social media optimization

Social media optimization SMO :How to get traffic on Social Media

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Inter­net mar­keters have been pro­mot­ing their con­tent using opti­miza­tion tech­niques includ­ing social media opti­miza­tion (SMO) and search engine opti­miza­tion (SEO).

You might be one of those who are try­ing have a full under­stand­ing between the two opti­miza­tions. On this arti­cle we’ll cov­er both tech­niques but with more more focus on SMO, and how you can use it.

The most well known opti­miza­tion is search engine opti­miza­tion, which is a com­bi­na­tion of tech­niques to receive traf­fic on a web­site via search engine results page (SERP) on search engines. But since the growth of social media in the mid 2000’s, SMO emerged as anoth­er impor­tant opti­miza­tion.

What is Social Media Optimization?

Since SEO helps your receive traf­fic through search engines. Social media opti­miza­tion is com­bi­na­tion of tech­niques to receive traf­fic through var­i­ous social net­works and social book­mark­ing sites.

Opti­miz­ing your social media helps you get back­links to your web­site, is part of off-page seo. That on its own helps your site rank high on search engines and dri­ve traf­fic to your site.

what is social media optimization

Build a social media strategy

For any busi­ness now to do well on social media they need a social media strat­e­gy, which will include a detailed plan. Work­ing on a strat­e­gy will reduce the costs and ensures suc­cess from the on set.

Social media strat­e­gy is part of a online mar­ket­ing strat­e­gy or dig­i­tal strat­e­gy that works as inbound mar­ket­ing. It helps you pull the required users or traf­fic to your busi­ness. In today’s world not hav­ing such a strat­e­gy might be cost­ly to a busi­ness.

A social media strat­e­gy will just enhance your social media opti­miza­tion, and make most of your posts attrac­tive.

Your strat­e­gy should help you cre­ate effec­tive con­tent for your pro­files. It should also define the time peri­od you want to achieve your results. A strat­e­gy should be con­sis­tent with your brand and ampli­fy your brand, and ensures that you don’t get off track.

How to create content for social media optimization

When cre­at­ing your con­tent for social media you should include text, images, videos and oth­er types of files. Text only can not bring the required results, but a com­bi­na­tion of images and text or videos will do.

Images and videos tend to have a high click through rate on social media and search engines. Peo­ple are attract­ed to visu­als online more than just words.

Complete your profiles

One thing most social media assis­tants or man­agers tend to do is leave their pro­files incom­plete. A com­plete pro­file should include a full bio and every­thing such as the web­site url.

It does not end there the com­pa­ny logo should be named accord­ing­ly and uploaded in very pro­file. You should also not for­get resized to the exact num­ber size required by the social net­work.

Why is it important to do keyword research?

Just like seo, is very impor­tant to do key­word research before post­ing on social media. SEO and social media opti­miza­tion go hand in hand, which is why you should do key­word research. You need to check which key­word phras­es your tar­get audi­ence are using social media. This should help you cre­ate rel­e­vant con­tent that includes those key­words.

The most com­mon forms of key­words include a #hash­tag, and it can be used in most social net­works. Even though #hash­tags are very pop­u­lar on Twit­ter and Insta­gram, they can also be used on Face­book and oth­er social net­works.

Most of the key­words that you use on your web­site con­tent can also be used on your social media con­tent. But it would be wise to check the most com­mon key­words on social media so that you keep all your read­ers.

Common social networks you should have presence on

There’s quite too many social net­works you can select from on the inter­net and build your pres­ence. But there are major ones that you should not miss, based on their per­for­mances and num­ber of users.

Face­book tops the list with it’s num­ber of users and the results it brings. There’s over two bil­lion reg­is­tered users and a huge num­ber of dai­ly active users.

Twit­ter is a lead­ing microblog­ging social net­work site in the world, it also has hun­dreds of mil­lions of users glob­al­ly. You can post dai­ly tweets of up to 140 char­ac­ters includ­ing images or videos. It can have a sig­nif­i­cant impact on deliv­er­ing the lat­est news.

Linkedin is a social net­work designed for pro­fes­sion­als. It also gives you an oppor­tu­ni­ty to cre­ate a com­pa­ny page pro­file. That’s where you can write almost any­thing about your busi­ness.

