seo link building

SEO link building for your site? Simple guidelines

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If you have been try­ing to fig­ure out about seo link build­ing then this post will explain just that.

In the begin­ning of the inter­net you only had a few ways to move around the inter­net. Either some­one had to share the web­site url with you or just have to have the link to that site since there where no search engines.

Seo link build­ing is a good way on how to pro­mote a blog and how to get traf­fic to your web­site.

Now we have search engines but the link shar­ing is still being used and seem to be pow­er­ful.

What’s good about link shar­ing now, is that is being rec­og­nized by search engines. Though in the ear­ly days of the inter­net some peo­ple abused the tech­nique.

Some peo­ple would link their sites to none rel­e­vant sites, try­ing to rank high on search engines. Most of them failed to under­stand how search engines work.

It was all about quan­ti­ty instead of qual­i­ty links, get­ting a huge num­ber of sites link­ing back to your site.

It worked for a while until search engines like Google real­ized that there are peo­ple who are mis­us­ing it. Then changed their algo­rithm, which caused a lot of sites to lose their high rang­ing sta­tus.

Though in search engine opti­miza­tion you have to apply the seo link build­ing tech­nique in order to rank high. You still need to use it wise­ly so that Google does not penal­ized your site.

The emphasis of having links in your website

It seems like I have already cov­ered this, but I strong­ly believe on empha­sis­ing it.

If you have cre­at­ed a web­site but no one knows about it then there’s no point in hav­ing it. There’s a say­ing that goes like “What good is the knowl­edge if no one can find and use it”.

The same goes with your web­site. What good is your web­site if no one can find it?

The actu­al job of seo links is to help your web­site or blog get traf­fic, most­ly is organ­ic traf­fic. Even though you can use paid traf­fic it still works for search engine rank­ings.

A web page that does not have links is like liv­ing in iso­la­tion. But the more peo­ple know about it the more it comes alive.

When cre­at­ing a web­site or blog, all your web site pages should include links both inter­nal and exter­nal links.

This should be con­sid­ered to on top of the list so that your seo link build­ing can have more pow­er.

The importance of internal linking

Before you think about get­ting back­links you should first con­sid­er inter­nal links.

This link strat­e­gy falls under on page opti­miza­tion. Inter­nal links are one of the most impor­tant tech­niques you can use to increase your rank­ings.

Your web pages should be inter­linked to each oth­er. It also makes it easy for your site vis­i­tors to move around your web­site.

If search engines crawl your site and do not find any links to it, they might ignore your web pages.

When link­ing your web pages you should do it in a man­ner that will be tol­er­at­ed by search engines.

For exam­ple, when you link with­in your con­tent do not link to anoth­er page using the focus key­word. You can use sup­port­ing key­words, and only link to the most impor­tant pages of your site.

And also your links should be vis­i­ble, do not try to hide them or put too many links in unnec­es­sary places.

Anoth­er good tech­nique is to link with­in your side­bar or foot­er sec­tion of your blog or web­site.

Choose the most impor­tant pages and inter­nal link them in either one of those areas.

If you have writ­ten blog post and feel is impor­tant then have a few relat­ed links to it with­in your blog.

By doing so, Google will see that your page is impor­tant and auto­mat­i­cal­ly rank it high.

What’s good about this seo link build­ing strat­e­gy is that it is man­u­al, you can do when pub­lish­ing your posts.

How about backlinks?

Get­ting links that are point­ed to your web­site is every inter­net mar­keters dream. But just like I’ve men­tioned above, you should aim for qual­i­ty back­links not quan­ti­ty. You not going to get tar­get­ed traf­fic with this method but you will get a lot of vis­i­tors.

There’s many ways to get seo back­links, some are free some are paid meth­ods. But the most impor­tant thing is get­ting qual­i­ty back­links.

When it comes to get­ting back­links you can find free meth­ods and paid meth­ods.

Anoth­er great thing is that there are many free seo tools that can help you get qual­i­ty back­links. We’ll dis­cuss those tools lat­er on this very same post.

Even though get­ting links that come to your web­site can be time con­sum­ing, you still need to do it.

When doing your seo link build­ing you should look for only rel­e­vant web­sites to link to. Link­ing to non rel­e­vant sites can cause your site to slide down the SERPs in search engines.

There’s no point in link­ing your site to a web page that does not relate to your site con­tent.

Exam­ple, if you are blog­ging about food, you would like to have oth­er food blog­gers link to your pages. Anoth­er big food blog or site can increase traf­fic to your own blog.

Do you see any point of link­ing a food blog to a tech blog? Obvi­ous­ly not. You need to find those like mind­ed blog­gers or web­sites and link to them to increase your traf­fic.

