online marketing strategies

9 Online marketing strategies that you can use

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If you’ve been search­ing for online mar­ket­ing strate­gies that will help you build your busi­ness. Then you’ve come to the right blog post.

Every­one needs a strate­gic plan to build their online busi­ness. If  you are not using well imple­ment­ed inter­net mar­ket­ing plan then you could be wast­ing a lot of time online. All busi­ness­es need to get traf­fic for them them to be suc­cess­ful.

I’m going to share with you online mar­ket­ing strate­gies that you can use to increase sales.


Even if you are run­ning a offline busi­ness you should have online pres­ence since most peo­ple are spend­ing more time online. It would also be good to start a blog so that you can

get organ­ic traf­fic.

You don’t real­ly need to be doing inter­net mar­ket­ing to use this online strate­gies.

9 Online marketing strategies you should apply on your business

Here’s a list of online mar­ket­ing strate­gies, hav­ing this list is like hav­ing an online mar­ket­ing plan.

1. Make Use of videos

Videos are trend­ing late­ly, if you look at most social net­works have imple­ment­ed a video upload­ing fea­ture.

When you scroll down on Face­book you see more videos than any type of con­tent.

YouTube alone had over 4 Bil­lion videos viewed per day. Clear­ly there any peo­ple who are will­ing to con­sume video con­tent now.

This is actu­al­ly not just a trend, online video mar­ket­ing strat­e­gy is here to stay. So if you are not mak­ing use of this online mar­ket­ing strate­gies you are loos­ing a lot of traf­fic.

Starts have shown that one out of two peo­ple online vis­it YouTube. This tells should tell you the amount of peo­ple who want to con­sume video con­tent.

By cre­at­ing videos are cre­at­ing anoth­er form of con­tent. Which means you are apply­ing your online video mar­ket­ing strat­e­gy.

Videos are good in help­ing you get traf­fic to your web­site or blog and also for some­one who wants to build mul­ti­ple traf­fic sources.

If you you want to mon­e­tize them you can do so as well, and make mon­ey online via YouTube.

So videos are not just videos you can build a great con­tent mar­ket­ing strat­e­gy that can ben­e­fit your busi­ness. Video mar­ket­ing has been on of the best online strate­gies for some time now.

If you are not tak­ing videos you are miss­ing leads and free traf­fic. This is traf­fic that you can get for a life time with­out ever spend­ing a sin­gle cent.

2. Optimize for mobile devices

Users are tak­ing the mobile device route. This means if you do not opti­mize your dig­i­tal con­tent for mobile you will loose cus­tomers.

You need to opti­mize every thing opti­mize your web­site, your blog and so on. A web­site that is not mobile opti­mized is reject­ed by most users.

No one is got time to scroll side­ways they need to scroll up and down only. So make sure that your web­site fit even in to the small­est screen.

You should also opti­mize your land­ing pages, land­ing pages makes it easy for you to get sub­scribers. So know­ing how you should opti­mize them for mobile will ben­e­fit you.

Opti­mize your emails as well, since most peo­ple use mobile devices they open their email via mobile devices. If your emails can not fit in their small device screen they will aban­don your email.

3.Diversify your content

Diver­si­fy­ing your con­tent gives many options, and mul­ti­ple traf­fic sources to work with.

What do I mean when I say diver­si­fy your con­tent? I mean cre­ate videos, blogs, emails newslet­ters, info­graph­ics, social media con­tent.

This way you can lever­age you con­tent mar­ket­ing strate­gies and com­bin­ing them in one. Your online mar­ket­ing strate­gies will be more effec­tive and you will receive more traf­fic.

Plan all of your con­tent strate­gi­cal­ly and make it sim­ple to man­age. The best way to do so, is to start a blog, then most of your con­tent will be linked to it.

For you to pros­per in inter­net mar­ket­ing is to work with a plan, and fol­low that plan. Break­ing your con­tent into mul­ti­ple con­tent will get traf­fic to your web­site or blog.

Let’s look at the type of online con­tent that you can cre­ate to improve your online mar­ket­ing strate­gies.

