paid traffic sources

The ultimate guide to paid traffic sources for any business

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Most busi­ness­es rely on paid traf­fic sources to get more cus­tomers. If you are rely­ing on free traf­fic sources alone you are loos­ing more cus­tomers. You need to diver­si­fy your traf­fic sources so that you get max­i­mum results.

What is a paid traffic source?

traffic flowA paid traf­fic source is any plat­form that you can pay to get vis­i­tors to your web­site, land­ing page or blog. Unlike free traf­fic that takes longer to build and might bring cer­tain­ty, paid traf­fic can bring traf­fic much faster and give you a high ROI.

On this blog post I will cov­er some of the biggest paid traf­fic sources that you can use. I will cat­e­go­rize them like this:

  • Adver­tis­ing net­works
  • Paid social media traf­fic
  • Media buy or Online Adver­tis­ing
  • Direc­to­ries
  • Forums
  • Email mar­ket­ing

All of this traf­fic sources will help you if you do affil­i­ate mar­ket­ing and can help you lever­age your sales.

With most peo­ple using free traf­fic, you can sur­pass them by using both traf­fic. Although there are many free tech­niques that you can use to get qual­i­ty traf­fic, one of them is SEO.  Search engine opti­miza­tion (SEO) takes much more time to build, which gives you the rea­son why you should use paid traf­fic.

The benefits of using paid traffic sources include:

Fast results — you can get traf­fic much quick­er on your web­site with it, with­in 24 hours of set up.

Scale it up or down — You can either scale it up by putting more mon­ey in dif­fer­ent traf­fic sites.

Easy to set­up — It easy to set­up most paid sites

Saves time — instead of wast­ing most of your time in things that might nev­er work you can pay to get the results you want.

The disadvantage that come with paid traffic are:

Cost — Paid traf­fic can be cost­ly if you don’t know how to use it.

High­er Bud­get — You need a very high bud­get to main­tain paid traf­fic.

Advertising Networks or PPC Traffic Sources:

Pay per click is part of search engine mar­ket­ing togeth­er with seo. Pay per click adver­tis­ing allows you to buy ads on search engines and oth­er adver­tis­ing net­works and pro­mote your site. With PPC you only pay when some­one clicks on your ad. Some of the

Google AdWords

This is the lead­ing adver­tis­ing net­work in the world with over 70% of online traf­fic. You can bid on rel­e­vant key­words and to get tar­get­ed traf­fic to your web­site. With PPC you pay only when some­one click on your ad and go to your site.

With Google Adswords you can tar­get both the google search engine and YouTube videos. In fact YouTube you can select YouTube Search Results as well.

Bing Ads and Yahoo! Search Marketing

Both Bing and Yahoo! Have merged to be one pow­er­ful PPC provider. You can man­age your ads through Microsoft AdCen­ter and is free to signup. When cre­at­ing your ads on AdCen­ter they dis­play on bing and yahoo!.

What’s good about this two is that you have less com­pe­ti­tion when it comes to your PPC ads. But you should not exclude Google AdWords because it brings more traf­fic.

You can bid on indi­vid­ual key­words, matched key­words, sug­gest­ed and incre­men­tal bids. Both of this net­works allow you to pay what you are will­ing to pay, you can do so via Pay­Pal.

Chitika

This ad net­work is sim­i­lar to AdWords, it dis­plays ads on search engines. Chi­ti­ka is amongst the biggest ad net­works. You can use it simul­ta­ne­ous­ly with google adwords.

BuySellAds

An adver­tis­ing net­work that has been run­ning since 2008, that’s more than 10 years of advers­ing ser­vice. Buy­Sel­lAds has strict rules on the type of con­tent that their adver­tis­er pro­vide.

This plat­form has a ded­i­cat­ed cus­tomer sup­port which makes it easy for launch­ing queries. Adver­tis­er can also tar­get spe­cif­ic sites that they want to adver­tise on.

Paid social media Advertising:

This is adver­tis­ing that you can buy with­in a social net­work and your ads are dis­played in that net­work. Paid social ads should be iden­ti­fied as Spon­sored.

With paid social you have con­trol on who sees your ads, you can use as many social net­works as you want. Here’s a list of social net­works you can use to get traf­fic. Social media paid traf­fic sources have a way if tar­get­ing audi­ence based on their inter­ests, age, demo­graph­ics and more.

Facebook Advertising

I can’t talk about paid traf­fic sources and not include Face­book Adver­tis­ing. Face­book pro­vides the most afford­able ads in the social net­work indus­try, from $5 a day.

You can buys ad tar­get traf­fic based on the users inter­est, age, geolo­ca­tion and more. Face­book can also help you build leads through Face­book Lead Forms. You can even send traf­fic to dif­fer­ent pages includ­ing land­ing pages, videos, fan page or busi­ness pages, etc.

Twitter

Even though twit­ter might be a bit expen­sive com­pared to Face­book but you can still use it. You can spon­sor your tweets and make them go viral to reach more peo­ple. You can get traf­fic to your web­site, build a fol­low­ing and engage with your cus­tomers.

LinkedIn Ads

This is a social net­work build for busi­ness pur­pos­es. You can use LinkedIn Ads to pro­mote most­ly to pro­ces­sion­als who are inter­est­ed in your busi­ness.

