social media management tips

What is social media management and to use it to your benefit?

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Whether you run a offline small busi­ness, large busi­ness or are doing online mar­ket­ing you need social media man­age­ment.

What is social media management?

Social media has grown to be one of the biggest plat­forms for every­one in the world. With social media you can con­nect with indi­vid­u­als, your poten­tial cus­tomers, build an audi­ence, become part of a world com­mu­ni­ty. You can do all that through mul­ti­ple social net­works.

Social net­works are social plat­forms that allow you to cre­ate and post pow­er­ful con­tent. Con­tent is post­ed through mul­ti­ple plat­forms to reach a wider audi­ence.

Social media man­age­ment is a strat­e­gy of using mul­ti­ple tools and tech­niques to bring all your social net­work accounts under one admin­is­tra­tion. It includes cre­at­ing your social media con­tent, post­ing, con­tent shar­ing, retweet­ing and ana­lyz­ing the per­for­mances for all accounts. All of this can be pro­vid­ed through the social media man­age­ment ser­vices.

Choose the most effective social networks

Social media managementThere are too many social net­works to choose from which makes it over­whelm­ing to mon­i­tor them. This makes social media admin­is­tra­tion to come to the equa­tion. Every com­pa­ny needs some­one or a social media team to take care of their social net­work accounts.

It should comes down to select­ing the most effec­tive social net­works that will bring results for the busi­ness. Choos­ing a non effec­tive social net­work or being unable to take advan­tage of how the social net­work works can be cost­ly. This can bring a low cost or low return on invest­ment and could be a waste of time.

The time tak­en to cre­ate and mon­i­tor the account and also the costs of run­ning social media cam­paigns is impor­tant.

The most effective social networks include:

Face­book — This is the lead­ing social net­work in the world with over 2 bil­lion users. Suit­able for indi­vid­u­als and good for engag­ing and build­ing client rela­tion­ships. You can apply your face­book mar­ket­ing strat­e­gy  to pro­mote your busi­ness on face­book.

Twit­ter — this a microblog­ging site that allows you to post up to 140 char­ac­tors per tweet. It is great for news release and build­ing a brand fol­low­ing.

LinkedIn — Build for busi­ness­es and a must have. You can cre­ate a pro­fes­sion­al look­ing busi­ness pro­file and dri­ve traf­fic to it.

Google­Plus — A social net­work from google. It can be used to share posts, images, videos and can dri­ve traf­fic to your web­site.

YouTube — A video dri­ven social site from google. It is the sec­ond best search engine after Google.

Pin­terest — A social net­work designed for pic­ture shar­ing. Great for any­one who wants to pro­mote their brand through images.

SlideShare — This is not just a social media site but a slide shar­ing social net­work using pow­er point.

Insta­gram — Almost sim­i­lar to Pin­ter­est but runs on mobile devices, is good for image shar­ing as well.

Blogs — Are one way to get traf­fic to your web­site and good for shar­ing lat­est news and reports. They allow you to engage with cus­tomers and build rela­tion­ships.  If you web­site does not have a blog, you might be loos­ing a lot of traf­fic on your web­site. You can start a blog in few sim­ple steps and dri­ve traf­fic to your site.

This social net­works work whether you run a solo busi­ness or a mul­ti­ple employ­ee busi­ness. Social media mar­ket­ing is a great online mar­ket­ing that can be used as inbound mar­ket­ing for any busi­ness.

Create a social media marketing strategy

If you want your social media strat­e­gy to work well from the get go, you need to devel­op a strat­e­gy first. One of most essen­tial part of social strat­e­gy is know­ing your audi­ence, what type of audi­ence are you plan­ning to attract. A for­mal approach might not res­onate with oth­er type of audi­ence, while a casu­al mar­ket­ing approach might work for oth­er types of audi­ence. Know­ing such infor­ma­tion can help when devel­op­ing your strat­e­gy.

Your strat­e­gy should include a social media mar­ket­ing plan and guide you step by step towards your goal, and after how long are you plan­ning to achieve that.

This can be done by you or your social media mar­ket­ing team if you have one. In it there should a list of social net­works that you are plan­ning to use. There should also be indi­vid­ual social media mar­ket­ing cam­paigns such as your face­book strat­e­gy and more.

A mar­ket­ing strat­e­gy should also include cre­at­ing a con­tent strat­e­gy for your cho­sen social net­works, not for­get­ting engage­ment on all the plat­forms.

Engag­ing with your fol­low­ers or cus­tomers can bring you a lot of leads if you are con­sis­tent­ly doing it, which is why it should be added on your social media man­age­ment strat­e­gy.

