social media marketing strategy

Social Media Marketing Strategy: A step by step process.

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All busi­ness­es require social media mar­ket­ing to build busi­ness aware­ness, engage with cus­tomers and gen­er­ate leads and make sales. This blog post will bring insight in to the most inter­est­ing mar­ket­ing on the inter­net.

Many peo­ple want to use social media for a good course but don’t know where to start. There’s lots of poten­tial in social net­works, those who have seen it, are mak­ing their prof­its out of it.

Are you one of those who want to to learn how to do social media mar­ket­ing? Per­haps you have just start­ed your inter­net mar­ket­ing career or you have a small offline busi­ness that you would like to cre­ate online pres­ence for, well you’ve come to the right post. I will share some of the inter­est­ing tools and give you some tips about social net­work mar­ket­ing.

What is Social Media Marketing?

Social media mar­ket­ing is a type of inter­net mar­ket­ing that uses the web and social net­works for pro­mot­ing prod­ucts, ser­vices. It is also a way used by com­pa­nies to build trust, make aware­ness, and com­mu­ni­cate with cus­tomers.

One of the most lucra­tive inter­net mar­ket­ing strate­gies apart from email mar­ket­ing is the social media mar­ket­ing strat­e­gy.

Social media falls under Web 2.0 which a com­bi­na­tion of online tech­nolo­gies that came in the mid 2000’s. As we speak, social media is big, huge, what­ev­er you want to call it. There’s over 4.021 bil­lion inter­net users while, over 3 bil­lion users use social media, that accord­ing to smartin­sights on of the top dig­i­tal mar­ket­ing com­pa­nies.

Online mar­ket­ing has changed the way peo­ple do busi­ness and do their mar­ket­ing. In recent times social media has been one of the tools to let busi­ness­es build online pres­ence.

This allows them to engage with prospects, share their work, and build leads. When busi­ness­es engage with poten­tial cus­tomers it makes it easy for them to make sales.

What is social media for?

Social media is good for com­mu­ni­ca­tion and build­ing social com­mu­ni­ties that can unite through the web or online. It is also good for build­ing trust between those indi­vid­u­als, com­mu­ni­ties, busi­ness­es and gov­ern­ments.

How to use social media?

You can use social media to imple­ment a social net­work mar­ket­ing strat­e­gy for your online or offline busi­ness. If you also wish to start an online busi­ness, you should also con­sid­er look­ing at build­ing a social media strat­e­gy. Since social media is being used by most­ly blog­gers or inter­net mar­keter it can also play a big role for small to medi­um com­pa­nies.

What should one do to build a solid social media marketing strategy?

Have a clear goal

Set a time peri­od that will assist you to achieve your goal. It takes six months to build a sol­id social media pro­file. Start by cre­at­ing social media pro­files that you can use for post­ing and shar­ing.

Start planning

Social media management By Failing To Prepare You Are Preparing to FailBen­jamin Frankin once said “By fail­ing to pre­pare, you are prepar­ing to fail”

So plan all your social media cam­paigns in advance. Plan your social media mar­ket­ing strat­e­gy on time before open­ing accounts. You should also plan your posts, decide what type of posts you want. Draft them on your word doc­u­ment or slides. Include images and videos in your posts. For that you will need to do your research so that you know what your tar­get audi­ence will look for

Be consistent

Post on reg­u­lar bases, if pos­si­ble dai­ly or week­ly but not month­ly because peo­ple are not will not recog­nise you. You can once in the morn­ing and once in the after­noon if you have enough time.

Share your lat­est awards if you have wont any in recent times. Include pic­tures in most of your posts or tweets, images have a high­er con­ver­sion rate com­pared to text.

Engage with prospects

Engage with your cus­tomers and com­ment on your own post and their posts as well. Share or retweet oth­er peo­ples post if they have post­ed some­thing rel­e­vant and inter­est­ing to share. Stay active in your pro­files and ecourage peo­ple to like, com­ment or retweet.

Do not over sell

Do not post about your busi­ness prod­ucts or ser­vices all the time. Mix your posts with oth­er inter­est­ing but irrel­e­vant posts. Those could be places you have vis­it­ed, water­falls , moun­tains, roads trips, rivers, ani­mals resorts and so on

Do the monitoring

Mon­i­tor your online per­for­mance, look at which posts bring more engage­ments and try to up scale the dull ones.

Cre­ate and upload videos in some of your posts. All social net­works give you the option to upload a video. Devel­op a con­tent strat­e­gy that you can use for most of your posts across dif­fer­ent plat­forms.

Social media marketing networks sites

social media marketing strategyFace­book — The lead­ing social net­work, it has over 2 bil­lion users world wide. Face­book is ide­al for inter­net mar­ket­ing for inter­net mar­keters, small to large com­pa­nies and gov­ern­ments.

You can cre­ate a per­son­al account and build a face­book page for your busi­ness. It does not end there, you can also cre­ate groups where you can share infor­ma­tion with your audi­ence.

Anoth­er great advan­tage with face­book is that you can buy ads. That is also known as Face­book Adver­tis­ing or Mar­ket­ing. Face­book ads can be tar­get­ed for peo­ple with spe­cial inter­est, the age, geo­graph­i­cal area and more.

