Every marketer or company needs a social media more than ever now, so they also need social media marketing tools.
If ever you have tried to create multiple social media accounts and manage them manually or if you have not used any analysis tool you would see minor progress.
This is why you need management tools, social media marketing tools will help you organised your social content. They will also give you insights on what users want or the the type of content and posts they react to.
Instead of creating content that will not bring results, rather save time and use multiple tools to learn about your audience. That will improve your social media strategy, assist you in building leads, and increasing sales.
On this article I’ll share some of the most useful tools that any social media manager should have. I might not be an expert in all of them but I have a concise understanding which one you should use and for what reason.
Here’s a list of social media marketing tools you can use from now:
Hootsuite is one of the most used social media management tool and is used by over 16+ million people around the world. This tool was created in 2008, so is been over 10 years since it was launched.
Is trusted by many fortune 500 companies who use it manage their social media accounts.
It includes the common social networks, Facebook, Twitter, LinkedIn, Instagram, Youtube and Pinterest. You can also schedule your posts or tweets for future posting.
It will also help you analyse the performance of your posts or tweets and your social media campaigns. Hootsuite is also know for it’s collaboration features.
Teams can use it for multiple purposes such as content and contact management, collaborative writing, project management and more.
Sprout Social is a social media management tool that allows you to manage multiple social media accounts in one dashboard. The tool also has a feature to identify people’s interests which means you can create content related to their interest.
This tool can even help you publish content,work in groups, analyse engagement reports and more.
Sprout Social can help you focus in the major social networks, Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest and Google+. All of this of this social networks can be managed in one account.
Buffer is build for team collaboration, publishing content, building social engagement and analytics.
This tool is built for the web and mobile devices, to manage and monitor social media networks. If you are are looking for a tool schedule posts for all your social networks the Buffer is designed for that.
You can select the schedule time suitable for your target audience. The tool includes a free plan but you can also upgrade your account for just $9.99 to get maximum features.
TweetDeck is platform that you can use to manage multiple twitter accounts in one application. The great news is that the app is free, you can even use it in your mobile device. You can download the app on your desktop for Mac or PC, for Android or iOS.
Twitter bought this app for $40 and integrated in to twitter.com to help people access direct from their site.
This tool is good for someone who has two or more twitter accounts, you can bring them under one roof. It will save you and improve your twitter marketing strategy.
Buzzsumo is not really a social media management tool like the ones on the this list. Is a tool to increase social media traffic on your website.
It will literally help you find out what people are talking about on social media. This simply means finding influencers information.
With buzzsumo you can find the most shared content on your website or the your competitors website. Is good for finding great content ideas.
You can just paste the url of your choice in the buzzsumo search box, it will show you the most shared content on social media channels.
This can help you analyse your competitors content and create similar content which can also be shared on social media.
This tool can give you analysis on the social media channel, which social channels bring most traffic from which locations and so on.
Is best to connect your website with the google analytics so that you can analyse your social traffic direct from this tool.
If you are using wordpress you can install the Google Analytics Dashboard for WordPress(GADWP) plugin. This plugin will enable you to monitor your website traffic direct on your wordpress dashboard.
This is a mandatory too to use it can help you enhance your facebook marketing strategy. if you a facebook fan page or business page, you should analyse the performance of it with this tool.
Learn how your fans are interactive with your page, are they leaving comments or, then take it from there.
This tool can save you a lot of time and money, instead of going for expensive tools rather start with this one first. You can improve your facebook results then go for other tools later.
You will often need tools to monitor the effectiveness of your social media campaigns. From Lithium technologies, Spredfast is that tool you can use to find out whether people interact with your social content or not.
It will show you similar campaigns in your industry to help you see were you stand.
Brandwatch is a great tool for monitoring your brand name on social media channels. You can analyse how often you brand is spoken about across the internet.
This tool is great for media to large companies, thus far is trusted by the following companies, Uniliver, Microsoft, Dell, Walmart, L’OREAL just to mention a few.
Lithium Social Media Management
Lithium is a social media monitoring tool that you can use for publishing content that will resonate with your target audience. It can also be used to auto schedule future posts and plan integrated campaigns with aligned ads, up coming events, emails and more
Lithium meets the same standards as hootsuite, buffer and sproutsocial. This can be a great alternative tool for managing multiple social media channels.