Blog — You can join most of your con­tent to it and write as many blog posts as you want.

Newslet­ter — You can use it on your email cam­paigns.

Info­graph­ics — You can use it as bait, bribe or lead mag­net or share it on your blog.

Videos — You can use it to dri­ve traf­fic from YouTube and othe social net­works.

Pod­cast — It can be a good con­tent for those who want to lis­ten to you.

This are just some of the con­tent mar­ket­ing strate­gies that you can use for your busi­ness. There’s too many on them, choose the ones that you can be able to han­dle.

4.Use lead magnets and email marketing

For you to make mon­ey online you need leads. So this means you will have to col­lect leads. You get leads by cre­at­ing an email list.

You need to con­vince peo­ple to give your their emails. But no one will just give you their email for noth­ing, so you need to cre­ate lead mag­net.

A lead mag­net is some­thing that will draw peo­ple clos­er and give their emails. Some­times is called a free give away, which sounds more attrac­tive but is also called a bribe.

I does not mat­ter what you call it, sure you need to choose a good sound­ing name for it. The term bribe wont work for you.

Any­way, you need some­thing that will attract peo­ple so that they trade their emails with you. An exam­ple would be an ebook, a check­list, or info­graph­ic.

You can come up with oth­er ways to draw leads such as video tuto­ri­als, and so on. This types of lead mag­nets will draw a lot of leads for you.

You could build­ing your email list in no time. Make them short and sim­ple straight to the point.

If is a video tuto­r­i­al that you decide to use, make it as short as pos­si­ble. A 5 minute video show­ing some­one how to do some­thing they’ve nev­er done.

An exam­ple would be to edit a video. Most peo­ple might not know how to edit a video and they could exchange emails with if you show them how.

An info­graph­ic is also a great lead mag­net bait., you can design a nice look­ing info­graph­ic that you can use a lead mag­net.

Info­graph­ics have a way to take a big com­pli­cat­ed sub­ject and sum­ma­rize into a nice colour­ful pdf with images and dia­grams.

That would be your lead mag­net, which can draw email leads to you. Info­graph­ics make your online mar­ket­ing strate­gies look good if you design them well. It will be you look pro­fes­sion­al.

5. Get leads directly on Facebook

Face­book added this lead gen­er­a­tion fea­ture that you can use to gen­er­ate leads direct­ly from Face­book.

Lead Ads Forms are avail­able on face­book, you can set up the add cam­paign using the Lead Ads Form. Then let it run for some time and you can get sub­scribers direct from face­book.

The ad form only has a sign up but­ton. When some­one clicks on that sign up but­ton they are already in your email list.

You don’t need an auto respon­der to do this, even though this face­book lead gen­er­a­tion has some draw backs. This face­book fea­ture does not have prop­er way of han­dling the emails.

It stores the emails in a spread­sheet which you have to down­load. Then you can trans­fer those emails to anoth­er auto respon­der.

You don’t need a land­ing page, or com­pli­ance con­tract what­so­ev­er.

This might sound great for most peo­ple but it has a dis­ad­van­tage. The dis­ad­van­tage is that most of the time when some­one uploads a list if emails in a spread­sheet they end up loos­ing 50% of the email leads.

Nev­er­the­less you can still use this method to gen­er­ate your leads direct from Face­book. This will work well for you if you know how to inte­grate Face­book with anoth­er auto-respon­der.

So lib­er­al­ly you can build an email list with min­i­mal work and gen­er­ate leads that will be your for life.

6. Build  relationships

Build  rela­tion­ships with your cus­tomers poten­tial cus­tomers. You need have a close rela­tion­ship, peo­ple need to trust you.

Inter­act with your fol­low­er on var­i­ous social media plat­forms such as Face­book, Twit­ter, Insta­gram and more. Pay atten­tions to what they say, ask them ques­tions that can draw them clos­er to you.

Share your knowl­edge with them, give val­ue. The more you do that you will be pop­u­lar and you posts will receive more com­ments. This is the best an sim­ple of all online mar­ket­ing strate­gies that you should nev­er for­get.