With face­book ads you can run your ad cam­paigns from as lit­tle as $5 a day. The face­book ads are con­sid­ered to be the cheap­est in the social media indus­try.

Twit­ter — On of the largest social net­works that you can use for social media mar­ket­ing. Twit­ter uses what’s called micro blog­ging. It allows you to post small mes­sages of up to 140 char­ac­ters called tweets.

Twit­ter also works well for inter­net mar­ket­ing pur­pos­es. As a twit­ter user you can build a twit­ter page for your busi­ness and cus­tomize it the way you want.

Cus­tomiz­ing it can include plac­ing the com­pa­ny logo as pro­file image, chang­ing the back­ground and includ­ing the web­site url.

LinkedIn — This social net­work was build for busi­ness pur­pose, it lets com­pa­nies place their pro­files and job open­ings. It also allow job seek­ers to update their per­son­al accounts and set them as cv’s.

It works well for most job seek­ers but any one can use it as a online mar­ket­ing tool. You can design a busi­ness pro­file which you can use to share with your prospects.

Google­Plus — Anoth­er social net­work plat­form from google. You can also share your posts on google+ and let your fol­low­ers share or and a +1 to it. Hav­ing more +1’s you get to rank high on google.

SlideShare — The name explains it’s self, if you need a place where you can cre­ate and share slides this is the place. This net­work is appro­pri­ate for busi­ness­es who need to share their pre­sen­ta­tions with the pub­lic.

Use the image and video social networks

YouTube — This is actu­al­ly the sec­ond largest social net­work in the world after Face­book. It has over 800 mil­lion unique month­ly vis­i­tors. Is idea for those who want to do video mar­ket­ing, but it also works well for engag­ing with cus­tomers.

YouTube is owned by Google, so if you rank high on YouTube you can also rank high on Google. With YouTube you can also do what is called viral mar­ket­ing, by cre­at­ing inter­est­ing videos that can eas­i­ly be shared.

The search engine opti­miza­tion tech­niques also work when cre­at­ing YouTube videos. You can opti­mize your videos for search engines and youtube users them self. This will allow your videos to rank high when users search any­thing relat­ed to your con­tent.

One can also cus­tomize their YouTube chan­nel with pro­file images and back­grounds. You can build sub­scribers, the more sub­scribers the more view­ers when you upload videos.

Insta­gram — Insta­gram is a image relat­ed social net­work, you can upload your images and write a snip­pet text. Anoth­er social net­work sim­i­lar to Insta­gram is Flickr you can share  your images, opti­mize them and let them go viral and help you dri­ve traf­fic to your web­site.

If we try to name all of the social net­works in this blog post we could end up with over 200 net­works. Instead well share a spe­cial post ded­i­cat­ed to social media mar­ket­ing sites.

Decide on which social net­works you will start with, cre­ate pro­files and build a fol­low­ing. You can start with Face­book, Twit­ter and LinkedIn. Man­ag­ing too many social net­work pro­files can be over­whelm­ing.

Use social media management tools to manage your social network profiles in one place. Some of the popular tools that you can use include:

  • Hoot­suite — This tools has a free ver­sion and a pre­mi­um ver­sion for a more big­ger accounts. You can man­age all your social net­work pro­files with this tool. It is avail­able online for signup.
  • Sprout Social — You can use Sprout Social to man­age all your pro­files in one place.
  • Social Ana­lyt­ics — Mea­sure your social media efforts on Google+ and oth­er social net­works includ­ing your blog and web­site.

Inte­grate your blog­ging plat­form with your social media mar­ket­ing strat­e­gy and your email mar­ket­ing strat­e­gy.

Install social share plu­g­ins on your blog. Allow your read­ers to share your posts on their pro­files. This strat­e­gy will increase traf­fic on your blog.

You should also add the but­tons on your email mar­ket­ing cam­paigns. Let your sub­scribers share your con­tent via their emails through their pro­files.

Hire someone to manage your social network profiles

If you are too busy to take care of your social media mar­ket­ing strat­e­gy, then con­sid­er hir­ing some­one. There could be too much in your plate, tak­ing care of the day to day tasks of your busi­ness might be too much.

Find some­one with in your area who can han­dle every­thing from plan­ning, post­ing, engag­ing with cus­tomers and ana­lyz­ing the social media net­works data. You can also use the ser­vice of a free­lancer or a social media mar­ket­ing com­pa­ny.

This are some of the places where you can find some­one to man­age your social media accounts:

  • Fiverr
  • Upwork
  • Free­lancer


I would like to end this blog post here, I hope you got some val­ue on this post about social media mar­ket­ing. And you will start imple­ment­ing a effec­tive social net­work strat­e­gy that will ben­e­fit your busi­ness or inter­net mar­ket­ing.

Please note that most inter­net mar­ket­ing strate­gies work well with a blog or web­site. If you don’t have one, learn how to start a blog as soon as pos­si­ble. Share this arti­cle with your friends and fam­i­ly, allow them to learn as well.

If you have any ques­tions you are wel­come to ask I would be hap­py to help. In case you have some­thing to add on this post please do so, let’s see your mar­ket­ing strate­gies.

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