LinkedIn ads are good for tar­get­ing busi­ness to busi­ness. You can spon­sor two types of ads on linkedin, text ads and image ads. Set your own bud­get and cre­ate your ads and tar­get your audi­ence based on their indus­try, job title, etc.

Pinterest

This is a good traf­fic source that you can use to pro­mote your brand. Pin­ter­est gives an option to pin things like images, text, videos and more. You can pro­mote your pined con­tent through paid ads and reach more users.

Paid Directory Listing:

Direc­to­ries can be a good paid traf­fic sources if they are used the right way. There are few major direc­to­ries but not all of them are equal. Some direc­to­ries are not con­sid­ered good qual­i­ty back­links by Google and oth­er search engines.

Is usu­al­ly easy to get list­ed in a direc­to­ry this days but some of the list­ing can be manip­u­lat­ed. So you need to pick wise­ly when it comes to this types of list­ings.

Yahoo! Directory

Yahoo! Has it’s own gen­er­al direc­to­ry that acts sep­a­rate­ly from the search engines. Even though you sub­mit your site on yahoo you can still list your site on the direc­to­ry. With Yahoo! you have an option to sub­mit your site to their direc­to­ry for an annu­al fee of $299.

If you are look­ing for good qual­i­ty back­link then this direc­to­ry is the one. It is a high author­i­ty site that is val­ued by Google.

Business.com

This is anoth­er major direc­to­ry that can give you qual­i­ty back­links. You can list mul­ti­ple links on this direc­to­ry with­in mul­ti­ple direc­to­ry cat­e­gories.

Pick a rel­e­vant cat­e­go­ry that will make it easy for your poten­tial cus­tomers to find. Business.com falls under the good paid traf­fic sources because is well respect­ed by Google. The traf­fic com­ing from this direc­to­ries is con­sid­ered be good because is a high author­i­ty site.

Niche Directories

Almost every top­ic has its own ded­i­cat­ed forum online. Find a list of direc­to­ries that are relat­ed to your niche and and see if they offer paid ads. Usu­al­ly this types of direc­to­ries can bring good traf­fic since the mem­bers on those direc­to­ries are look­ing for sim­i­lar sites.

Forums:

There are many forums online, there’s a forum for every niche or some­thing relat­ed. Check for them and find a list of forums in your niche.

Reddit Ads

If you are look­ing for big forum that can get traf­fic to your site then Red­dit is the one. You can post spon­sored links on your sub­red­dits. Red­dit works as a PPC ad net­work.

It use an auc­tion base sys­tem where a bit deter­mine the price you are like­ly to pay per CPM(cost per impres­sion). The red­dit ads can cost from a cou­ple of cents per click.

As a red­dit adver­tis­er you can use all types of con­tent to pro­mote your site, includ­ing images, videos text, etc. There’s over 250 mil­lion active users on red­dit so the chances of get­ting traf­fic are high.

Buy Banner Ads also known as Online Advertising or Media Buy:

Ban­ner Ads have been one of the main traf­fic sources for most online adver­tis­ers for more than 2 decades. They have been able to give good results dur­ing that whole peri­od. Here you find web­sites that sell adver­tis­ing space and buy them to pro­mote your own site or prod­ucts.

An easy method is find plat­forms that allow web­site own­er that sell their adver­tis­ing space. Those Media Buy plat­forms allow you to buy ads and they will pub­lish your ads and let them dis­play on mul­ti­ple major high traf­fic web­sites.

The ban­ner ads might dif­fer in size and for­mat. The most com­mon are ani­mat­ed ban­ners, image ads, video ads, text ads or com­bi­na­tions. Ban­ner ads can come in 250x250 pix­els, 125x125 pix­els, 416x60 pix­els, and Sky­crap­pers 120x600 pix­els. Find out their prices and which high traf­fic sites will your ads appear on.

Blog Ads

This a good plat­form that allows you to pub­lish ads and let them dis­play on big blogs with high traf­fic. It has over 3500 high qual­i­ty blogs that can show your ads. Some of the high traf­fic blogs include: PerezHilton.com, Dlist­ed, Dai­lykos and more.

SiteScout

Sim­i­lar to blog ads you can use it to place your ads a send traf­fic to your site through oth­er high traf­fic sites.

BuyAds

Both sitescout and buyads are some of the pop­u­lar paid traf­fic sources that work as media buys. Get your web­site list­ed on this sites and they will dis­play it on high traf­fic web­sites.

Alternative Banner Ads

If you don’t want to approach media buy sites you can find oth­er web­sites that you can buy ban­ner ads on. This method can be effec­tive if you find a high traf­fic web­site to buy their ads.

There many peo­ple who sell ads on their ads, you can try john­chow if you are in the tech or make mon­ey online niche.

Email Marketing:

This might not seem like it falls under paid adver­tis­ing but it does. For you to run pro­fes­sion­al email cam­paigns you will need reli­able email mar­ket­ing tools to cre­ate your cam­paign.

The best email mar­ket­ing tools cost between $15 to $100 per month. Two of the most trust­ed tools are Awe­ber and GetRe­sponse, and they will give you a good ROI when use right. This tools can help you build an email list, but once you build a list, you will always have peo­ple to mar­ket to.

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