Creating relevant content and Posting your content on social media

You will need to have a clear plan on how to share your con­tent on var­i­ous social net­works. Cre­ativ­i­ty is required when it comes to cre­at­ing con­tent since dif­fer­ent social net­work users respond dif­fer­ent­ly in var­ied net­works.

Under­stand­ing which social media plat­forms you are cur­rent­ly cre­at­ing the con­tent for will help you mas­sive­ly.

This includes the cho­sen title, hash­tags, images and and the cho­sen key­words. Some types of key­words can bring more engage­ment to your posts. That’s what you should put more empha­sis on.

One strat­e­gy that seems to work, is cre­at­ing videos or images, text con­tent does not get as much engage­ment com­pared to the two.

Responsibilities of a social media management team:

  • Post­ing rel­e­vant con­tent on the com­pa­nies social net­work accounts relat­ed to the busi­ness. Con­sis­tent­ly adding new con­tent keeps mem­bers com­ing. This includes videos and images. In fact videos and images do very well on social media because they tend to be attrac­tive to the eyes.
  • Shar­ing valu­able con­tent from oth­er peo­ple in your social net­work. This can be a good way to con­nect with your cus­tomers and build close rela­tion­ships. The con­tent should be rel­e­vant to the busi­ness and to oth­er mem­bers as well. This can be done well on face­book and re-tweet­ing on twit­ter.
  • Check­ing com­ments on var­i­ous posts and respond­ing to most of them. The more a post gets com­ments on Face­book or oth­er net­works the high­er it ranks. It makes it easy for oth­er peo­ple to see it. Com­ments should be mon­i­tored so that the neg­a­tive com­ments should be dealt with accord­ing­ly.
  • Cre­at­ing and mon­i­tor­ing blog posts for busi­ness blogs. A blog is anoth­er way to share company’s lat­est news and updates. Blogs can get traf­fic to your web­site through SEO, social net­works and through videos. Social share can also be inte­grat­ed to your blog for read­ers to share on their social media accounts.
  • Ask and respond to ques­tions on those accounts. By ask­ing ques­tions on social media you get quick response and can grow your busi­ness like that. You can also take relat­ed ques­tions to your prod­ucts or ser­vices from mem­bers or cus­tomers and answer them to improve your busi­ness. This can be a short way to cus­tomer ser­vice.

Use social media management services

There many ways you can get qual­i­ty social media ser­vices for your busi­ness. Depend­ing on your busi­ness size and bud­get. You can either hire a social media spe­cial­ist, assis­tant or use the ser­vice of a social media man­age­ment com­pa­ny.

When your social accounts are man­aged wise­ly you can get good ROI. Hir­ing a social media assis­tant might be good for a small com­pa­ny or for indi­vid­u­als like celebri­ties. While a social media com­pa­ny might be good for medi­um to large com­pa­nies.

The assis­tant should be skill­ful enough to under­stand your needs and be able to deliv­er on time. They should be able to use the nec­es­sary tools and analyse how the plat­forms per­form. Like­wise with the social media com­pa­ny, it should be able to give results.

The easy way to go about request­ing ser­vices, you should ask for pre­vi­ous work. Social media is more like search engine opti­miza­tion and search engine mar­ket­ing, pre­vi­ous work results can be shown.

Social media management tools to choose from:

Sprout­So­cial — A great social media man­age­ment tool that allows you to man­age and analyse your social media accounts in a sin­gle dash­board.

Hoot­suite — Sim­i­lar to Sprout­So­cial, If you are look­ing for anoth­er a tool that allows you to man­age mul­ti­ple social net­work accounts in one dash­board then hoot­suite is that tool. You can either use a free ver­sion or upgrade to a paid ver­sion of this tool.

Klout — This social media tool is good for giv­ing you a social score out of 100, to deter­mine their influ­ence.

Mar­ketMeSuite — This tool allows you to man­age mul­ti­ple social net­work accounts includ­ing the big ones Face­book and Twit­ter. It allows mul­ti­ple users to use it simul­ta­ne­ous­ly and lets you build cus­tomer rela­tion­ships.

Brand­watch — With this tool, you can watch how many times your brand has been men­tioned online. This is a more advance tool and is a bit pricey. At 500Euro per month you can analyse your brand per­for­mance but is more suit­able for big­ger com­pa­nies with a lot of brand men­tions.

social media tracking and analysis

Is very impor­tant that your social media man­age­ment analyse the per­for­mance of your social media accounts. Social media analy­sis gives you full results on all of your plat­forms. You can see which accounts are per­form­ing well and give you good results. The analy­sis can also show which ones are under per­form­ing and which need lever­age.

Some social media tools can do all the social media analy­sis at once. The most com­mon tool to use is the Google Ana­lyt­ics which is very good for web­site traf­fic analy­sis as well. But for a more advanced analy­sis you can use klout.com which can help your with all social net­works.

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