Are you trying to do some SEO Writing for your website? You have come to the right place because in this post covers almost everything you need to know about writing content that is SEO friendly.
Knowing how to improve your search engine rankings and get more people to read and enjoy your writing is a great thing, not only do you write quality content but you also you also stick to search engine rules.
You need to be creative in your writing so that you keep your reading on your blog posts much longer, but your main focus is turning your readers into buyers.
The are few definitions to look at before we can go to the juicy stuff you actually came here for, Is very important for you to understand some of this definitions before you can start writing.
What is SEO anyway?
In short SEO stands for Search Engine Optimization. SEO is a form of getting organic(without using paid traffic) or natural traffic to your web content/web post through search engines. SEO is done mainly to attract visitors to your website pages.
Whenever you type a search keyword or search phrase on your chosen search engine such as Google, Yahoo, Bing or any other search engine, those search results that display on your screen are a result of Search Engine Optimization.
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What exactly is SEO Writing?
SEO Writing might have many terms such as SEO Copywriting, Content Writing, Writing for SEO but in honest fact it simply means the same thing.
You write SEO content by optimizing your page so that it makes it easy to search engines to find it.
Perhaps you want to start and online business as a SEO Specialist or take on a job as SEO Specialist or Content Copywriter at a private company, you will need the basics to do that.
As a SEO Content Writer it becomes your responsibility to drive traffic to any website that you are working on.
Knowing how Google works can also help you to write good quality content and to optimize your posts for
Just a for basics ways to SEO Writing, here is a list and they are described:
- Choose good Keywords
- Include Meta description
- Your Post Title should include your keyword
- Use the HEADTAGS in your Titles
- Include your keywords a few times in your post.
- Write long articles, aim for 800 words
- Have several internal links on your posts
- Include external links
- Have one or two images in your post
Research for good keywords
Search engines rely on keywords to select what to display. You should do your research about keywords before writing a for SEO. There are many tools you can use to search for keywords.
I use Google Keyword Planner which is free keyword research tool, you need an AdWords Account to use this tool. It gives you results for every keyword you search for and it will also show you how strong the search is for that keyword and other related keywords.
Try to keep your keyword between 2 and 3 words. Long keywords can also be a bit more complicated for most people who are searching for the same topic, keeping your keywords short and sweet keeps your competition low and gives you a chance to rank high on search engines.
Use Meta Description
Meta Description allows you to write a brief description about the post, include your chosen keywords on your description this will allow search engines and people to find your content much easier.
Keep your description very brief, if you put a long description search engines could punish you, make it easy to read and straight to the point.
Use keywords in your title
Include your keywords both on the page title and post title, search engines often look for those keywords when crawling web pages on the internet. This is just another basic way to help you in writing for SEO.
Use HEAD TAGS in your Titles
Using a HEAD Tag in your title or whenever you want to emphasis a point can also be a good SEO practice. While crawling your page, search engines can determine whether you do have keywords on your page title and post title.
Include your keywords at least a few times in your post
Since search engines look for keywords, SEO writing highly recommend that you include your keyword phrases a few times in your post.
Try to have your keywords after every 50 words in your posts. A search engine can count how many times your keywords appears on your post and on which position, knowing that gives you a great advantage.
Write long articles
Search engines love long content, having 1000 words on one article can be good enough but I personally would tell you to add more words, like writing 1500 words or more in one post, because the more words you have the better for your post.
It might be hard to maintain 1000 word articles for a long time but is worth more than the short articles. Writing long articles takes a long straining research which then needs to be narrowed to a short article or hundred or thousands of words.
Write your articles in short paragraphs not in long paragraphs this allows your content to be readable for both search engines and for people.
Remember, you could be competing with bigger articles who have more than 2000 — 3000 words at times, that alone could put you under a lot of pressure, so yes, aim high.
include internal links
Make a commitment to include internal links, internals links, are links that allow you to link to other pages in your posts. This method helps search engines and people to find other related articles on your blog, so make it point that you link to related posts.
Include External Links
Link to other related sites, those sites should should be active and have enough articles that you can link to. You should have an agreement with those sites, linking to your previous blogs you’ve done guest posting for it would be a good idea.
You can also link to your social media pages such as Facebook, Twitter and others.
Highlight the links to be visible enough so that people wont skip them without seeing them.
Include images on your post
Prepare images that you can include on your blog post but do not forget to include a description of the image on the ALT tag
You should include the keyword on the ALT tag description as well, because search engines also look for those keywords on the description.
What I’ve just shared with you is a basic way to do SEO Writing for any website or blog post. One of the basic tools to follow this guide is to use the YoastSEO plugin for WordPress.
If you are not using WordPress as your blogging platform then I world suggest that you start using it because it makes it easy for you to write good SEO content. It comes with a lot of free and paid plugins that you can use but YoastSEO is free.