seo tools

SEO Optimization Tools: Which seo tools to use?

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There’s quite a lot of seo opti­miza­tion tools on the inter­net. Prob­a­bly so many that you end up get­ting con­fused which one to choose.

The only think to keep in mind is that this tools dif­fer, they serve a dif­fer­ent pur­pose. Learn­ing what tool to use and where to use it is one of the great things for any inter­net mar­keter.

Learn about seo optimization tools before you can start your online business.

This page will cov­er most of the use­ful tools in seo opti­miza­tion so stick around. I’ll explain some of the best tools both free and paid ver­sions.

So first I will start with the most impor­tant tools in SEO, research tools. I will cat­e­go­rize them as “Key­word Research Tools”.

As the term “key­word research tool” sug­gests. The main objec­tive in key­word research is to find key­word rel­e­vance or eas­i­ly ranked key­words.

SEO Optimization ToolsLearn­ing how to do key­word research will help you when writ­ing your con­tent on your blog or com­pa­ny web­site.

When doing your research you should con­sid­er key­word com­pet­i­tive­ness. Which plays a big role in SEO rank­ings.

Some of the tools list­ed here, have fea­tures ded­i­cat­ed for ana­lyz­ing key­word com­pe­ti­tion.

Here’s a list of the top keyword research tools:

Google Keyword Planner

I had to start with this tool because it is one of the best in the seo indus­try on top of that is free.

You can use this key­word plan­ner tool to dis­cov­er the best key­words that are searched by peo­ple online. Is up to you if you want to look for the glob­al search or local search, search­es that are most pop­u­lar in your coun­try, it always depend on your tar­get audi­ence.

It will show you both short-tail and long-tail key­words, which key­words are most searched, which ones have a high con­ver­sion rate and so on. In most cas­es long tail key­words have high intent and are the ones to go for.

Google Autocomplete Tool

This is not some­thing you don’t know, you always see it while using Google search. Every type you type some­thing on Google search box you are giv­en a list of auto­com­plete key­words that are relat­ed to what you are search­ing about.

You can use this tool to get more key­words purhaps choos­ing a few sup­port­ing key­word from it.

Ubersuggest Tool

Anoth­er great SEO opti­miza­tion tool, which falls under web­site track­ing tools. This tool is a bit more pow­er­ful than the Google Auto­com­plete in that it erase the key­words sug­gest­ed by the Google auto­com­plete and give you the most searched long-tail key­words that begin with the term you start­ed with when doing your search.

Take it as bet­ter ver­sion of auto­com­plete because it sug­gests most long-tail key­words which have more val­ue than short-tail key­words or head key­words.

While doing your key­word research and your key­word analy­sis you will need to do a to check for com­pe­ti­tion on your key­words.

For that you need spe­cif­ic tools designed just for that. Those tools are cat­e­go­rized under “Key­word Com­pe­ti­tion Research Tools” on this post.

Some of the keyword competition research tool


SEOMoz(Premium but one of the best)

SERPIQ Key­word Com­pe­ti­tion Tool(Also Pre­mi­um and one of the best)

Anoth­er impor­tant thing to do is to have a clear view of your com­peti­tor, you can spy on them, yep, it will give you a great advan­tage and it could keep you focus on your goal.

This web­sites will a full report about your com­peti­tors, just type in the URL of your com­peti­tors and learn about them see what where you can improve in you SEO opti­miza­tion.

Each page of your web­site or blog is ranked indi­vid­u­al­ly in search engines which means they should also be opti­mize indi­vid­u­al­ly. I will cat­e­go­rize the type of tools shared in this sec­tion as “On Page SEO Tools”.

What you do with this “On Page SEO tools” is, you opti­mize your web pages or post pages with them. This search engine tools include fea­tures to opti­mize your key­words, page URL, page title,headings and sub­head­ings, meta tags, hyper­links, images, videos, body con­tent.

So as an Inter­net Mar­keter you will need on page seo opti­miza­tion tools that will help you opti­mize you web pages. You will opti­mize your pages one at a time.

Here are the tools that will help you optimize your web pages for search engines.

Yoast SEO Tool

This is a plug in that can help you set up your blog for search engine opti­miza­tion. If you have blog and is not build with Word­Press I will sug­gest you con­vert to Word­Press because it has many great plu­g­ins or seo tools that make it easy to rank high on search engines

Yoast SEO tool is the best tool when it comes to opti­miz­ing your site for search engines. I allows you to work on your key­words, page title, meta tag descrip­tion, body, hyper­links, images and more.