By using this seo link build­ing strat­e­gy, search engines will start to rec­og­nize your blog as one of the main author­i­ty sites and rank it high.

How to find backlinks

This strat­e­gy falls under off  page seo opti­miza­tion. Find­ing back­links is one of the longest and time con­sum­ing meth­ods in search engine opti­miza­tion.

But we need this strat­e­gy to get qual­i­ty traf­fic to our sites. So lets look at ways you can use to get links back to your site.

Guest posting

This strat­e­gy here is one of the best strate­gies to get qual­i­ty back­links from author­i­ta­tive sites. Wring posts for oth­er peo­ple in your niche can get many back­links.

Most peo­ple are reluc­tant to doing guest post­ing because the thought of giv­ing away their con­tent haunts them.

Yet again they fail to under­stand that in return their will get more than their sin­gle post. The recog­ni­tion and amount of traf­fic they will receive will be more than they bar­gained for.

Try guest blog­ging and see what hap­pens, you are like­ly to do it over and over if you see the results. See a com­plete guide from Bri­an Dean back­linko on guest post­ing.

The focus of guest blog­ging is not to have a back­link imme­di­ate­ly, but to get recog­ni­tion or being men­tioned on big web­site.

You need to write good qual­i­ty con­tent the same way you write on your blog. By doing so you could get more peo­ple want­i­ng to guest post for them.

When that hap­pens you will even­tu­al­ly start get­ting back­links to your blog. In that instance the seo link build­ing would have been accom­plished suc­cess­ful­ly.

Commenting on similar niche post

If you can tar­get you niche post and com­ment on them you can get blog com­ment­ing links. Also in this one you should not just post links all over the com­ment sec­tion.

You should get to know the blog own­er and the peo­ple par­tic­i­pat­ing in that blog post.

Once in a while a ques­tion will arise that could need your link. That would be qual­i­ty seo link build­ing.

Participate in Forums

Start post­ing on forums and answer­ing some of the ques­tions relat­ed to your niche.

The are may peo­ple who are look­ing for the answers to some rel­e­vant blog posts you are writ­ing.

Be a reg­u­lar in your niche forums and be “a go to guy”, try to under­stand every­thing you can about your top­ic.

One of the trust­ed forums is Red­dit, there’s a sub­sec­tion for almost every­thing on Red­dit.

Peo­ple ask ques­tions all the time there, some of the ques­tions can be answered by your blog arti­cles. You can share your link with then on those ques­tions.

Social media links

This is anoth­er great method, social media net­works can help you get a lot of seo links. Social net­works are very big now, build­ing a great fol­low­ing and shar­ing your knowl­edge on them is a good tech­nique.

Be a mem­ber of many groups on Face­book since Face­book is the biggest social net­work in the world.

Build oth­er social media pro­files, and tar­get like mind­ed peo­ple who you can learn from, can learn from you.

Sub­mit on direc­to­ries

There’s too many direc­to­ries online and they can help you get links to your site.

Try find­ing online direc­to­ries that are relat­ed to your blog or web site con­tent and sub­mit your site there.

If you have enough bud­get you can buy ads on those direc­to­ries and appear on the front page.

You should check how the direc­to­ry is per­form­ing before buy an ad on it.

Social Bookmarking

Use the social book­mark sites to book­mark sites that you are inter­est­ed at. Most browsers have a book­mark option on them by default, which you can use to book­mark your favorite sites. Those web­site url’s are store on your brows­er, you can then revis­it them lat­er if you want to.

But this method of stor­ing web­site url’s on your brows­er works only on your com­put­er only, which means you can not access those site on anoth­er com­put­er. This is where social book­mark­ing comes in.

You can use social book­mark­ing tools to book­mark your favorite url’s or your own web posts then be able to access them on oth­er com­put­er, through the inter­net. The web­sites that have been book­marked then cre­ate a back­link to your web­site.

Some of the top book­mark sites include:

  • Deli­cious
  • Red­dit
  • Diigo
  • Stumple­Upon
  • Digg

SEO link building tools

There’s many tool that can help you build links faster for your blog or web­site. Some of the seo link build­ing tools are good for show­ing link prospects. I’ll try to show you just a few of them here.

It helps to have a few tools to work with, some of them are free.

Link Explor­er from Moz — This tool can help you ana­lyze back­links and com­pare seo back­links of your com­peti­tors

Word­Track­er Link Builder — You can check an analyse your own links and com­peti­tors links, you can find rel­e­vant sites to link to and many more.

C Block Back­links Check­er — Helps you study how com­pet­i­tive is the mar­ket­place by view­ing c blocks are link to your com­pe­ti­tion.

Back Link Ana­lyz­er — sort com­peti­tors links with this tool.

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