should do your research so that you show your ad to the right peo­ple at the right time.

Video advertising

online advertising video adsIf you have not start­ed using videos as part of your con­tent mar­ket­ing strat­e­gy then you should start today. Many peo­ple enjoy watch­ing videos over read­ing blog posts, which makes even more inter­est­ing for most mar­keter.

Video adverts are good for attract­ing the eye since there’s some kind of move­ment or ani­ma­tion in them. You can cre­ate videos for all age groups and all types of busi­ness­es or prod­ucts.

There’s quite too many video dis­tri­b­u­tion sites, with YouTube being the lead­ing video shar­ing site. Apart from YouTube your video ads can be shared on social net­works like face­book, twit­ter, and oth­ers.

Conclusion

I believe you learned some valu­able infor­ma­tion about online adver­tis­ing as I have dur­ing my research. If you have more ques­tion about this top­ic you want to share your own per­son­al expe­ri­ence you are wel­come.