social media guidelines

Social media guidelines for individuals and businesses

Posted by
Spread the love

We often need social media guide­lines for either our­selves or busi­ness­es. On this post we’ll share some of the most impor­tant guide­lines that you can use to han­dle your social media pro­files for bet­ter per­for­mance.

Social media guidelines for posting as an individual

As we all know by now that there are cer­tain guide­lines that one can fol­low to post on social media. This is to insure that your posts reach your tar­get audi­ence and it does not vio­late anyone’s feel­ings.

Do your research

Not all con­tent is suit­able for all social net­works and might per­form dif­fer­ent­ly. You can do a research which con­tent will work on which social net­work. A research should also include oth­er social net­works such as Face­book, Twit­ter and Linkedin, Google­Plus and more. You can find out what type of con­tent your audi­ence inter­act with most and cre­ate sim­i­lar con­tent on reg­u­lar bases.

Connect with real people

If you want real response from real peo­ple don’t buy fans. Buy­ing a fol­low­ing can only lead you to many fake accounts which can hurt your rep­u­ta­tion. You can buy fol­low­ers on Twit­ter or oth­er social net­works but only few will work. Rather build your pro­file slow­ly to reach real peo­ple who will inter­act with your con­tent.

social media guidelines be your selfBe yourself

When post­ing as an indi­vid­ual, make sure you be your­self don’t try to be some­one else. Most peo­ple will appre­ci­ate your orig­i­nal­i­ty and keep on com­ing back on your time-line.

Protect your identity

There’s lot’s of iden­ti­ty theft hap­pen­ing on the inter­net that you should be aware of. Iden­ti­ty theft is big busi­ness that’s,  in 2017 the num­ber vic­tims of iden­ti­ty theft rose 16.7 mil­lion in the US. Can you imag­ine how many it will be in the next 5 years. Fraud­sters can do almost any­thing with your per­son­al infor­ma­tion. Your per­son­al infor­ma­tion such as your phone num­ber, res­i­den­tial address and oth­ers should be kept pri­vate.

Never use any company’s logo

By using any company’s logo you are vio­lat­ing the terms of use of that par­tic­u­lar com­pa­ny. You should avoid images that con­tain some any kind of logo so that you don’t get your­self in the wrong side of the law.

Respect your audience

What­ev­er hap­pens, you should respect your audi­ence. Your audi­ence is the one that builds your list or account so respect them by all means. The more respect­ful your con­tent and your com­ments the be bet­ter the chance of build­ing more audi­ence.

Keep track of your comments monitor

Com­ments should be part of social media strat­e­gy, they play a vital role in social media and in your web­site by build­ing cred­i­bil­i­ty. You should make some time to mon­i­tor them. Don’t leave com­ments unat­tend­ed there might unre­lat­ed or sperm com­ments that needs to be delet­ed.

Social media guidelines for posting on behalf of a company

There might be slight dif­fer­ences between post­ing as an indi­vid­ual and post­ing on behalf of the com­pa­ny. Even though you are the busi­ness own­er, you still need to fol­low some social media guide­lines. This is to ensure that the rep­u­ta­tion of your busi­ness stays intact. As a com­pa­ny you can improve your con­tent strat­e­gy by sim­ply fol­low­ing basic social media guide­lines and share valu­able con­tent on your pro­files.

Look for approval

If you are post­ing on behalf of the com­pa­ny and not your­self your should always seek approval from the company’s man­age­ment. Any incor­rect infor­ma­tion that is post­ed might back to haunt the com­pa­ny.

Use facts

Being accu­rate with all the facts before post­ing is very impor­tant. The infor­ma­tion needs to be ver­i­fied before it reach your audi­ence. An easy way is to cite your sources when­ev­er nec­es­sary by link­ing to the sources url.

Post on regular bases

Is wise to appoint a social media admin­is­tra­tor, some one who will post on company’s behalf. This per­son should have post on reg­u­lar time inter­vals the suites the com­pa­ny. Choose the most appro­pri­ate times and post fre­quent­ly. Post­ing twice or thrice a week can be enough.

Use a disclaimer

If the con­tent you are post­ing not of the view of the com­pa­ny or con­tains sub­jects not asso­ci­at­ed to the com­pa­ny then use a dis­claimer.

Build relationships

The best way to make sales in a busi­ness is to build rela­tion­ships with your poten­tial cus­tomers before turn­ing them into buy­ing cus­tomers. Sim­i­lar to build­ing a email list in email mar­ket­ing, you can build rela­tion­ships through social net­works. Inter­act as much as you can with your fol­low­ers to get their atten­tion.

Use of company logo

When post­ing on behalf of the com­pa­ny the com­pa­ny logo should be includ­ed. It should be clear and vis­i­ble for every­one to see. Peo­ple tend to remem­ber images more than words. If your cre­ate good qual­i­ty con­tent that your audi­ence can asso­ciate with they are like­ly to remem­ber your logo.

Handle negative comments politely

social media guidelines for companiesYou might come across neg­a­tive com­ments once in a while but don’t throw turn-trumps. Learn to han­dle them polite­ly so that the whole sit­u­a­tion might work out well for every­one.

Make use of social media management tools

Social media man­age­ment tools are designed dif­fer­ent­ly and can make your job eas­i­er by help­ing you han­dle mul­ti­ple social media accounts. The can also help mon­i­tor the per­for­mance of your social media cam­paigns. Some of the most used SMM tools include Hout­suite and Sprout Social.

Monitor your performance

There’s no easy way to see how your cam­paigns are doing with­out mon­i­tor­ing them close­ly. Some social net­works like Face­book Insights offer you the required sta­tis­tics on about your fol­low­ers, such as their age, loca­tion and more. Anoth­er free tool that you can use is google ana­lyt­ics, it can give you more data about your site.

Encourage feedback

Feed­back is one of the most impor­tant social media guide­lines that you pay atten­tion to. Encour­age your cus­tomers to give you feed­back about your prod­ucts so that you can see where you need to improve. There could be some neg­a­tive feed­back that needs to be looked at, but if you han­dle it well it can help you improve your prod­uct or ser­vice.

Apologize if you make a mistake

Mis­takes hap­pen all the time but don’t make them a habit. There might be a mis­take on a spe­cial offer or any­thing that you pub­lished. Apol­o­gize on time and rec­ti­fy the mis­take, tell peo­ple the truth and move on.

Conclusion

I hope you learned some­thing valu­able about social media guide­lines and you will start apply­ing them. You might have more infor­ma­tion regard­ing this top­ic and you are wel­come to share. For ques­tions leaves a com­ment below.