All In One SEO Plugin

This word­press plu­g­in is sim­i­lar to the the one above. Is one of the best seo opti­miza­tion tools that works well on On Page Opti­miza­tion. It also include fea­tures such as title tag, meta descrip­tion, focus key­word and more. You can pick either one of this plu­g­ins to opti­mize your pages and increase your page traf­fic.

What are the best website Tracking tools?

Web­site Ana­lyz­ing tools also know as web­site track­ing tools that you can use on your web­site that should be part of the SEO Opti­miza­tion tools list. This type of tools are good for track­ing user behav­ior.

When your site is already live you will need a few tools that will help you analyse the per­for­mance of your web­site, those tools are very cru­cial, you can track the per­for­mance and work on improve­ment. Your website’s sta­tis­tics give you a bird view on how your site per­forms or where you should improve.

Google Analysis Tool

You will need to track your users actions on you blog. This is one of the best seo tools that you should have on your list. It gives many sta­tis­tics that are very use­ful such as analysing your site vis­i­tors, where they come from and which page they vis­it most.

Track­ing your vis­i­tors gives a clear view of what they want, it could pro­vide you with ways to add oth­er relat­ed con­tent that they will enjoy, per­haps you could be solv­ing a huge prob­lem on their side. With Google analy­sis tool you can improve your sites per­for­mance with ease.

MixPanel Tool

This tool is sim­i­lar to Google Analy­sis tool, it gives you all the sta­tis­tics of your web­site or blog. Hav­ing a sec­ond option tool is always good. You get to see both of them and com­pare their stats. You can use the Mix­Pan­el tool as an alter­na­tive to Google Analy­sis or use both tools to your advan­tage for your SEO.

CrazyyEgg Tool

The CrazyyEgg is a pre­mi­um Tool, it gives you an option to see where your site vis­i­tors click most and which pages they view often.

Google Webmasters Tool

For all your web­site analy­sis Google has pro­vid­ed a mas­ter man­ag­er of all Google search engine opti­miza­tion tools.


The checke up tool is  anoth­er  of the free seo opti­miza­tion tools with the option of upgrad­ing to pre­mi­um. One of the seo tools I enjoy using it can help you analyse a website’s per­for­mance.

You can analyse your com­peti­tors web­sites as well. You just input the website’s URL and see it’s per­for­mance sta­tis­tics.

Alexa Rank Website

Though this tool can bring a bit of dis­cour­age­ment to most peo­ple but it can also moti­vate oth­er inter­net mark­ers or web mas­ters.

If you think of the top seo opti­miza­tion tools alexarank should be one of them. is a web­site that tracks and ranks all the web­sites in the world. The low­er the website’s rank­ing posi­tion the bet­ter for the site. E.g Google is ranked #1, while Face­book and YouTube are ranked num­ber 2 and 3 respec­tive­ly, mean­ing this sites get more vis­its than any site in the world.

Your site needs to go low­er in the rank­ings. The more vis­i­tors your web­site or blog gets the bet­ter for SEO. This SEO opti­miza­tion tool should always encour­age you.

If your site is ranked num­ber 198 533 on Alexa Rank work on it so that it reach num­ber 198 522 or less than that the fol­low­ing month because that would be huge improve­ment.

Anoth­er of SEO opti­miza­tion tools are tools that will help your web­site load faster, search engines love web­sites that load faster. Increas­ing your site speed is very impor­tant, it should take less than two sec­onds to load your page. Tools in this sec­tion fall under the cat­e­go­ry “Web­site Speed Increase Tools”.

W3 Total Cache

This is a Word­Press plu­g­in, Use this tool to increase the load­ing speed of you blog. All you need to do is install it and acti­vate it, then it will do it’s job.

Google PageSpeed Insights

This tool show how fast your web­site loads, it breaks down a list of the things you need to improve. You can do that for both desk­top and mobile devices.


This web­site is a great tool to check the load­ing speed of your web­site. It will show some of the things that you need to improve in order for your site to load fast.


I hope you enjoyed this blog post about the seo opti­miza­tion tools. I know there’s too many tool you can use to opti­mize your site. If you have some that I have not sug­gest­ed here, you are wel­come to share with us. If you have ques­tions you are also wel­come to ask, I will be hap­py to assist.

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