All social media net­works have a way of rank­ing high per­form­ing posts. The more your posts rank high the more traf­fic.

So build that rela­tion­ship with your poten­tial cus­tomer on social media and on emails. Email are also great to for you to build one on one rela­tion­ships.

You need to make them trust you that’s the whole point. When peo­ple trust you it becomes easy for them to buy from you.

Don’t think about sell­ing, let peo­ple know you first.

7. Focus on your on Analytics

Put more focus on ana­lyt­ics, this should help you see what works for you and what does not work. This impor­tant for many rea­sons.

It can break down what works for you and what does not not. With a fre­quent analy­sis of your traf­fic, your social media per­for­mance, your email and oth­er you can see where you need to improve.

Since you could be work­ing with dif­fer­ent plat­forms and mul­ti­ple traf­fic sources an fre­quent analy­sis is required.

Pay more atten­tion on a ana­lyt­ics if you want to see your  online mar­ket­ing straties grow.

There’s too many tools that can pro­vide the answers you want. Google Ana­lyt­ics is the best tool for that. It will allow you to see where you are get­ting traf­fic.

It will show you the geo­graph­i­cal regions where your users are com­ing from and what type of devices they use. You can go deep­er to check which traf­fic sources makes more mon­ey for you and which one you should work.

Also with social media is the same, you can track all your posts, what your users like and dis­like. You check every­thing from their age to what­ev­er you want.

Google Ana­lyt­ics can give you most of that infor­ma­tions but you can also find tools for social media analy­sis. Some of the social media man­age­ment tools are Sprout Socail and Hoot­suite.

8. Have one target action per site page

You should use have at least one call to action on your web pages. A call to action can be placed any­where on the page. But we usu­al­ly place on the side­bar of our web­site.

A call to action will help you get leads, is some­thing that should always be avail­able on your web­site or blog. You can also place it on the head­er or foot­er sec­tion.

In some cas­es instead of ask­ing your read­ers to leave com­ment you can place the call to action form. That call to action should on the bot­tom just after your post con­tent. It might work for you if con­stant­ly send traf­fic to your site.

Anoth­er alter­na­tive could be to make your call to action pop up after the page loads. Or few min­utes after the page loads, that strat­e­gy could work if your read­ers stay longer on your pages.

You should analyse the aver­age time your users spend on your web pages. Mak­ing the call to action to pop up if your users don’t speed too much time on your site would a waste of your time.

A call to action is one of the impor­tant online mar­ket­ing strate­gies to pay good atten­tion to. It works well if you want email sub­scribers, build­ing a list.

9. Start leverage retargeting

A user might have vis­it­ed a web­site and showed some inter­est­ed in a prod­uct but did not man­age to com­plete the pur­chase. Retar­get­ing is going after those poten­tial cus­tomer and offer­ing them the same prod­uct they showed inter­est on or oth­er.

Start retar­get­ing  the peo­ple who have vis­it­ed your site before and re-mar­ket to them. Ask them if they are still inter­est­ed on the prod­uct or sug­gest alter­na­tive prod­ucts.

Cam­paigns that can do remar­ket­ing is Adwords and Face­book ads.

In most cas­es peo­ple opt in on a email list or vis­it a cer­tain page where­by you are pro­mot­ing a prod­uct. But could end up leav­ing and not fill­ing the order.

This is where retar­get­ing should help you, you should go back to those peo­ple and ask them if they are still inter­est­ed.

This might make a few more sales, since those peo­ple already for­got about that prod­uct. Remind­ing them can work after some time can help you.

You are able to trace most of the peo­ple who have click on your sales link. Is easy it they are in your email list, you can check the start on who clicked on your link.

Apply this strat­e­gy and see if does not work for. Retar­get­ing usu­al­ly works espe­cial­ly if you build a rela­tion­ship with your sub­scribers.


This has been on some of my select­ed online mar­ket­ing strate­gies that I hope will be use­ful to your in your busi­ness. There’s just too many strate­gies that I can share with you but this ones are some that you can start with. I might add more keep an I on or sub­scribe to my list.

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