Insta­gram is anoth­er social net­work owned by face­book, it uses images and runs on mobile devices. You can share inter­est­ing images with your audi­ence.

Google Plus is a good social net­work that one should not ignore, most of the con­tent post­ed on google plus tends to rank high on Google.

YouTube can help any­one upload videos and do online video mar­ket­ing. Also videos uploaded on YouTube tend to rank high Google, if they are opti­mized prop­er­ly. They can appear on the search engine results page and be off great ben­e­fit.

There are many oth­er social net­works that you can add on your list. Just make sure you are able to man­age and they add val­ue to to your social media mar­ket­ing strat­e­gy.

Build your profiles

It takes time to build you social media accounts, you might need more than six months to be an author­i­ty. A per­son who has just opened their social media pro­files might not have much author­i­ty like some­one who opened their a year ago.

It takes at least six months to build a prof­itable social media pro­file if you are con­stant­ly post­ing and mak­ing friends or gain­ing fol­low­ers.

You should not con­sid­er buy­ing fol­low­ers because most of them are fake accounts. Rather build your accounts slow­ly and gain­ing trust from real peo­ple that hav­ing a lot of fake fol­low­ers. This was done most­ly on twit­ter but it can also apply on oth­er social net­works and emails. It has been proven that hav­ing lots of unre­al accounts wont help you on social media opti­miza­tion or your social media strat­e­gy.

How often should you post on social media?

There should be a post­ing strat­e­gy that you fol­low so that your con­tent reach the right peo­ple at the right time. Social net­works dif­fer based on their types of users and their dai­ly or week­ly activ­i­ty.

Some social net­works are active in the morn­ings between 5am to 9am. Then they will be high­ly active again after­noon between 3pm to 10pm.

This is the time where most users are online post­ing, com­ment­ing and read­ing oth­er posts. That makes it the ide­al time for you to post your con­tent.

Apart from that you should post at least 3–10 times per week on Face­book. And on Twit­ter you should post 2–5 times per day. It can just most in the morn­ing, noon and evening. If you are using YouTube you can upload a video a day. On oth­er social net­works like Insta­gram or Linkedin you can post one or twice a day.

Integrate social media to most or your content

One way to get your posts pop­u­lar is by hav­ing social share but­tons on most of your con­tent. Social share but­tons can be sim­i­lar to word of mouth which helps spread the word. You can include them on posts, emails or any­thing that you can come up with

You should have social share but­tons in most of your online con­tent and encour­age users to share your con­tent. The more your con­tent is shared the high­er the num­ber of peo­ple you will reach. You should thank those who share your con­tent since they are assist­ing you on get­ting your posts out there.

Social media management and monitoring

social media optimization and monitoringHav­ing many social media accounts can be over­whelm­ing at times. Social media opti­miza­tion is also about man­ag­ing and mon­i­tor­ing your social media pro­files. There are sev­er­al social media mar­ket­ing tools one can use to man­age mul­ti­ple social media pro­files.

Those types of tools also assist in mon­i­tor­ing the per­for­mance of your posts. Some of the best tools you can use is Sprout Social and Hoot­suite.

Some of the good tools will also help you sched­ule your posts for cer­tain time inter­vals. A social media mon­i­tor­ing tool is vital in keep­ing track of your pro­files and gives you a full analy­sis of every account.

Instead of going through your accounts one by one you can have them in one place. It you should also be able to respond to com­ments.

Try to respond to comments asap

When you have already applied social media opti­miza­tion on your pro­files, com­ments will become an every­day task. Com­ments in you posts whether it be your posts on social media or your blog, they should be attend­ed. They are the ones that help you engage with your read­ers or your social media fol­low­ers.

They bring life to your social media posts. If you’ve been pay­ing atten­tion you will see that post that have many com­ments tend to appear many times on your time­line.


I hope you like this arti­cle about social media opti­miza­tion and learned some­thing in return. Fol­low­ing what’s been cov­ered on this arti­cle might ben­e­fit you or your busi­ness.

There might be some­thing that I left out on this post, you are wel­come to share on the com­ment sec­tion. If you have ques­tions leave a com­ments I would be hap­py to respond to it.

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